APR 101 – Everything You Need to Know to Take Your Career to the Next Level

In the PR world, APR are those three letters following the name of a distinguished practitioner, like M.D. after your doctor’s name or CPA after your accountant’s name. These individuals take the public relations profession seriously – not only are they passionate about advancing their career and continuing to...

Riding Solo: Tips for Starting Your Solo Public Relations Trip

By Gayle Lynn Falkenthal, APR, Fellow PRSA The independent public relations consulting trend shows no signs of slowing down. Fast Company magazine predicts 40 percent of the workforce will be independently employed by 2020. Public relations pros will contribute to the redefinition of the modern work model focused on...

How Can We Serve You?

By Melissa Cameron, 2017 PRSA SD/IC Chapter President In October, I had the opportunity to be in Indianapolis when the National Chair presented the new strategic plan for PRSA. The plan focuses on you – the members – and how to meet all your needs, whether you are just...