PRSA San Diego

Member Exclusive: Behind-the-Scenes Tour of Fox 5 San Diego/KUSI Studios
2026-04-22 12:00 - 13:00 UTC | Fox 5 News/KUSI Studios, 4575 Viewridge Avenue, San Diego, 92131, United States
PRSA SD/IC is pleased to present an exclusive, members only behind-the-scenes tour of the newly renovated Fox 5 San Diego/KUSI studios. Assignment Desk Manager Lilliana Arreguin is pulling back the curtain to share a typical day at the studio, as well as best pitching practices and current hot story topics. Only 10 tickets are available, so get moving!
Buy tickets
EVENT DETAILS
Date: Wednesday, April 22, 2026
Time: 12 – 1 p.m.
Location:
FOX 5 News/KUSI – San Diego

4575 Viewridge Avenue
San Diego, CA 92123

Celebration of 2025 Edward L. Bernays Mark of Excellence Awards
2026-01-06 17:00 - 20:00 UTC | Encore Events Center, The Loft, 8253 Ronson Road, San Diego, CA, 92111, United States
The Board of Directors for the PRSA San Diego Imperial Counties Chapter invites you to join us as we celebrate winners for the 2025 Edward L. Bernays Mark of Excellence Awards. Tickets for our New Year’s celebration – Shine Together – are now available!

We look forward to seeing you there to celebrate our fellow communicators and public relations professionals who have shone brightly over the last year.

This event is open to all professionals within our industry, regardless of award submission, as we kick off a fresh start to 2026 and honor our beloved PRSA San Diego Imperial Counties Chapter.
The celebration will take place at Encore Events Center, located in the historic XETV 6 studios in Kearny Mesa. We will begin with a cocktail hour, tray-passed appetizers and complimentary headshots taken by our event photographer from 5 to 6 p.m. The awards ceremony itself will begin promptly at 6 p.m.
Tickets are on Sale Now! – Reserve your Spot Here
EVENT DETAILS
Date: Tuesday, Jan. 6, 2026
Time: 5 to 8 p.m.
Location:
Encore Events Center, The Loft
8253 Ronson Road
San Diego, CA 92111
Attire: Business Casual
Parking and ADA Access: Encore Events Center offers 70 dedicated parking spots, which are free for all guests. There is free street parking as well. Elevators are available to reach the event space itself.
Ticket Prices:

$30 members
$45 non-members
$150 table of eight
Students can join for free

Purchase Tickets Here
PROGRAM
5 to 6 p.m.: Cocktail hour, tray-passed appetizers, networking, complimentary headshots
6 to 7:30 p.m.: Edward L. Bernays Mark of Excellence Awards Ceremony
7:30 to 8 p.m.: Networking/Event Concludes
ACCESIBILITY
We strive to host inclusive, accessible events that enable all individuals to engage fully. If you need further assistance or special accommodations to participate in this event, please contact us at prsasdic.adm@gmail.com as soon as possible.
SPONSORSHIP OPPORTUNITIES
PRSA San Diego/Imperial Counties relies on the generosity and commitment of our sponsors to successfully deliver professional development and networking opportunities that provide value to our members. Your sponsorship brings us closer to achieving our long- and short-term goals.
NEW! 2026 Friends of PRSA SDIC Event Sponsorship Package | $250
This year, we have introduced a new sponsorship package designed to make awards sponsorship, attendance and engagement more accessible. Benefits include:

10 free tickets to the event ($300 value)
Opportunity to present an award and provide comments about what PRSA SD/IC means to your organization/what you want to help create going forward advance the profession
Official acknowledgement of your sponsorship at event; Your logo on a sponsor slide shown at the event
Your logo and URL on Bernays Awards event webpage (one-year listing)
Logo on our sponsor webpage and site-wide scrolling footer (one-year listing; link to sponsor webpage included in our weekly newsletter)
Recognition as a sponsor on our social media accounts:

Facebook – 1 post
Twitter – 3 tweets
Instagram & LinkedIn – 2 posts
Opportunity to provide a materials/information to event guests during the event (via QR code(s) in program, printed materials/handouts)

