State of the News Media

By Katie Nieri, Senior Account Executive at Nuffer, Smith, Tucker The public relations industry is constantly changing and to truly excel at our craft we have to stay on top of media, social, political and economic trends. One of my favorite sources for such data is Pew Research Center,...

Journalist Spotlight: Liberty Zabala, NBC 7 San Diego

Full Name: Liberty Zabala Title: Reporter Organization: NBC 7 San Diego Years in journalism: 10 Hometown: (Eagle Rock) Los Angeles, CA Current Community: Hillcrest 1. Describe your current job in one sentence, being as specific as possible. I’m a morning show reporter and a weekend multimedia journalist for NBC...

Diversifying and Maximizing Measurement for the PR Practitioner

By Megan Breinig, Measurement Analyst at Allison+Partners “How long will it take before we see results?” “How can we tell if this campaign is working?” “What were the numbers last year?” “What is the ROI?” If you are a Public Relations (PR) professional chances are one of these questions...

You Can Do This: Tips for Creating Award-Winning PR Campaigns

Submitted by Olivia Stafford, Account Executive at Focuscom Inc. Years in Attendance at Bernays Awards: 2 Years as a full time PR professional: 1 Bernays nominations submitted: 0 I first attended the Edward L. Bernays Mark of Excellence Awards in 2014 as an intern for my current agency, Focuscom...

Member Feature: Julie Blair, Children’s Miracle Network Hospitals

Full Name: Julie Blair Title: Manager, Digital Communication Organization: Children’s Miracle Network Hospitals Years in PR: Four Years in PRSA, San Diego/Imperial Counties Chapter: One Hometown: Salt Lake City, Utah Current Community: San Diego/North Park, Calif. 1. Describe your current job in one sentence, being as specific as possible....

Journalist Spotlight: Jackie Bryant, JustLuxe Lifestyle Editor

Full Name: Jackie Bryant Title: Lifestyle Editor Organization: JustLuxe Years in the Industry: 4 years Hometown: New York City Current Community: North Park Congrats! As of late, you have been named JustLuxe’s lifestyle editor. Describe this position in one sentence, being as specific as possible. As lifestyle editor, I...

Networking Considerations for Authentic Interactions

By Jenny Corsey, APR Corsey Communications As our PRSA chapter gears up for the annual Summer Social this week, here are a few ideas to consider while networking among your peers during an evening of fun and conversation. Begin by asking one question of everyone you meet. What do...

Western District’s Conference in April Focused on the Future of PR

By Julie Smith-Taylor, APR Taylor & Coates PR More than 250 PR pros gathered at the 2015 Western District Conference in Huntington Beach, April 21-23, to gain some valuable skills, learn some new tricks of the trade and network. From five outstanding keynote speakers to 14 breakout sessions and...

PR Pro Tips from the 2015 Western District’s Conference in April

By Julie Smith-Taylor, APR Taylor & Coates PR More than 250 PR pros gathered in Huntington Beach, April 21 to 23, to gain some valuable skills, learn some new tricks of the trade and network at the Western District Conference. Hosted by the Orange County Chapter, this year’s theme...

A Young Professional’s Path to PR

By Miranda Brown Natalie Mason is the president of the Public Relations Student Society of America at San Diego State University. As a graduating senior, she has already had a wide scope of professional experience, along with a public relations major and minors in Spanish and sociology. She currently...