Why PRSA? As a public relations veteran, being on the board of PRSA is a way for me to give back to the industry I love. I am especially thrilled to be on the professional development committee to help others keep learning and continue to grow in their careers.
Lauren Fimbres Wood is the director of public relations at i.d.e.a., an integrated marketing agency. As the director, Lauren oversees the public relations team and manages accounts including The San Diego Museum of Art, Rubio’s Coastal Grill, Islands Restaurants and Seaport Village. She also oversaw public relations for the MLB All-Star Game held in San Diego in July 2016.
She joined i.d.e.a. after leading the PR division at TeamWorks Media in Chicago, where she developed and executed national public relations campaigns for Corona, Pacifico, St. Pauli Girl, Converse, the Bank of America Chicago Marathon, Levy Restaurants, and more. She has also supported PR for client activations at high-profile events including the Super Bowl, Kentucky Derby, U.S. Open and Grammy Awards.
A Los Angeles-area native, Lauren graduated from UC San Diego with a Bachelor of Arts in Communications and studied abroad in Madrid, Spain.