Nuffer, Smith, Tucker Goes International

Agency Opens First Binational Office in Tijuana and Announces Hiring of Additional Staff

Building on its existing roster of clients and its history of building relationships in the San Diego-Tijuana region, Nuffer, Smith, Tucker announces the opening of its first office in Tijuana, Baja California and the addition of two new staff members to its existing bilingual, bicultural team.

“We are thrilled our dedication to our binational clients and authentic engagement with audiences on both sides of the border has allowed this facet of Nuffer, Smith, Tucker’s work to grow at the rate we have seen,” said Nuffer, Smith, Tucker President Bill Trumpfheller. “By having a physical presence on both sides of the border we will be able to provide more comprehensive, culturally appropriate services to our clients and contribute our own agency’s experiences to the discussion of the San Diego-Tijuana region and its potential.”

The agency’s Tijuana office is located in Zona Río, the city’s main business district, in the Torre Cosmopolitan, the first building in Baja California to be certified as LEED Platinum in the core and shell category.

The agency has also added two new staff members, Kathia Bustillos and Analicia Luken, to its existing team of binational and bicultural communications professionals. Fluent in both Spanish and English, they will be based in the agency’s new Tijuana office.

With more than 32 years of experience in the communications, entertainment and information business, Bustillos joins Nuffer, Smith, Tucker as the general director of the Tijuana office. Most recently, Bustillos served as the general director for Televisa Baja California, managing the stations in Tijuana, Ensanada and Mexicali. She was the first female to be appointed as a general director in the history of the company and brings that experience and understanding of regional media to bear for Nuffer, Smith, Tucker’s clients.  She received a bachelor’s degree in business from Universidad Iberoamericana and a master’s degree in business administration, with emphasis in strategic management, from the United States International University.

Luken joins the agency as an account coordinator. Fluent in Spanish and English, Luken has diverse communications experience in both Mexico and the U.S. She earned a bachelor’s degree in communication and information science from the University of Monterrey and went on to earn an integrated digital marketing certificate from the University of San Diego.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego with a binational office in Tijuana. The firm offers a spectrum of services backed with more than 42 years of hands-on experience to help its clients from the U.S. and Mexico explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The Worldcom Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit or the firm’s Facebook page,

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