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DTSTART;TZID=America/Los_Angeles:20220518T120000
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SUMMARY:Why You Need to Create a Strategic Plan
DESCRIPTION:A communications plan allows you to focus on the end game: What action are you asking of your publics and what will get you there?\n\n\nA strategic communications plan allows you to keep the focus on the end game: What action/decision or awareness are you asking of your publics and what strategies will get you there? Creating a communications strategy allows you to decipher when to say ‘yes’ to certain tactics\, and more importantly\, when to say ‘no.’ \nBy the end of the webinar\, attendees will: \n\nLearn the components of a strategic communications plan\nUnderstand the value of research \nSee how a plan boosts your credibility in the C-suite\nGet an opportunity to ask your questions!\n\nPanelists: \n\nAnne Buckley\, APR\, Chief Communications and Marketing Officer\, UC San Diego (moderator)\nMatt Nagel\, APR\, Senior Executive Director of Public Relations\, UC San Diego\nCheryl Robinson\, APR\, Director of Special Communications & Marketing Projects\, UC San Diego\nArturo Garcia\, Manager of Marketing and Communications\, Museum of Photographic Arts
URL:https://prsasdic.org/event/why-you-need-to-create-a-strategic-plan/
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