Keynote Speaker for 18th Annual AMA Cause Conference Announced

The San Diego Chapter of the American Marketing Association (San Diego AMA) announces its keynote speaker for the 18th annual San Diego AMA Cause Conference: Aaron Hurst, a globally recognized entrepreneur and a leading expert in the fields of purpose at work and social innovation. This year’s conference will be held May 18 to 20 at the Crowne Plaza Mission Valley and focuses on “Accelerating the Purpose Revolution.” It brings together both for-profit and nonprofit professionals at the largest cause and social purpose marketing event on the West Coast.

Hurst, an award-winning entrepreneur and author, has become the foremost leader on employee engagement and retention. He argues that our new economic era is driven by connecting people to their purpose. It’s an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community.

Hurst is also the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national A Billion + Change campaign. Previously, he worked in Silicon Valley developing the precursors to social media.

The 2016 San Diego AMA Cause Conference is comprised of TED-style talks, workshops, panel discussions and “un-conference” sessions in four key tracks: Starter (new to cause and purpose-driven branding), Business, Nonprofit and Optimizer (for advanced cause and purpose-driven marketers). It features multiple speaker sessions and workshops, covering a range of topics from cause marketing to purpose-driven branding, social impact measurement, conscious capitalism, employee engagement, and nonprofit and for-profit collaborations.

The conference would not be possible without the help of the following companies: San Diego Gas & Electric, For Purpose Law Group, VIANOVA, Studio 2055, CBS Radio, San Diego Business Journal, Groovy Like a Movie, Mission Federal Credit Union, San Diego Grantmakers, Voice of San Diego and Triple Pundit.

For more information on the 2016 Cause Conference, visit And follow #CauseSD on Twitter.

About the San Diego American Marketing Association
The San Diego chapter of the American Marketing Association is a professional organization that is committed to developing powerhouse marketers within the San Diego business community. The San Diego American Marketing Association is the premier professional development association for San Diego’s marketing community. For more information on the local chapter, please visit


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