About the Event
Media relations is a critical component of effective public relations programs, so don’t miss an opportunity to network with San Diego’s leading business journalists and hear straight from them how your stories can land in print. Our panel of business media will provide the inside scoop on the types of stories they are seeking, what topics are trending for 2018, and the right (and wrong!) way to pitch on your company or client.
This morning breakfast event will answer questions such as:
- How can PR pros best approach these publications with a story idea?
- What trends and issues interest right now?
- How does your outlet cover business news differently than others?
- What type of sales figures and numbers should a company be willing to share to get press coverage?
Erin Chambers Smith / Chief Content Officer, San Diego Magazine: As chief content officer, Erin Chambers Smith oversees all content production within San Diego Magazine, including Hatch, a quarterly magazine about science, technology, and business in San Diego. Previously, Chambers Smith served as as editor of San Diego Magazine.
Nels Jensen / Editor-in-Chief, San Diego Business Journal: Nels Jensen joined the San Diego Business Journal as editor-in-chief in 2014. Prior to joining the Busines Journal, he was an editor and vice president of news and content with The Press-Enterprise in the Inland Empire. He has held a variety of roles in the industry, including three years as editor of The Business Press for the Press-Enterprise.
Roger Showley / Business Reporter, San Diego Union-Tribune: Roger Showley covers growth and development, encompassing commercial development; redevelopment; major public projects; planning; architecture; urban design; and historic preservation. A third-generation San Diegan and graduate of UC San Diego, he has been at the U-T since 1974.
Breakfast included (coffee, bagels, spread, assorted breakfast breads)
Street parking and nearby pay lots available
Access to Union CoWork-East Village event space up to 30-minutes pre & 30-minutes post meeting
- Advance PRSA SD/IC members only special: $25 if registered by 2/7
- $30 for PRSA National members with chapter membership with RSVP by 2/23; and $35 starting 2/24 and at the door
- $40 for non-members with RSVP by 2/23; and $50 starting 2/24 and at the door
If you are not able to register online via credit card, send a registration RSVP via email to firstname.lastname@example.org. Payment can be made at or prior to the event by check, credit card (VISA, MasterCard and American Express) or by cash. Checks can also be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
Since it is necessary to guarantee with our vendor ahead of time, once you RSVP we’re counting on your participation. Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is February 26, 2018. No refunds granted after February 26, 2018. No-shows will be billed.
For questions, not reservations, contact Lauren Fimbres Wood at email@example.com or Kristin Deuber