For the past 50 years, public relations professionals have played a quiet but forceful role in many of the business and community successes in the San Diego area.
Have you ever visited Seaport Village? Been to a Charger football game? Enjoyed the Children’s Museum? Toured the aircraft carrier Midway? Been enchanted at Sea World or the Zoo? All of these and many more owe much of their heritage to a successful public relations campaign.
The value of the profession of public relations is not all that well understood by many. But the PR professional can add dramatic differences to a project or cause. There is much more to PR than publicity. A well crafted plan can also include influencing public policy and public opinion, supporting business efforts in marketing, and financial, employee, community or government relations. Special emphasis is made on ethical procedures, in keeping with the goals prepared by the Public Relations Society of America (PRSA).
As 2009 is the 50th anniversary of the founding of the San Diego chapter of PRSA, some members of the local chapter have pulled together a showcase to honor the profession and what it has achieved. The results have played a key role in enhancing San Diego’s outstanding worldwide reputation.