Accreditation in Public Relations + Military Communication (APR+M) improves the military public affairs practice, encourages ongoing professional development and establishes a standard of knowledge within the public affairs community that is transferable to civilian work.
APR+M, a joint effort among the Universal Accreditation Board (UAB), Department of Defense (DOD) and the Public Relations Society of America (PRSA), signifies that an individual, such as those recently granted the credential, meets all the qualifications of Accreditation in Public Relations and has demonstrated additional skills in and nuances of military public affairs.
The APR+M credential also helps organizations recognize each APR+M member’s specialized focus on military public affairs to include joint warfighting, crisis communication, service-level communication planning and evaluation as well as synchronization across government and non-government agencies.
Accreditation in Four Steps
The Accreditation process can be summarized in four steps. It is important to review resources available for all four steps, starting with the process chart, before pursuing APR+M.
1. Review and complete The Examination for Accreditation in Public Relations + Military Communication Application.
APR+M Application for APRs adding +M
2. Prepare and sit for a Readiness Review.
3. Study for and complete the computer-based Examination.
4. Demonstrate a commitment to lifelong learning through APR+M Maintenance.
National APR+M Resources
San Diego/Imperial County APR+M Resources
Upcoming APR+M Events – Coming Soon!
Want to link up with an APR+M mentor in the area? Contact Michael Daily, APR, to get started.