WHY PRSA? I’ve been fortunate to work in an organization that has allowed me to develop a robust marketing resume. After spending 10+ years working in digital marketing, market research and product development, I transitioned to public relations. Upon doing so, I immediately joined PRSA and the local SD/IC chapter to help me learn more about the PR career field. I’m thankful for PRSA allowing me to develop my PR skills and expertise, to network with other professionals, and to further the impact I can have on my organization.
Jenny Robinson works as a public relations professional for The UPS Store® corporate headquarters based out of San Diego. In efforts to increase awareness and use of The UPS Store as a one-stop resource for small businesses, her role includes acting as an official spokesperson for the 4,700+ independently owned franchised locations across the U.S. Additionally, she provides strategic communications counsel on external brand messaging, helps support the company’s social media initiatives, and manages franchise development PR efforts. Jenny specializes in content development, strategic planning, media relations, crisis communications, digital and social media marketing. Prior to working in PR, she managed high-impact marketing projects including multiple website launches, directory listings, marketing automation and more.
Her most exciting moment in PR was riding on The UPS Store float in the 2018 Tournament of Roses® Parade in Pasadena, CA – dressed as a “Bookish Buccaneer” in support of the float’s theme: Books bring dreams to life.
Jenny earned a B.S. in business with an emphasis in industry analysis from University of Redlands, where she also served as a member of the Whitehead Leadership Society. She has served as a member of Toastmasters International, both as secretary and president of the Pacific Beach Chapter. She has also served as a board member on a company-sponsored Women’s Leadership Development committee. In addition to retail and franchising industries, Jenny has experience working in staffing and with the airlines.