From Hollywood to Washington D.C. and corporate America, the #MeToo movemement is shining a light on the pervasiveness of sexual harrassment and abuse that women experience across all realms of life, and especially in the workplace. No matter the size of your organization or the industry you work in, communications professionals must put a coordinated plan in place to address these issues just like any other potential crisis that could impact the bottom line. The PRSA San Diego/Imperial Counties chapter invites you to join us for a lively discussion with three local experts who have been fighting on the front lines of sexual harassment issues. Topics for discussion will include:
- What research says about the pervasiveness of sexual harassment and gender discrimination in the workplace, and its impacts to career advancement
- Ways to incorporate policies, training and communications protocols to educate and prevent harassment at work
- How to ensure your crisis communication plan appropriately addresses harassment or discrimination issues that may arise
- What to be aware of if you are managing communications for a victim
- Crafting the right tone in messaging and statements
- Preparing spokespeople to discuss company policies regarding sexual harrassment, whether or not claims exist
- How the #MeToo movement is changing corporate culture
Laura Fink, Speaker, Writer, Instructor, Strategist and Founder & CEO of Rebelle Communications
A sought after speaker, writer, instructor and strategist, Laura has grown businesses, rejuvenated non-profits, elected national and statewide leaders, and helped victims of sexual harrassment by enabling them to successfully tell their stories. She has served as a trusted advisor to multiple members of Congress, high profile philanthropists, non-profit executives, business and labor leaders, and a former Speaker of the California State Assembly.
Catherine Mattice Zundel, MA, SPHR, SHRM-SCO, CEO of Civility Partners
Catherine partners with her clients to help them create positive cultures. Her clients range from Fortune 500 companies to small nonprofits and absolutely everything in between. She has published in a variety of industry magazines and has also appeared on/in NPR, CNN, USA Today, Forbes.com, and more as an expert. In his foreword to her first book, BACK OFF! Your Kick-Ass Guide to Ending Bullying at Work, Ken Blanchard said it was “the most comprehensive and valuable handbook” on workplace bullying.
Anita Raj, Ph.D., Tata Chancellor Professor and Director of the University of Californinia San Diego’s Center on Gender Equity and Health in the Department of Medicine
Trained as a developmental psychologist, Dr. Raj has conducted a wide range of research, including epidemiologic and qualitative assessment of gendered, social, and cultural vulnerabilities for reproductive, maternal, neonatal, child, and adolescent health concerns across national settings. She has also conducted assessments of the etiology and public health impact of gender inequities including early and child marriage, intimate partner violence and sexual assault, and son preference; development and evaluation of HIV, unintended pregnancy, and gender-based violence prevention interventions in low resource settings and with socially vulnerable populations. Earlier this year, she was involved in a national survey on sexual harassment, and the findings of the research were featured in the New York Times, NPR and Teen Vogue.
- Networking and registration: 7:30 – 8:00 a.m.
- Panel discussion: 8:00 a.m. to 9:00 a.m.
- Continental breakfast provided.
- Free parking is available in parking lot in front of the building.
- Early Bird PRSA SD/IC Member (if registered by 10/22): $25
- Early Bird Non-Member (if registered by 10/22): $40
- PRSA SD/IC Member: $35
- Non-Member: $50
- PRSA SD/IC Board Member: $20
- Students: $20
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla by October 22 to receive reduced rates. Payment can be made at or prior to the event by check, credit card (VISA, MasterCard and American Express) or by cash. Checks can also be mailed to PRSA SD/IC, P.O. Box 22672, San Diego, CA 92192.
Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is Wednesday, November 7. No refunds granted after November 7. No-shows will be billed.
For questions, not to RSVP, please contact Kristin Deuber at Kristindeuber at gmail dot com.
Have questions about Crisis Communications in the #MeToo Era? Contact PRSA SD/IC.