Why PRSA? Coming to a new market, PRSA gave me the chance to connect with and learn from the top PR pros in San Diego, something this has been essential to my success here. Beyond professional development, PRSA does the important job of advocating and making the case for why public relations is needed – something that helps everyone in the industry.
Melissa Cameron has an extensive history in public affairs, public relations, community outreach and project management. She serves as a Vice President at Southwest Strategies. Drawing upon her experience in government relations and communications, Cameron develops and implements strategic communications campaigns for clients, with an emphasis in guiding clients through multifaceted and comprehensive community and multicultural outreach. She also oversees major infrastructure projects for the company’s public utility clients, developing and managing the implementation of strategic outreach plans.
She has a broad range of experience in strategic planning, coalition building, public outreach, crisis communications, media relations, social media and event planning. She also has a strong background in environmental and regulatory law and land use, using her experience to direct developers through the entitlement process.
Before Southwest Strategies, Cameron worked for the Exoro Group in Salt Lake City, which earned honors as Utah’s “Best of State” Public Relations firm, specializing in strategic communications and political outreach. Cameron has been volunteering and working on political campaigns since the age of 15, moving from stuffing envelopes to managing campaigns with hundreds of thousands of voters. She worked on a number of public bond campaigns in Utah, creating and implementing plans to educate and persuade voters on issues ranging from transportation infrastructure to arts and culture to public safety.
Over her career, Cameron has consulted with many nonprofits, and she continues to assist groups in their missions. She has created and published guides on affordable housing, formed collaborative arts groups, and aided nonprofits on how to effectively communicate with elected officials, the media and the community. Cameron has also worked with numerous start-up companies, guiding entrepreneurs through the world of government regulation, public relations and social media.
Cameron has a Bachelor of Arts degree in Communications and a Master of Public Administration with an emphasis in local government and regulatory affairs. She is a member of Pi Alpha Alpha.