Program Sponsorship Package | $300

10 free tickets to the event ($300 value)
Full page ad in program (designed by sponsor)
Opportunity to present an award and provide comments about what PRSA SD/IC means to your organization/what you want to help create going forward advance the profession
Official acknowledgement of your sponsorship at event; Your logo on a sponsor slide shown at the event
Your logo and URL on Bernays Awards event webpage (one-year listing)
Logo on our sponsor webpage and site-wide scrolling footer (one-year listing; link to sponsor webpage included in our weekly newsletter)
Recognition as a sponsor on our social media accounts:

Facebook – 2 post
Twitter – 4 tweets
Instagram & LinkedIn – 3 posts
Opportunity to provide a materials/information to event guests during the event (via QR code(s) in program, printed materials/handouts

Packages can be customized to best meet the needs of sponsors. For more information, contact Blake Nelson, APR at blakenelsonapr@gmail.

Connect Over Craft: PRSA SD/IC Summer Social
2025-08-28 18:00 - 20:00 UTC | AleSmith Brewing Company, 9990 AleSmith Court, San Diego, CA, 92126, United States
Join your PRSA SD/IC friends and colleagues to socialize, network and toast the end of summer.
Whether you’re a longtime PRSA member, a new professional, or just curious about getting involved, this is the perfect opportunity to meet peers, exchange ideas, and grow your network — all while enjoying a pint at one of San Diego’s most iconic breweries.
Why Attend:

Mix and mingle with PR, marketing, and communications professionals across San Diego
Build your network in a fun, casual setting
Learn more about PRSA SD/IC’s upcoming events and opportunities to get involved

We can’t wait to see you there!

Decoding AI's Role in PR: Expert Perspectives on Emerging Trends
2025-02-28 13:00 - 14:00 UTC | Zoom
Delve into the transformative impact of Artificial Intelligence on Public Relations.
In this engaging webinar, we will delve into the transformative impact of Artificial Intelligence on Public Relations. As AI technologies rapidly evolve, PR professionals face both unprecedented challenges and exciting opportunities. This session aims to address pressing questions and provide actionable insights to navigate this dynamic landscape.
Join our esteemed panelists:

Anthony D’Angelo, APR, Fellow, PRSA past-chair and professor of practice S.I. Newhouse School of Public Communications, Syracuse University
Kelly Vann, Chief of Staff for Rotary & Mission Systems Communications, Lockheed Martin
Kevin Dulaney, Executive Vice President, Global Head of Technology, SourceCode Communications

Key Discussion Points:

Exploring AI’s Potential in PR: Learn how AI technologies are impacting content creation, audience engagement, and campaign analytics.
Ethical Implications and Intellectual Property: Examine ethical challenges associated with AI in PR, including issues of authenticity, transparency, data privacy, and the protection of intellectual property.
Navigating Challenges and Pitfalls: Identify potential risks, such as bias in AI algorithms, misinformation, and the erosion of human connection, and explore strategies to mitigate these challenges.

Join us for an informative session featuring industry experts who will share their experiences and strategies for effectively leveraging AI in PR. This webinar is designed for PR professionals and students seeking to stay ahead in an AI-driven industry.
This event is FREE for students.
Zoom Info:
https://us02web.zoom.us/j/83329253876?pwd=TDZzqRQrDGPY6bCOJHpOCeFDO7nFOp.1

The Playbook: Top Insights from Sports PR and Media Experts
2025-01-27 18:30 - 21:00 UTC | Parma Payne Goodall Alumni Center, 5250 55th Street, San Diego, CA, 92182, United States
Join an expert panel featuring representatives from the San Diego Padres, San Diego Wave Fútbol Club, Getty Images and more.
San Diego State University’s Public Relations Student Society of America and PRSA San Diego and Imperial Counties present an expert panel at SDSU featuring representatives from the San Diego Padres, San Diego Wave Fútbol Club, Getty Images and more.
Expert Panel:
—Brendan Dentino, sports writer for San Diego Magazine
—Sean Haffey, sports photographer for Getty Images
—Megan O’Keefe, director of communications and club reporter for the San Diego Wave FC
—Danny Sanchez, director of business communications and Spanish media relations for the San Diego Padres
—Natalie Schneck, VP of marketing for Sports San Diego
Topics and Coverage:
—Crafting stories that elevate athletes, teams and sports organizations
—Building strong media relations for impactful coverage
—Using social media to engage fans and grow brand loyalty
—Handling crises in the high-pressure world of sports
—Writing impactful sports stories that resonate with audiences today
—Photographing iconic moments that build a brand/team’s identity
Schedule:
—6:30–7 p.m., doors open
—7–8 p.m., panel and audience Q&A
—8–8:30 p.m., stay and chat some more!
Parking: SDSU metered parking is located in Parking 7, adjacent to the Parma Payne Goodall Alumni Center.
This event is FREE for students.

