Useful Links

AP Style Book
AKA almost any public relations professional’s most-used resource. A subscription is required.

This tool allows you to create, “stunning, high-definition, whiteboard-style animation videos with little design or technical know-how.”

Infographics have been riding the waves of the Internet trend for the past years, and it’s not slowing down. Holding its hand is Piktochart, and holding your hand is an easy-to-use editor, created just for you. From background colors and images to inserting texts and banners, the Piktochart editor will empower you to do it within seconds.

Design presentations, social media graphics and more with thousands of layouts. Use Canva’s  drag-and-drop feature and professional layouts to design consistently stunning graphics.

Center For Media and Democracy
This nonprofit site is similar to your favorite investigative TV show – sleuthing out PR spin and propaganda and promoting the good (PR) guys.

What does that word mean? What’s another word for that word? How did that word come about anyway? All of these questions are answered here.

Help a Reporter
Your mother always told you to give back. Get free queries from reporters via e-mail by signing up on this site.

If this web site was a book, it would be called, “How to be a Better Journalist.”

PR Quickstart
from the Council of Public Relations Firms and PRSA Counselors Academy
This site is a must for any “new pro,” as we call them, as it offers a free Web-based training program about public relations and PR agency life.

from PRSA National
PRSay is a resource where public relations and communication professionals can learn about current issues, news, popular topics and effective strategies leading the public relations industry.

PRSA Resource Library
from PRSA National
Find a variety of PR and communications resources such as a list of firms, RFPs, articles and much more!

SDX is San Diego’s premier media, marketing and technology organization for brands, agencies, publishers and startups.

San Diego Events Calendar
from San Diego Tourism Authority
Check out the events calendar before you plan your client’s next event.

San Diego Real-Time Traffic
from the State of California, Department of Transportation
Punctuality makes the best first impression, whether you are meeting with a potential client or magazine editor-in-chief.

Society of Professional Journalists, San Diego
If it really is all about whom you know, then you need to know the journalists of San Diego. Learn what they are up to and network with them here.

The Bad Pitch Blog
Need we say more?

The Common Craft Show
The Common Craft Show is a series of short explanatory videos about social media, podcasts, blogs and more presented in a style similar to those UPS hand-drawn commercials.