Journalism in a Digital Age

By Katie Nieri, Nuffer, Smith, Tucker My mind has been spinning ever since I attended a Society of Professional Journalists event on journalism in a digital age. The event moderator, Matthew Hall from The San Diego Union-Tribune, asked of the panelists: “Where do you go for news?” The first...

PRSA’s Western District Conference 2017 Round Up

By Julie Smith-Taylor, APR, PRSA SD/IC Board Member and PRSA Western District Representative This year’s PRSA annual Western District Conference theme, #PRMATTERS, was a homerun and broke down into three unique and distinctive professional tracks – Tools & Techniques, Integration and Specialization, and Thought Leadership. Held March 2-3 in...

Member Spotlight: Rizalyn Vargas

Name: Rizalyn Vargas Title: Communications Representative Organization: San Diego Blood Bank Years in PR: 4 Years in PRSA, San Diego/Imperial Counties Chapter: 2 Hometown: San Diego Wearing several hats during a typical day at the San Diego Blood Bank is all part of Rizalyn’s job description. A member of...

PRSA Member Spotlight: Julie Wright, (W)right On Communications, Inc.

Full Name:  Julie Wright Title:   President & Founder Organization:  (W)right On Communications, Inc. Years in PR:  25 Years in PRSA, San Diego/Imperial Counties Chapter: Just renewed after letting it lapse! Hometown:  Vancouver, B.C. Current Community:  Rancho Santa Fe, Calif. 1. Describe your current job in one sentence, being as specific...

Riding Solo: Tips for Starting Your Solo Public Relations Trip

By Gayle Lynn Falkenthal, APR, Fellow PRSA The independent public relations consulting trend shows no signs of slowing down. Fast Company magazine predicts 40 percent of the workforce will be independently employed by 2020. Public relations pros will contribute to the redefinition of the modern work model focused on...

How Can We Serve You?

By Melissa Cameron, 2017 PRSA SD/IC Chapter President In October, I had the opportunity to be in Indianapolis when the National Chair presented the new strategic plan for PRSA. The plan focuses on you – the members – and how to meet all your needs, whether you are just...

Journalist Spotlight: Will Bowen, La Jolla Light

Full Name: Will Bowen Title: Freelance Journalist Organization: La Jolla Light newspaper Years in the Industry: 8 years Hometown: Coronado, CA Current Community: University City Describe your job in one sentence, being as specific as possible. I cover arts, humanities, and science in the La Jolla area and especially...

PRSSA SDSU: Our Plans for 2016-2017

By Graciella Regua,  PRSSA SDSU President Hello PRSA SD/IC, my name is Graciella Regua and I’m the 2016-2017 president of PRSSA at San Diego State University. I’m a junior journalism major with an emphasis in public relations, and I am double minoring in creative writing and Spanish. I’ve had a...

Five PR Strategies You Should Be Using Right Now

By Paige Nordeen, Media Relations Manager,  Alternative Strategies With such tight competition in today’s marketplaces, you need to strategize well in order to achieve maximum media coverage. Simply sending a press release to the local newspaper is unlikely to prove particularly fruitful. Strategically developing your overall approach is key,...

Goldfish Can Feed You an Important Message

By Sara Katz, Founder/CEO, Katz & Associates The humble goldfish, whether a popular cracker or just a real goldfish, can feed communicators an important message Apparently, researchers have determined that even the most focused goldfish has an attention span of only nine seconds. According to a recent Microsoft study,...