San Diego Mingle Bells
2024-12-03 17:00 - 20:30 (America/Los_Angeles) | San Diego Zoo Safari Park, 15500 San Pasqual Valley Road, Escondido, CA, 92027, United States
San Diego’s most celebrated networking event is back. Join AMA San Diego, One Club for Creativity, PRSA and IABC at Mingle Bells!

Back by popular demand…it’s time for Mingle Bells! Connect with San Diego’s top marketing, PR, and creative professionals at the can’t-miss networking event of the year.
Celebrate the holiday season with us on Tuesday, December 3, from 5-8:30pm at the San Diego Zoo Safari Park’s stunning Kijamii Overlook. Hosted by American Marketing Association – San Diego (AMA), One Club for Creativity San Diego, Public Relations Society of America – San Diego (PRSA) and the International Association of Business Communicators San Diego (IABC), this unforgettable night offers a unique chance to connect and network with all four chapters while celebrating a year of growth and excellence across our marketing community.
Your Mingle Bells ticket includes entry to the San Diego Zoo Safari Park, complimentary parking voucher,(2) drink tickets and tray-passed appetizers for the evening event so come ready to mix, mingle, and make connections in a wild, unforgettable setting!

Diverse Dialogues Series: National Native American Heritage Month
2024-11-20 16:00 - 17:00 (America/Los_Angeles)
Join us for an inspiring panel discussion featuring distinguished Native American professionals from the communications and media industry.

In honor of National Native American Heritage Month, join us for an inspiring Zoom panel discussion featuring distinguished Native American professionals from the communications and media industry.
The panelists:
1. Randy’L Teton – Public Affairs Specialist, U.S. Forest Service
2. Dr Joely Proudfit – Professor and Chair, American Indian Studies CSUSM & President, Native Media Strategies
3. April Hale – Owner A.Hale PR and President-Elect of New Mexico PRSA
This engaging conversation will celebrate the unique contributions and achievements of Native American leaders and explore the vital role of Native voices in shaping narratives. Discover how Indigenous stories and values are being amplified and learn from the experiences that have elevated Native American perspectives across the industry. This event is a tribute to the resilience, creativity, and leadership of the Native American community in communications—honoring past legacies and inspiring future generations of communicators.
Zoom Info:
https://us02web.zoom.us/j/86156961753?pwd=1doPNRj8KTmHQtOtsNcfJQTyXPSnlc.1

“Meet the Boss”of Local PR Companies Panel Event
2024-10-29 17:30 - 19:00 (America/Los_Angeles) | J. Walcher Communications, 1940 Market Street, San Diego, CA, 92102, United States
Come meet the bosses of local PR companies and learn how they got to the top of their field or launched their own public relations company.

Come meet the bosses of local PR companies and learn how they got to the top of their field or launched their own public relations company. They’ll share tips for growing in your career and what they look for when hiring. You’ll also learn how some of the panelists started their own PR company and why they decided to branch out on their own.
WHEN: Tuesday, October 29 5:30 p.m. – 7 p.m.
WHERE: J. Walcher Communications, 1940 Market Street San Diego, CA 92102

5:30 – 6:00 p.m. Network over wine or beer, sponsored by J. Walcher Communications
6:00 – 7:00 p.m. Panel discussion with time for Q+A from the audience

PANELISTS:

Sandy Young, Vice President, J. Walcher Communications
Carlos Delgado, Senior Media Relations and Public Information Officer, Rady Children’s Hospital
Scott Yoffe, Founder, Scott Yoffe Communications
Sara Wacker, APR , Founder of Bloom Public Relations

2024 Edward L. Bernays Mark of Excellence Awards
2024-10-19 11:00 - 14:00 (America/Los_Angeles) | Recital Hall, 2130 Pan American West Road, San Diego, CA, 92101, United States
PRSA SD/IC’s annual award ceremony recognizing outstanding public relations professionals, campaigns, strategies and tactics.

