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Influence This: A Guide to Working with Influencers

November 14, 2017 @ 11:30 am - 1:00 pm


November 14, 2017
11:30 am - 1:00 pm
Event Category:


Harbor House
831 W Harbor Drive
San Diego, CA 92101 United States
+ Google Map
(619) 232-114
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Influencer marketing is hot, with brand influencer budgets increasing and new studies validating its effectiveness. An estimated 84 percent of marketers are now using influencers. Why are so may brands using influencers to share their messages? Because they are finding a good ROI (11x higher according to one study) and high impact. Influencers bring authenticity and create great content that their fans are seeking.

Given that influencer marketing sits at the crossroads of social media, public relations and paid advertising, public relations professionals often find themselves in charge of navigating this new tactic. From the celebrity influencer to the micro-influencer, paid to earned, and changing FTC rules, there is a lot to know before jumping into a program.

This panel will leverage influencer marketing experts, including a successful influencer, to give an overview of what to know before starting an influencer program, how to set yourself up for success and how an influencer approach should differ from traditional media outreach. Attendees will also get tips on how to find the right influencers for your organization, the value of content creation and what type of engagement rates to seek in potential partners.

Check-in opens at 11:30 a.m. and the program begins promptly at 12 noon.

About the Panel

Mariana Cimino – Originally from Argentina, Mariana is a Senior Social Media Strategist at Casual Fridays, a social media & content marketing agency headquartered in San Diego. She’s a passionate & innovative leader who specializes in results-driven social media strategy, team synergy, and Facebook Ads. Mariana has developed influencer marketing strategies with major brands including KAABOO Del Mar, Marriott Hotels, & Jersey Mike’s. But on her technology-free days, you can find her on a dance floor.

Instagram: @mariana_cimino

Josh Hager – Josh is a baker, blogger, and small business owner. He is a community manager for Casual Fridays, a social media and content marketing agency headquartered in San Diego. With a rapidly growing social media presence, Josh has been hired as an influencer and content creator for brands such as Disney, Nestlé‎, CNBC Prime, and more. His experience in an agency and as a paid social media influencer provides him with a unique, behind-the-scenes, and practical perspective on the state of influencer marketing.

Twitter: @JoshuaJHager | Instagram: @JoshuaJHager

Lunch Options

When registering, please select from the following lunch options: Cheeseburger, Vegetable Risotto, or Coronado Chicken Sandwich.


  • $35 for PRSA National Members with Chapter Membership with RSVP by November 9; and $40 starting November 10 and at the door
  • $40 for PRSA National Members (without Chapter Membership) with RSVP by November 9; and $45 starting November 10 and at the door
  • $45 for Non-Members with RSVP by November 9; and $50 starting November 10 and at the door
  • $30 for PRSSA (student) members and PRSA SD/IC Chapter board members

If you are not able to register online via credit card, send a registration RSVP via email to info@prsasdic.org by Thursday, Nov. 9 to receive reduced rates. Payment can be made at or prior to the event by check, credit card (VISA, MasterCard and American Express) or by cash. Checks can also be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512. Since it is necessary to guarantee with our vendor ahead of time, once you RSVP we’re counting on your participation. Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is 4 p.m., Friday, Nov. 10. No refunds granted after Nov. 10. No-shows will be billed.


$4 for the first 3 hours or part thereof; $2 every 30 minutes thereafter or part thereof.

Event Contact

For questions, not reservations, contact Lauren Fimbres Wood.