The Buzz on Boston

By Cassidy George, PRSSA Member First and foremost, national conferences are a must. There is no other place a PR student will get the tips, advice and networking opportunities like the ones offered at the PRSSA 2017 National Conference. As a senior, I took advantage of these opportunities to...

Riding Solo: Tips for Starting Your Solo Public Relations Trip

By Gayle Lynn Falkenthal, APR, Fellow PRSA The independent public relations consulting trend shows no signs of slowing down. Fast Company magazine predicts 40 percent of the workforce will be independently employed by 2020. Public relations pros will contribute to the redefinition of the modern work model focused on...