Join us for our 2024 Edward L. Bernays Mark of Excellence Awards Oct. 19 at 11 a.m. at Recital Hall in Balboa Park.
During the ceremony, we’ll announce this year’s Bronze and Silver, Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and have emanated excellence.
We are changing things up this year and hosting the event on a Saturday. Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy brunch!
Program
11 a.m. – Noon – Registration/Networking
12 – 2 p.m. – Remarks and Award Announcements
Parking
Parking will be free and available.
Awards
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will be offered after the event for those unable to join the celebration. A list of winners will be available on the chapter website following the event.

How Scripps Institution of Oceanography Elevates PR Using Integrated Comms
2024-10-08 17:30 - 19:00 (America/Los_Angeles) | Ted and Jean Scripps Marine Conservation and Technology Facility (MCTF), 8890 Biological Grade, San Diego, CA, 92037, United States
Join PRSA SD/IC for an exclusive event with the 2023 Bernays Award winners for PR Team of the Year—Scripps Institution of Oceanography.

Join PRSA SD/IC for an exclusive event featuring the 2023 Bernays Award winners for PR Team of the Year—Scripps Institution of Oceanography at UC San Diego. Discover how their innovative approach to media relations, social media, and government relations has set new benchmarks in the world of public relations and communications.
This event will delve into key topics such as the power of collaboration in advancing strategic goals, crisis communication and social amplification. From raising awareness on atmospheric river research t to creating viral sensations including the experiment that dyed the ocean pink in Del Mar, learn how Scripps leverages integrated communications to effectively inform the public, media and key stakeholders. Discover how strategic storytelling can also be used to highlight the people behind your organization’s mission fostering recruitment and retention of diverse talent.
This is a must-attend event for PR professionals looking to enhance their understanding of how comprehensive, integrated communications can drive success in public relations.
Date: Tuesday, October 8
Networking begins at 5:30 p.m. and the panel discussion will begin at 6 p.m.
Location: Marine Conservation and Technology Facility
Lecture Hall 210 on the Scripps Campus
Address: 8890 Biological Grade, La Jolla, CA 92037.
Parking: When arriving at 8890 Biological Grade, a parking attendant will disperse a parking permit valid to park in lots P030, P031 and P032 adjacent to the Marine Conservation and Technology Facility, as well as lots P010,P 011, P012, P013 and P014. The Scripps campus map can be referenced here. Please allow extra time for parking.
Presenters:

Hallie Jacobs, Social Media Specialist
Lauren Fimbres Wood, Director of Strategic Communications
Ian Clampett, Director of State and Local Government Relations

