White Papers

How to Measure Your Results in a Crisis
by Katie Delahaye Paine for the Institute for Public Relations

The Fork in the Road of Media and Communications
by Jim Macnamara for the Institute for Public Relations

Examining the Increasing Impact of Social Media
by Donald K. Wright and Michelle Hinson for the Institute for Public Relations

Perspectives on the ROI of Media Relations Publicity Efforts
by Fraser Likely, David Rockland and Mark Weiner for the Institute for Public Relations

Public Relations Society of America National Intelligence

Dow Jones Factiva White Papers
(registration required)

Also check-out:
Public Relations Journal