I.D.E.A. Wins National Accounts and Appoints New PR and Social Media Director

Integrated marketing agency, i.d.e.a. announces the addition of three national accounts to its growing roster and a new director of public relations and social media.  i.d.e.a. offers full-service campaign management and specializes in strategy, creative, design, client partnership, digital, media strategy, social media, video, and public relations.

New Director
Industry veteran Danielle Nuzzo joins the company to lead i.d.e.a.’s public relations team by integrating PR into the marketing and digital spaces, which will provide a strategic framework for the new accounts’ deliverables.

“I’m excited to join an incredibly diverse and innovative agency, with capabilities spanning PR, marketing, digital, media and creative,” says Nuzzo of joining i.d.e.a. “The integration of influencer marketing, social strategy and digital advocacy into our public relations offering allows us to
provide a unique and competitive advantage to our clients in the ever-changing landscape of marketing communications.”

Danielle brings over a decade of experience in brand communications and digital storytelling, working for New York digital agency 360i, managing digital word-of-mouth campaigns for VitaminWater, Sprite, Coca-Cola, Kraft Foods and NBC Universal. After a cross-country move led her to open her own communications agency catering to action sports and fashion/lifestyle industries, she was hired by Quiksilver’s ROXY brand to grow and optimize ROXY’s social channels across three continents to a global footprint of more than 2 million followers.

“As an integrated marketing agency, we pride ourselves on having the top talent from alldisciplines collaborating under one roof,” says Jon Bailey, chief relationships officer of i.d.e.a. “The addition of Danielle allows us to continue leading and growing our public relations services, which
have been a major component of the agency since its founding. Joining a strong team already in place, Danielle will further the success of our current and future clients.”

New Accounts
i.d.e.a. has a strong client roster of national brands, including several that have recently joined the group:

  • Feetz, a national 3-D printing custom made footwear brand, is one of the newest clients who will be utilizing i.d.e.a.’s PR team. i.d.e.a. will support Feetz through strategic media relations for its national summer van tour.
  • The WD-40 Company is working with i.d.e.a. to develop national campaigns around its following brands: 3-in-One Oil, Spot Shot!, and Lava Soap. i.d.e.a.’s work will include strategic and creative development.
  • Harrah’s Ak-Chin Casino & Hotel, a Caesars Entertainment-operated property located in Santa Cruz Valley in Pinal County, Arizona, has engaged i.d.e.a. for brand strategy and marketing campaign development, media planning and creative concepting.

For more information on i.d.e.a., please visit www.theideabrand.com.

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