Presenter Bios
Hallie Jacobs, Social Media Specialist
For more than a decade, Hallie has worked to tell empowering stories about the dynamic San Diego community. With experience in social media, writing, public relations, content marketing and digital marketing, she has a holistic view of crafting inspiring narratives and successful marketing campaigns. Hallie has worked with leading institutions in San Diego, including San Diego State University, the Rady School of Management at UC San Diego, UC San Diego Health and the San Diego Tourism Authority. She currently serves as the Social Media Specialist for Scripps Institution of Oceanography at UC San Diego where she translates complex science into stories that inspire action.
Lauren Fimbres Wood, Director of Strategic Communications
Lauren Fimbres Wood is the director of strategic communications for UC San Diego’s Scripps Institution of Oceanography, where she oversees the team of communicators leading marketing, communications and outreach efforts for one of the leading earth science research and education institutions in the world. This includes external and internal communications, earned media coverage, digital media marketing, social media, video content creation and high-level event activations at national and international events. In 2023, the team was named PR Team of the Year by the Public Relations Society of America San Diego Chapter. Prior to joining UC San Diego, she led public relations at marketing agencies in Chicago and San Diego, working on global media relations and integrated marketing for brands including Major League Baseball, Converse, Corona/Pacifico, Bank of America Chicago Marathon, Wilson Sporting Goods, The San Diego Museum of Art, Hotel del Coronado and more. She is a proud alumna of UC San Diego.
Ian Clampett, Director of State and Local Government Relations
Ian Clampett is the state and local government relations director for UC San Diego’s Scripps Institution of Oceanography, one of the most important centers for global earth science research and education in the world. As a native San Diegan, Ian grew up surfing at Scripps Pier before going on to receive his B.A. in Political Science from UC San Diego. Ian utilizes his passion and political proficiency to advocate on behalf of Scripps researchers by managing state and local legislative efforts, facilitating extramural funding, engaging elected staff and stakeholders, and supporting research development.
In 2011, Ian began his career with then-Councilmember Kevin L. Faulconer where he advised on community issues and environment, water, and infrastructure policy. During the 2014 mayoral campaign, Ian used his bilingual ability to help Faulconer convey his priorities to Spanish-speaking media outlets and communities. Ian subsequently served on Mayor Faulconer’s binational affairs team and worked to advance the Mayor’s priorities of regional economic development, cross border infrastructure, and environmental protection. He then held the position of Deputy Chief of Staff and Policy Director for Councilmember Chris Cate for nearly five years, overseeing legislative affairs and leading a team of policy advisors. During his tenure, Ian developed a comprehensive homelessness policy platform that helped expand safe parking zones for hundreds of San Diegans seeking access to permanent housing resources and critical social services. Ian lives in Serra Mesa with his wife, three children, and chocolate lab. In his spare time, he coaches Little League, laments about San Diego sports, and surfs every chance he gets.

Fall 2024 APR Bootcamp
2024-09-30 - 2024-10-02
October
Our chapter is offering a FREE, 3-night virtual APR boot camp from Monday, September 30 to Wednesday, October 2 to help you prepare to succeed and earn your Accreditation in Public Relations! Experienced Chapter APRs will walk you through what you need to know to be successful, from a download on the Knowledge, Skills and Abilities (KSAs) to how to prepare your portfolio submission for the Panel Presentation, the point-of-entry for Accreditation candidates.
The Accreditation in PR credential signifies that you are an experienced professional and an ethical leader who adheres to the highest standards in our industry.
Please find details below and email Cheryl Robinson at cprobinson [at] ucsd [dot] edu to RSVP.
Session One: Monday, September 30 @ 4:30 to 7 p.m. PDT
• PR as a management function
• History of PR
• Communication models & theories
Session Two: Tuesday, October 1 @ 4:30 to 7 p.m. PDT
• Research
• Law & ethics
• Crisis comms
• Media relations
Session Three: Wednesday, October 2 @ 4:30 to 7 p.m. PDT
• 4-step planning process
• Exam and Readiness Review prep tips

Higher Education Communicators Networking Mixer
2024-09-25 08:00 - 09:00 (America/Los_Angeles) | Spill the Beans – 525 Camino De La Reina San Diego, CA 92108, 525 Camino De La Reina, San Diego, 92108
Looking for good collaboration and coffee to start your Wednesday morning off right?
Join us on September 25 for our Higher Education Communicators Networking Mixer. A free, informal coffee shop meetup that allows you to connect with friends and colleagues within your industry. Reserve your spot today for a morning of good coffee and conversation.
Free for members and students
Free for non-members

Quality Time with PR Minds 2024 - PR Professionals Volunteer Registration
2024-07-16 16:30 - 19:00 (America/Los_Angeles) | Better Business Bureau Serving the Pacific Southwest – San Diego, 4747 Viewridge Avenue, ##200, San Diego, CA, 92123, United States
Annual give-back event to support Charitable Organizations in the San Diego Region

