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DTSTART;TZID=America/Los_Angeles:20211105T170000
DTEND;TZID=America/Los_Angeles:20211105T180000
DTSTAMP:20260404T160614
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SUMMARY:RECORDING: Think Smart & Stay Cool: The Power of Civil Discourse
DESCRIPTION:Recording of PRSA SD/IC’s online roundtable on the Power of Civil Discourse and How it Enhances Our Profession\n\n\nCommunicating with Civility Is Fundamental to Our Profession  \nThe last decade has seen a rapid decline in the public’s willingness to speak and to treat each other with civility. Some will blame a contentious political environment\, the popularity of social media and the anonymity it affords\, or the ongoing degradation of decency and compassionate thinking.   \nAs public relations professionals\, we should always champion the idea that effective communications is based on civility\, compassion\, and respect for all.  \nIn honor of National Ethics Month\, our chapter is focusing on the the importance of civility and how we can hone our skills to become stronger\, more sensitive and more powerful communicators. We want to help you strengthen your skill set so you can not only enhance our profession by your actions\, but become highly respected leaders in public relations who adhere to our established Code of Ethics  and value civil discourse in all that we do.  \nIn this webinar\, you will hear: \n\nWhy civility has become part of PRSA’s strategic plan\nSkills that can make you a more effective communicator\nHow to disagree productively\nQuestions to ask a prospective client or boss in order to rate their ethical standards before you say “yes”\nAn 8-Point Checklist on how to maintain civility and communicate effectively in difficult or polarizing situations\nExamples of successful campaigns where civil discourse made all the difference\n\nWe’ll also leave plenty of time for questions and further discussion. \nThis lunch and learn event is one you don’t want to miss! \nOur roundtable panel features: \nAnthony D’Angelo\, APR\, PRSA Fellow – 2018 National PRSA Chair and Public Relations Professor and Director of the Executive Master’s Program in Communications Management at Syracuse University in  upstate New York  \nSandy Young\, Vice President\, J. Walcher Communications\, an award-winning agency in San Diego. Young is a former board member of our PRSA Chapter \nKaren Swim\, APR\, Founder & CEO of Words for Hire\, a full-service public relations and marketing agency in Shelby Township\, MI near Detroit. Swim also serves on the National PRSA Ethics Committee.  \nMark McClennan\, APR PRSA Fellow – 2016 National PRSA Chair and the founder of “EthicalVoices.com” a weekly vlog featuring respected communications professionals across the country. McClennan also works for a PR agency in Boston\, MA.  \nModerated by Julie Smith-Taylor\, APR\, PRSA Board Member\, Ethics Committee Chair and Founder/Owner of Taylor PR Strategies \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Julie Smith-Taylor at juliesmithtaylor@gmail.com.
URL:https://prsasdic.org/event/recording-think-smart-stay-cool-the-power-of-civil-discourse/
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DTSTART;TZID=America/Los_Angeles:20211105T170000
DTEND;TZID=America/Los_Angeles:20211105T180000
DTSTAMP:20260404T160614
CREATED:20211012T093011Z
LAST-MODIFIED:20211105T173839Z
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SUMMARY:Recording: Trending: Fun Social Media Tactics for Positive Brand Sentiment
DESCRIPTION:Recording of our recent event\, Trending: Fun Social Media Tactics for Positive Brand Sentiment.\n\n\nAbout the panel \nThrough this webinar\, our attendees will get: \n\nAn understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)\nExamples of tactics to maintain your social media community engaged\nTips for how your brand can adopt an in-platform voice (ready to make a meme?)\nResources (newsletters and social media influencers) to stay updated on social platforms and trending content\nThoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities\, too)\nMore tactics (!) for collaborating with content producers and copywriters\n\nAbout PRSA SD/IC \nPRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America\, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels\, and practice areas including corporate\, agency\, government\, nonprofit and education. \nPanelists \n\nJanine Davis\, Manager\, Brand Social\, XX Artists\nAngela Elo-Rivera\, Media Communications Specialist\, UC San Diego AntiViral Research Center\nRamel Wallace\, Senior Community Manager\, BAM\nAdriana Heldiz\, Multimedia Producer\, Voice of San Diego\n\nIf you are not able to purchase online via credit card\, send an email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Arturo Garcia at garcia@mopa.org.
URL:https://prsasdic.org/event/recording-trending-fun-social-media-tactics-for-positive-brand-sentiment/
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