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FOURSight ’17 Communications Mega Workshop

May 24, 2017 @ 7:30 am - 12:00 pm


May 24, 2017
7:30 am - 12:00 pm
Event Category:


UCSD Extension, University City Center
6256 Greenwich Drive
San Diego, CA 92121 United States
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This half-day session of keynote speakers and panel discussions with other advertising, PR, social and digital marketing pros focuses on trends and communication strategies to help your organization. From expanding marketing, PR and social media effectiveness to new communication channels and best practices for crisis communications and community relations, there’s a lot to learn in four hours.

Space is limited to 85 attendees and PRSA SD/IC members can use the code “PRSA” to register for FREE.

Register Here

One of the featured speakers is our PRSA SD/IC chapter’s Ethic Officer, Elizabeth A. Pecsi, APR and PRSA Fellow. Pecsi is the communications director for San Diego Humane Society, San Diego’s longest established nonprofit. She is an award-winning, public relations professional, university lecturer and workshop facilitator. She is past member of the Public Relations Society of America Board of Directors and PRSA Foundation board.

Pecsi is the featured speaker of the panel: Strategy Grab, Go ‘n Grow. Read more about her session here:

Crisis or opportunity: When it hits you have to grab ‘n go. Time and timing are essential. You can’t use Google for “what to do in X situation or Y event?” Know where you want to go and what needs to be accomplished.

In the case of San Diego Humane Society, Philanthropy needs to raise funds. Operations needs to run the organization, manage cost and provide for social causes. Communications is the thread that pulls these needs together.

From January to March San Diego Humane Society rescued more than 180 Yorkie mix-breed dogs being kept in deplorable conditions by hoarders. Imagine the joy and burden that comes initially with the unexpected arrival of 92 new houseguests all at once. They had health and behavior issues. They were homeless and scared.

How did the communications team thread all the needs together from the inside out and support San Diego Humane Society in growing funds, interest in adopting hoarded dogs and a fan base for animal welfare?

Join us and find out how to:
• Broadcast breaking news through social media channels
• Raise emergency funds and in-kind support
• Plan for positive experiences for guests