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges and coming up with tactics that can help these nonprofits succeed. PRSA Members of all levels of experience and backgrounds are welcome.
The event is at 4:30 p.m. on Tuesday, July 16, 2024, at ignite sparked by BBB co-working/event space. The event opens with registration and networking at 4:15 p.m. and the program starts at 5 p.m.
The program will include:
– Dinner and beverages for all guests
– Media and Public Relations Panel Discussion followed by a short Q&A session
– 60 minutes for PR and nonprofit professionals to team up for a PR/Communication consultation
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions from the nonprofits.
Year after year PRSA SD/IC hears from participants that this is their favorite event of the year because they are able to use their expertise to help raise awareness for the great work happening in the SD/IC communities. We also hear that PRSA professionals enjoy brainstorming with other Chapter members who they don’t work with on a daily basis.
Thank you to ignite sparked by BBB and the BBB 4 Good program for making their space available to PRSA.

FAQs
What are my transportation/parking options for getting to and from the event?
There is free, ample parking onsite.
How can I contact the organizer with any questions?
Contact Staci Reidinger at staci.reidinger@gmail.com.
Do I have to bring my printed ticket to the event?
No, you can bring your ticket on a mobile device or just show us an official ID card.

Event Sponsor

About PRSA
Organized in 1947, the Public Relations Society of America is the world’s largest organization for public relations professionals. Its more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional service firms and not-for-profit organizations.
PRSA has 109 chapters throughout the United States grouped into 10 geographical districts. Members can choose to belong to one or more of the Society’s 16 Professional Interest Sections, affording members the opportunity to explore issues and concerns unique to their fields of specialization.
Since it was chartered in 1947, PRSA has provided a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improvement of skills and advancement of knowledge, as well as for the exchange of information and experiences with other public relations professionals.
About BBB4Good
BBB4Good enables purpose-driven businesses to become “BBB4Good Verified” by vetting their social good activities with BBB.
BBB4Good empowers consumers to identify businesses that reflect their values and purpose-driven business to stand out in the marketplace.

Quality Time with PR Minds 2024 - Nonprofit Attendee Registration
2024-07-16 16:30 - 19:00 (America/Los_Angeles) | Better Business Bureau Serving the Pacific Southwest – San Diego, 4747 Viewridge Avenue, ##200, San Diego, CA, 92123, United States
Annual community give-back event to support local Nonprofit Organizations with their Public Relations and Communication capabilities

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges and coming up with tactics that can help these nonprofits succeed. PRSA Members of all levels of experience and backgrounds are welcome.
The event is at 4:30 p.m. on Tuesday, July 16, 2024, at ignite sparked by BBB co-working/event space. The event opens with registration and networking at 4:15 p.m. and the program starts at 5 p.m.
The program will include:
– Dinner and beverages for all guests
– Media and Public Relations Panel Discussion followed by a short Q&A session
– 60 minutes for PR and nonprofit professionals to team up for a PR/Communication consultation
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions from the nonprofits.
Thank you to ignite sparked by BBB and the BBB4Good program for making their space available to PRSA.
Who’s Invited?
Up to two nonprofit employees/staff volunteers from a certified 501c3 nonprofit organization based in the San Diego region.
FAQs
What are my transportation/parking options for getting to and from the event?
There is free, ample parking onsite.
How can I contact the organizer with any questions?
Contact Staci Reidinger at staci.reidinger@gmail.com.
Do I have to bring my printed ticket to the event?
No, you can bring your ticket on a mobile device or just show us an official ID card.

Event Sponsor

About PRSA
Organized in 1947, the Public Relations Society of America is the world’s largest organization for public relations professionals. Its more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional service firms and not-for-profit organizations.
PRSA has 109 chapters throughout the United States grouped into 10 geographical districts. Members can choose to belong to one or more of the Society’s 16 Professional Interest Sections, affording members the opportunity to explore issues and concerns unique to their fields of specialization.
Since it was chartered in 1947, PRSA has provided a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improvement of skills and advancement of knowledge, as well as for the exchange of information and experiences with other public relations professionals.
About BBB4Good
BBB4Good enables purpose-driven businesses to become “BBB4Good Verified” by vetting their social good activities with BBB.
BBB4Good empowers consumers to identify businesses that reflect their values and purpose-driven business to stand out in the marketplace.

