Journalist Spotlight: Will Bowen, La Jolla Light

Full Name: Will Bowen Title: Freelance Journalist Organization: La Jolla Light newspaper Years in the Industry: 8 years Hometown: Coronado, CA Current Community: University City Describe your job in one sentence, being as specific as possible. I cover arts, humanities, and science in the La Jolla area and especially...

PRSSA SDSU: Our Plans for 2016-2017

By Graciella Regua,  PRSSA SDSU President Hello PRSA SD/IC, my name is Graciella Regua and I’m the 2016-2017 president of PRSSA at San Diego State University. I’m a junior journalism major with an emphasis in public relations, and I am double minoring in creative writing and Spanish. I’ve had a...

Five PR Strategies You Should Be Using Right Now

By Paige Nordeen, Media Relations Manager,  Alternative Strategies With such tight competition in today’s marketplaces, you need to strategize well in order to achieve maximum media coverage. Simply sending a press release to the local newspaper is unlikely to prove particularly fruitful. Strategically developing your overall approach is key,...

Goldfish Can Feed You an Important Message

By Sara Katz, Founder/CEO, Katz & Associates The humble goldfish, whether a popular cracker or just a real goldfish, can feed communicators an important message Apparently, researchers have determined that even the most focused goldfish has an attention span of only nine seconds. According to a recent Microsoft study,...

Recap: Michael Smart Pitching Bootcamp

In case you missed it, PR pro Michael Smart spent a morning sharing excellent tips and ideas to take your media relations expertise to a new level. Here are takeway 5 tips from the workshop, but you can sign up for weekly tips on Michael’s website. Be Brief The...

Tips for Incorporating Social Media into PR for an Event

by Hannah Martine, Public Relations Specialist, Oster and Associates Summer is in full swing and so are fairs, festivals and other annual celebrations. When gearing up for these events, planners and marketers should remember to incorporate outreach on traditional platforms such as TV and print media, as well as...

State of the News Media

By Katie Nieri, Senior Account Executive at Nuffer, Smith, Tucker The public relations industry is constantly changing and to truly excel at our craft we have to stay on top of media, social, political and economic trends. One of my favorite sources for such data is Pew Research Center,...

Journalist Spotlight: Liberty Zabala, NBC 7 San Diego

Full Name: Liberty Zabala Title: Reporter Organization: NBC 7 San Diego Years in journalism: 10 Hometown: (Eagle Rock) Los Angeles, CA Current Community: Hillcrest 1. Describe your current job in one sentence, being as specific as possible. I’m a morning show reporter and a weekend multimedia journalist for NBC...

Diversifying and Maximizing Measurement for the PR Practitioner

By Megan Breinig, Measurement Analyst at Allison+Partners “How long will it take before we see results?” “How can we tell if this campaign is working?” “What were the numbers last year?” “What is the ROI?” If you are a Public Relations (PR) professional chances are one of these questions...

You Can Do This: Tips for Creating Award-Winning PR Campaigns

Submitted by Olivia Stafford, Account Executive at Focuscom Inc. Years in Attendance at Bernays Awards: 2 Years as a full time PR professional: 1 Bernays nominations submitted: 0 I first attended the Edward L. Bernays Mark of Excellence Awards in 2014 as an intern for my current agency, Focuscom...