Reliance Public Relations, Inc. has launched a new quarterly magazine that focuses on the people and attractions of Imperial Valley and the surrounding region. The first print edition of Imperial Valley Alive! is currently being distributed and there is a version online at www.imperialvalleyalive.com.
“This is the culmination of an idea that colleague Sue Giller, APR, and I had been kicking around for more than a decade,” said Bill Gay, APR, Fellow PRSA who is president of the El Centro-based public relations firm.
The conversations started in the middle of the recession when the Valley was being subjected to intense national coverage as “the capital of the Great Recession.”
“Most of that media coverage painted a picture so bleak we didn’t recognize this place or its people,” said Gay. “This region needed a vehicle to tell its story to facilitate economic development, job growth and attract tourism. Our goal in this project is to create a platform to help the region thrive.”
“Developing the magazine is a natural expansion to what this company has been doing since 1997, helping clients tell their story and connect with their stakeholders, Gay added.
“Imperial Valley was ripe for a regional magazine,” Giller said, “a magazine for visitors, newcomers and the rest of us interested in the diverse, vibrant, creative, energetic, innovative community that we know and love,” said Giller.
Everything fell into place this year when Reliance Public Relations and Giller’s former firm merged and former newspaper and magazine editor Peggy Dale joined the team.
“This magazine is designed to be a fun and informative tool for our Valley. It is a vehicle where we can educate our residents and visitors about the unique and spectacular qualities of our area,” Dale said.
Dale, who coordinated production, added, “We are particularly pleased that our magazine is the product of local professional graphic, photographic and writing talent,” Dale said.
The content of the magazine has been driven, in part, by the Facebook page the magazine established during the summer. “When we took to Facebook to announce the magazine, the community breathed life into the concept,” Giller said. “Their enthusiasm and ideas made Imperial Valley Alive! this community’s magazine. We are grateful to the thousands of comments, photos and suggestions we received,” she noted.