Diverse Dialogues Series: Celebrating AANHPI
2024-05-16 12:00 - 13:00 UTC
Let’s celebrate the invaluable contributions of Asian American, Native Hawaiian and Pacific Islander (AANHPI) professionals in the public relations and communication profession! Despite their significant impact, the industry has sometimes overlooked their achievements. As we strive to attract more young people of the AANHPI community into the field, we are shining a light on these extraordinary pioneers who have made invaluable contributions to our industry. Join us for a panel discussion featuring:

Chris Chan, Director of Council Communications in the Office of Council President Sean Elo-Rivero
Carmela Prudencio, Director of Marketing and Communications at Pacific Arts Movement

Together, let’s recognize and celebrate the remarkable achievements of AANHPI professionals in our industry!
Tickets are FREE for members and $20 for non-members.

Diverse Dialogues Series: Celebrating AANHPI
2024-05-16 12:00 - 13:00 (America/Los_Angeles)
Proud to celebrate the contributions of Asian American, Native Hawaiian and Pacific Islander (AANHPI) professionals in public relations.

Let’s celebrate the invaluable contributions of Asian American, Native Hawaiian and Pacific Islander (AANHPI) professionals in the public relations and communication profession! Despite their significant impact, the industry has sometimes overlooked their achievements. As we strive to attract more young people of the AANHPI community into the field, we are shining a light on these extraordinary pioneers who have made invaluable contributions to our industry. Join us for a panel discussion featuring:

Chris Chan, Director of Council Communications in the Office of Council President Sean Elo-Rivero
Carmela Prudencio, Director of Marketing and Communications at Pacific Arts Movement

Together, let’s recognize and celebrate the remarkable achievements of AANHPI professionals in our industry!

Spring 2024 APR Bootcamp
2024-05-13 - 2024-05-15
May
Our chapter is offering a FREE, 3-night virtual APR boot camp from Monday, May 13 to Wednesday, May 15 to help you prepare to succeed and earn your Accreditation in Public Relations! Experienced Chapter APRs will walk you through what you need to know to be successful, from a download on the Knowledge, Skills and Abilities (KSAs) to how to prepare your portfolio submission for the Panel Presentation, the point-of-entry for Accreditation candidates.
The Accreditation in PR credential signifies that you are an experienced professional and an ethical leader who adheres to the highest standards in our industry.
Please find details below and email Cheryl Robinson at cprobinson [at] ucsd [dot] edu to RSVP.
Session One: Monday, May 13 @ 4:30 to 7 p.m. PDT
• PR as a management function
• History of PR
• Communication models & theories
Session Two: Tuesday, May 14 @ 4:30 to 7 p.m. PDT
• Research
• Law & ethics
• Crisis comms
• Media relations
Session Three: Wednesday, May 15 @ 4:30 to 7 p.m. PDT
• 4-step planning process
• Exam and Readiness Review prep tips

Navigating the PR Workplace in 2024
2024-04-25 17:30 - 19:00 (America/Los_Angeles) | J/PR, 2341 Fifth Avenue, San Diego, CA, 92101, United States
Join PRSA San Diego/Imperial Counties for a networking event and panel discussion on how to navigate the public relations workplace in 2024.
In today’s rapidly evolving media landscape, PR professionals face a variety of challenges and opportunities. From leveraging cutting-edge industry tools to mastering media and influencer relations, navigating partnerships, prioritizing mental wellness, and excelling in client communication, this event will equip you with the knowledge and strategies needed to thrive in the PR workplace.
Networking begins at 5:30 p.m. and the panel discussion will begin at 6 p.m.

Panelists:

Staci Reidinger, APR(M) – Executive Director, Cause San Diego and President, Reidinger PR
Jerry McCormick – Senior Public Information Officer, City of San Diego
Michelle Brubaker – Director of Media Relations, UC San Diego Health
Terra Girvin – Account Director at J Public Relations

$10 for non-members
Free for members and students

Volunteer Appreciation Holiday Mixer + Annual Meeting
2023-12-14 08:00 - 10:00 (America/Los_Angeles) | Ponce’s, 4050 Adams Avenue, San Diego, CA, 92116, United States
Come be merry and bright with us as we bring our local PR community together for our annual holiday mixer!

