Distinction Earned for National Campaign to Engage with Millennials
Cook + Schmid announced today that the firm is the recipient of the national 2017 Gold Hermes Creative Award from the Association of Marketing and Communication Professionals (AMCP) for work conducted as part of a campaign designed to engage with millennials to take action for birds and bird conservation.
Cook + Schmid earned the award for one of a series of posters that celebrate the centennial of the Migratory Bird Treaty. The posters and other materials reflect a strategy to make the milestone more relevant to younger generations. The Migratory Bird Treaty is an accord between the U.S. and Canada designed to protect birds and habitats critical to their survival.
Working with its client, the U.S. Fish and Wildlife Service, Cook + Schmid developed a complete brand and supporting materials, including a logo for the centennial campaign and online and print collateral. The project utilized original artwork that reflected a “graffiti bird” style to evoke urban youthfulness while highlighting the natural beauty of the birds themselves.
In addition to the posters, Cook + Schmid developed a social media strategy, social media content, and collateral materials. Cook + Schmid also created a series of infographics and other assets that were widely shared online.
The strategy for the Migratory Bird Treaty Centennial was based on research into attitudes, levels of awareness, values, and other psychographic information pertaining to the target audiences. In particular, the campaign was designed extend the campaign beyond bird watchers and environmentalists, while still resonating with those groups. See the full series of posters.
About Cook + Schmid
Cook + Schmid is a full-service marketing, advertising and public relations firm in San Diego, CA. Clients include private and public companies, organizations, institutions, and government agencies. Cook + Schmid offers multi-cultural marketing and public outreach, as well as social media, website, interactive technologies, and mobile application development. For more information, please visit www.cookandschmid.com.