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Lunch & Learn: William Lopez of Alternative Strategies

April 26 @ 12:00 pm - 1:00 pm


April 26
12:00 pm - 1:00 pm
Event Category:


Alternative Strategies
3180 University Avenue #640
San Diego, CA 92104 United States
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About the Event

Ever tasted Breakfast Republic’s Jurassic Pork, partied at Music Box or stayed at Hotel Indigo? PRSA SD/IC New Pros is giving you the opportunity to take a tour of the agency that’s behind these companies’ success, which will be led by the founder, William Lopez. Alternative Strategies is an award-winning, full-service communications firm that offers a wide range of services, such as PR, graphic design, special events, advertising and marketing. From representing restaurants to airlines to law enforcements, they’re certainly making their stamp across San Diego. The team consists of 17 members and positions span from media relations managers to social media directors to photographers.

About William Lopez

Founder of Alternative Strategies, William Lopez, will be leading the tour and sharing the ins and outs of the firm. He will gladly answer any of your questions, so make sure you have yours ready! William has over 15 years of experience in the field and has been recognized for several marketing and PR campaigns he created. Previously working for noted companies like Nordstrom, Nine West and Planet Hollywood allowed him to gain knowledge about franchise-based organizations, business-to-business and business-to-consumer advertising, and large-scale marketing implementation.


Doughnut worry, Nomad Donuts will be provided! If you’d like to bring a lunch to snack on instead, please feel free to do so.

Parking is FREE at the two-story lot located behind the building. Simply park in any available spot.


$10 for Members

$12 for Non-members

No refunds.

Event Contact

For questions, contact Andie Unson at andie.unson@focuscominc.com.