BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA San Diego - ECPv6.1.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PRSA San Diego
X-ORIGINAL-URL:https://prsasdic.org
X-WR-CALDESC:Events for PRSA San Diego
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211008T120000
DTEND;TZID=America/Los_Angeles:20211008T130000
DTSTAMP:20260404T182647
CREATED:20210925T165103Z
LAST-MODIFIED:20211007T143612Z
UID:3543-1633694400-1633698000@prsasdic.org
SUMMARY:The Scoop on the Shell:  The PR Behind Launching a Landmark
DESCRIPTION:Join PRSA SD/IC as we discuss what it was like to create the PR and Media Relations campaign for the launch of the Rady Shell at Jacobs Park\n\n\nSan Diego’s newest arts and culture venue is an instant landmark. \nThe brand new Rady Shell at Jacobs Park\, the new permenent home for the San Diego Symphony\, has captured regional\, state\, national and international attention.  \nThe lauch of this venue – which also happens to be a public park when not in use –  is a perfect lesson for PR\, Communications\, and Marketing Pros\, as well as students studying our craft. \nIn this webinar\, you will hear from: \nThe team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign\, media relations outreach\, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic. \nThis is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world\, as well as the media. \nPRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar. \n\n\n\nWith purchase of your ticket to the event\, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!). \nOur panel features: \nCarrie Jones\, Chief Communications Officer at Raindrop  \n\n\n\nAs Chief Communications Officer at Raindrop\, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients\, while overseeing the agency’s PR\, influencer and social media departments. Carrie is an award-wining media strategist\, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national\, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality\, tourism\, art/non-profit\, consumer packaged goods and fitness\, Carrie understands the importance of brand authenticity with consumers\, and how critical it is as a brand to manage its reputation and narrative.  \nCarrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.  \nKelsey Buller\, Public Relations Supervisor \n\n\n\nKelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop\, Kelsey helps manage publicity and influencer management across print\, digital\, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise)\, arts/hospitality/tourism (San Diego Symphony\, Del Mar Thoroughbred Club)\, and CPG (Cleo+Coco\, Omigo\, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic\, she led PR efforts for the hospital’s third face transplant. With a background in journalism\, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co\, Organic Spa Magazine\, Sophisticate’s Hairstyle Guide\, Sophisticate’s Black Hair and American Cheerleader Magazine.  \nModerated by Barbara Cosio Moreno\, PRSA Board Member\, Professional Development Committee \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.
URL:https://prsasdic.org/event/lunch-learn-the-scoop-on-the-shell-the-pr-behind-launching-a-landmark/
ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/09/1ff2605c7ca3a85ef9a7f6427abf4e61-hCgmm5.tmp_.jpg
END:VEVENT
END:VCALENDAR