PRSSA VP Presents Award-Winning Research at International Conference

SDSU School of Journalism & Media Studies and PRSSA SDSU was well represented at the 19th annual International Public Relations Research Conference or IPRRC. PRSSA Vice President, Kalyca Becktel presented award-winning research on March 5 in Miami.

Her debut research, “Is The Medium The Message In POPR?” won the Red Raider PR Research Award for top student authored paper that chiefly employs quantitative research methods to investigate new media.

“I was excited to have my paper accepted,” said Becktel. “But when I found out that I won an award for my research, I felt beyond honored.”

Becktel conducted her research under the advisement of her faculty mentor Dr. Kaye Sweetser, APR+M.

“It was wonderful working with such a driven scholar during her undergraduate studies,” said Sweetser. “She is beyond dedicated to using research to better the practice of public relations.”

The award-winning research studied political organization-public relationship with first time voters. Significant findings brought to light the use and misuse, of textual based public relations subsidies in political campaigns.

IPRRC featured informal roundtable sessions where participants actively discuss the peer reviewed research. Grad students, professors and practitioners are among those who typically attend the conference. It is rare for an undergraduate student to attend and participate, let alone win a top paper award.

Becktel plans to submit research to the 20th IPRRC, this time hopefully as a graduate student from SDSU.

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