By Graciella Regua, PRSSA SDSU President
Hello PRSA SD/IC, my name is Graciella Regua and I’m the 2016-2017 president of PRSSA at San Diego State University. I’m a junior journalism major with an emphasis in public relations, and I am double minoring in creative writing and Spanish. I’ve had a fantastic journey with PRSSA thus far: I joined as a freshman, transitioned into director of fundraising as a sophomore and now serve as the president.
This an exciting time for our chapter and I’m thrilled to highlight both our recent accomplishments and plans for next semester.
Regional Conference: Dive into the Ocean of PR
Mark your calendars! This year PRSSA SDSU will host its first ever regional conference from April 8-9, 2017 at the Conrad Prebys Aztec Student Union on SDSU’s campus. Regional conferences are hosted, planned and attended by PRSSA chapters in any given region. It provides the opportunity for students to network with both established and aspiring PR pros, learn about the different aspects of public relations and shape their potential career path. When choosing a theme, we realized PR in San Diego isn’t defined by one industry, so the conference is centered on the diversity in public relations. We want to cover everything from entrepreneurialism in public relations to research methods to demonstrate the vast opportunities here. We are still in the early planning process, so if you are interested in hosting a breakout session or supporting the conference in anyway, please reach out to our Director of Special Events Mikayla Duchene.
I am excited to announce that we increased membership by 10 percent from fall 2015 to fall 2016 for a total of 62 members in our chapter. We’re extremely proud of this accomplishment, and we believe this is a testament to both our recruitment efforts and the prestige of the public relations program within the School of Journalism & Media Studies at SDSU. For spring 2017, we want to continue to focus on the professional benefits of being a PRSSA member. From our exclusive internship and scholarship watch on our website to the branded nametags we create for members, we’re committed to advancing the future PR pros on our campus. We also believe our upcoming conference will help show potential members that we can provide the tools they need to land that dream job or internship, and persuade them to join. My personal goal is to see us reach a new milestone of 75 members after spring recruitment.
Plans for the Future: Agency Tours and Mixers
In addition to our internal efforts, we hope to give our members a taste of what lies outside of campus. We would like to plan either an agency tour or a mixer with professionals early in the spring semester. This will be a great way to connect members with potential mentors and new opportunities, and will be particularly important for upperclassmen looking to stay in the San Diego area after graduation. It’s also a chance for professionals to scope out the incoming PR talent from the university. If you are interested in collaborating with PRSSA SDSU or have any ideas as to how we can improve our member benefits and build relationships with local professionals, please reach out to me.
As chapter president, I am so thankful for the continued support from PRSA SD/IC. It’s the commitment from both students and professionals that allows our chapter to thrive. I can’t wait to see what the rest of the year has in store for us!
Graciella Regua (@graciellaregua) is a junior majoring journalism with an emphasis in public relations. In addition to serving as the president of PRSSA SDSU, she is also a social media and writing intern for Arts Alive SDSU and the College of Professional Studies and Fine Arts.