Useful Links

AP Style Book
AKA almost any public relations professional’s most-used resource. A subscription is required.

This tool allows you to create, “stunning, high-definition, whiteboard-style animation videos with little design or technical know-how.”

Infographics have been riding the waves of the Internet trend for the past years, and it’s not slowing down. Holding its hand is Piktochart, and holding your hand is an easy-to-use editor, created just for you. From background colors and images to inserting texts and banners, the Piktochart editor will empower you to do it within seconds.

Design presentations, social media graphics and more with thousands of layouts. Use Canva’s  drag-and-drop feature and professional layouts to design consistently stunning graphics.

Business Etiquette
from the Emily Post Institute
As the title suggests, this link is all about business etiquette that will help you avoid all those little faux pas you may not even know exist.

Center For Media and Democracy
This nonprofit site is similar to your favorite investigative TV show – sleuthing out PR spin and propaganda and promoting the good (PR) guys.

from Poynter Online
If this Web site were a book, it would be called, “How to be a Better Journalist.”

from PRSA National
Check this site out to get expert insight from PR bloggers, including how to approach reporters and activities to do when visiting different cities.

What does that word mean? What’s another word for that word? How did that word come about anyway? All of these questions are answered here.

Help a Reporter
Your mother always told you to give back. Get free queries from reporters via e-mail by signing up on this site.

PR Quickstart
from the Council of Public Relations Firms and PRSA Counselors Academy
This site is a must for any “new pro,” as we call them, as it offers a free Web-based training program about public relations and PR agency life.

Public Relations Journal
from PRSA National
This quarterly, electronic research journal provides new articles on pretty much anything PR- or work-related that you might want to know.

San Diego Ad Club
Advertising executives and public relations professionals don’t have to be enemies. They can work together toward common marketing goals.

San Diego Events Calendar
from San Diego Convention and Visitors Bureau (ConVis)
Check out the Signature Events Calendar before you plan your client’s next event.

San Diego Press Club
Speaking engagements, media updates and a pretty comprehensive list of links to San Diego media outlets are some of the many things you will find at this site.

San Diego Radio Blog
Since local TV and radio worlds are ever-changing, check this blog frequently to find out who is where and where is what.

San Diego Real-Time Traffic
from the State of California, Department of Transportation
Punctuality makes the best first impression, whether you are meeting with a potential client or magazine editor-in-chief.

Society of Professional Journalists, San Diego
If it really is all about whom you know, then you need to know the journalists of San Diego. Learn what they are up to and network with them here.

The Bad Pitch Blog
Need we say more?

The Common Craft Show
The Common Craft Show is a series of short explanatory videos about social media, podcasts, blogs and more presented in a style similar to those UPS hand-drawn commercials.