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PRSA New Pros Reporter Panel: The Do’s and Don’ts of Pitching

August 29, 2017 @ 6:00 pm - 8:00 pm


August 29, 2017
6:00 pm - 8:00 pm
Event Category:


WeWork B Street
600 B Street
San Diego, CA 92101 United States
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For the times you’ve wondered what time you should send your press release, how soon you should follow up or why a reporter hasn’t emailed you back, the PRSA New Pros Committee presents The Do’s and Don’ts of Pitching. Four local reporters will answer your questions and provide insight on the best ways to send pitches – and the worst. Join us August 28 at 6pm at WeWork Downtown for an evening of important questions and helpful answers.

If there’s a topic you’d like to bring up or a question you’d like to ask the panel, please email it to Olivia Stafford.

Panelists & Moderator

Carlos Rico, Freelance Multi-Media Journalist

Carlos Rico is a freelance multi-media journalist and has worked for publications such as San Diego Magazine, Cyprus Magazine, Hatch, Latino USA and The Daily Transcript, along with local public relations comapnies on editorial projects. He is also the current of the National Association of Hispanic Journalist San Diego-Tijuana Chapter.


Chris Jennewein, Editor of Times of San Diego

Chris Jennewein has more than 25 years experience in online media. Prior to starting Times of San Diego, he was associate editorial director for Patch.com in Southern California and president of San Diego News Network. From 2001 to 2008 Jennewein led The San Diego Union-Tribune’s SignOnSanDiego.com, one of the most popular and profitable newspaper websites. Previously he was vice president of operations for Knight Ridder Digital in San Jose. Under Jennewein’s leadership, Knight Ridder introduced the nation’s first complete online newspaper at the San Jose Mercury News in 1993. Jennewein is a graduate of the University of Pennsylvania and the London School of Economics. He also serves as editorial director of MyNewsLA.com.

Lisa Halverstadt, Voice of San Diego

Lisa Halverstadt is a reporter for Voice of San Diego covering city and county governments with a focus on crucial regional issues including homelessness and housing affordability. She serves as president of the San Diego Pro Chapter of the Society of Professional Journalists an began her career at The Arizona Republic in Phoenix.


Brittany Meiling, San Diego Business Journal

Brittany Meiling is a local business journalist covering early-stage entrepreneurship, startups, and biotech for the San Diego Business Journal.



Moderator: Brianne Page, Marketing and Public Relations Representative for the Port of San Diego


$8.00 for PRSA/PRSSA Members
$10.00 for Non-Members


Street parking is free after 6 p.m. and there are plenty of parking garages nearby. If your office is downtown, call a FRED for a free ride!


Questions? Contact Olivia Stafford.