For the second year in a row, the San Diego/Imperial Counties Chapter was presented with the “PRSA Chapter Diversity and Inclusion Award,” standing out among its peers for its commitment to advancing diversity and inclusion among its members and within the Society.
Presented during the PRSA 2016 International Conference annual Diversity and Inclusion Mixer, the award is given to a PRSA Chapter that embodies and demonstrates key values in diversity, and that contributes to advancing industry diversity and inclusion. The award includes a monetary prize to support the Chapter’s D&I programming in the year to come.
“One of the reasons the San Diego region is so unique is because of its diversity,” said PRSA San Diego/Imperial Counties Chapter President Blake Nelson, APR. “We are so proud of this honor and will continue to seek out opportunities to promote, share and increase awareness of our diverse culture.
“Winning this award for a second year is a testament to the strength and commitment of the San Diego/Imperial Counties to diversity and inclusion,” said the PRSA National Diversity and Inclusion Committee Chair, Ana Toro, APR, Fellow PRSA. “Their award submission stood out for its focus on measurement, tracking and moving the needle year over-year when it comes to diversity in the field of public relations at chapter level.
The PRSA SD/IC Diversity Committee, chaired by Hezekiah Herrera, APR, developed a program that stood out due to a combination of strategies and tactics that showed strategic planning, commitment and stellar results, such as the creation of a diversity-centered column, diversity and inclusion Board icebreakers, diversity mixers, the appointment of a diversity officer, and lunch and learn activities, such as “The Ethics of Diversity & Inclusion” event, among others.
“This year the committee identified the need to sharpen its focus on professional development and relationship-building within the context of Diversity and Inclusion,” said Herrera. “For members, our goal was to help them understand what it means to experience inclusion and what they, as public relations counselors can do—individually and collectively—to incorporate more inclusive practices in their organizations.”
As part of the award, the PRSA SD/IC will receive $400 toward the chapter’s future diversity efforts.
PRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America, the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America (PRSSA).