Integrated marketing agency, i.d.e.a., announces the addition of industry veteran E Slody, who joins the company as executive creative director. In this role, Slody will lead i.d.e.a.’s creative discipline, providing strategic guidance for clients and artistic direction for the team.
Slody brings more than 15 years of experience in the creative industry to i.d.e.a., having most recently served as global creative director of Grey San Francisco, where he oversaw global creative initiatives for Norton Security and Salt Institute. As a consultant, he developed creative marketing campaigns, including films, ads and digital experiences, for Samsung and New Balance.
One of Slody’s biggest accomplishments to date was the creation of the cybercrime documentary series, “The Most Dangerous Town on the Internet,” which held the top-viewed slot on iTunes and won three Cannes Lions.
Prior to Grey, Slody served as associate creative director for Riney where he led the creative team in designing the national brand look for T-Mobile and non-profit Cool The Earth. His work has garnered international recognition and top advertising accolades, including One Show, Effie, ADDY, Communication Arts Annual, Archive, Creativity Editor’s Choice, AdAge and Adweek.
“We are thrilled to have E join our team with such an extensive background creatively engaging big brands and aligning their goals with his vision,” said Jon Bailey, chief relationships officer of i.d.e.a.. “As a creative agency, we pride ourselves on our uniquely courageous outlook and know E
will help us develop fully integrated creative campaigns on behalf of our clients.”
i.d.e.a. is a full-service agency that specializes in strategy, creative, design, client partnership, digital, media strategy, social media, video production, and public relations. For more information on i.d.e.a., please visit www.theideabrand.com.