Member Spotlight: Ashleigh Webb, National University

Name: Ashleigh Webb Title: Public Relations and Communications Manager Organization: National University Years in PR: 1.5 Years in PRSA, San Diego/Imperial Counties Chapter: 1.5 Hometown: Oceanside What is your Educational Background? I truly value education and I’m committed to lifelong learning that started with a BA in English from UC...

PRSA’s Western District Conference 2017 Round Up

By Julie Smith-Taylor, APR, PRSA SD/IC Board Member and PRSA Western District Representative This year’s PRSA annual Western District Conference theme, #PRMATTERS, was a homerun and broke down into three unique and distinctive professional tracks – Tools & Techniques, Integration and Specialization, and Thought Leadership. Held March 2-3 in...

Member Spotlight: Rizalyn Vargas

Name: Rizalyn Vargas Title: Communications Representative Organization: San Diego Blood Bank Years in PR: 4 Years in PRSA, San Diego/Imperial Counties Chapter: 2 Hometown: San Diego Wearing several hats during a typical day at the San Diego Blood Bank is all part of Rizalyn’s job description. A member of...

Five PR Strategies You Should Be Using Right Now

By Paige Nordeen, Media Relations Manager,  Alternative Strategies With such tight competition in today’s marketplaces, you need to strategize well in order to achieve maximum media coverage. Simply sending a press release to the local newspaper is unlikely to prove particularly fruitful. Strategically developing your overall approach is key,...