Come be merry and bright with us as we bring our local PR community together for our annual volunteer appreciation holiday mixer! Throw on your favorite (and ugliest) holiday sweater and join us for a little mixing and mingling and a lot of toasting to our wonderful volunteers and board members who helped make 2023 a success for the chapter.
We’ll also be voting on the proposed 2024 leadership slate at the event as a part of our Annual Meeting. If you plan on joining us, please review the slate online prior to the event. We’ll be asking all members to vote on the slate.
We hope you can join us and help us reflect on what a terrific year we’ve had and celebrate what’s to come in 2024.
Questions? Contact Chapter Manager and Board President Blake Nelson, APR at blakenelsonapr@gmail.com.

2023 Bernays Awards Re-Orders
2023-11-08 06:00 - 2023-12-31 23:00 (America/Los_Angeles)
Congrats again to all the Bernays winners! We are now accepting award reorders.

Congrats again to all the Bernays winners! We enjoyed celebrating another year of your amazing and astounding work. If you would like to order duplicate awards for other members of your team or for your clients, the deadline for orders is Dec. 15 at 10 p.m.
Cost for duplicate awards is as follows:

Bronze Awards: $40
Silver Awards: $45
Best in Show: $50

Duplicate awards can be ordered here, and you will need to provide the recognition name to be included on the award.

Award Engraving – Entry title with 60-character limit including spaces (For example: Mojarro Juice Takes Over the World with Green Juice Campaign)
Award Engraving – Entrant name/organization name with 60-character limit including spaces (For example: Williamson PR and Mojarro Juice Co.)

Please send award engraving details to Blake Nelson, APR. Awards will be available for pickup in January.
Please contact Jenny Mehlow or Paulina Sierra if you have questions about ordering duplicate awards.

PR Madness to Wellness: Learn to Support Professional and Personal Health
2023-11-03 12:00 - 13:00 (America/Los_Angeles)
An enlightening and transformative event that will revolutionize the way you approach public relations and your overall well-being.

Join us for an enlightening and transformative event that will revolutionize the way you approach public relations and your overall well-being. “From PR Madness to Wellness” is a unique gathering where the worlds of PR, mindfulness, and self-care converge, featuring three extraordinary speakers who will guide you on a journey to find balance and success in the demanding field of public relations.
In the fast-paced world of public relations, professionals often find themselves navigating high-stress environments, tight deadlines, and constant demand. This event offers an exclusive opportunity to explore the vital connection between PR, personal wellness, and leadership in a holistic way.
Meet Our Distinguished Speakers:
Crosby Noricks – Somatic Practitioner, PR Consultant: Crosby Noricks is a renowned expert in public relations and a somatic practitioner. With years of experience in the PR industry, Crosby understands the pressures PR professionals face on a daily basis. She will shed light on the importance of mindfulness, self-awareness, and self-care practices for enhancing your effectiveness in PR, making it not just about the work but also about your personal well-being.
Loretta Turner – Coach and Well-Being Strategist, Do-Good Leadership: Loretta Turner is a coach and well-being strategist, specializing in helping individuals achieve personal and professional fulfillment. She will share her expertise on how well-being strategies can elevate your leadership skills, boost productivity, and enhance your career in the field of public relations.
Hiram Soto – Sr. Director of Communications, Mixte Communications: Hiram Soto, a senior director of communications at Mixte Communications, has a wealth of experience managing PR in diverse industries. He will provide insights into striking the right balance between the demands of the PR world and your well-being, drawing from his personal experiences in leading successful PR campaigns.
Meet Our Moderator:
Amanda Nelson – PRSA Board Member: Amanda brings a wealth of experience and expertise to the table, making her the perfect guide for our discussion. With a keen strategic vision and a deep understanding of the complex dynamics in today’s world, Amanda has consistently demonstrated her ability to navigate intricate topics with clarity and finesse.
What to Expect:
• Practical strategies to integrate mindfulness, self-care, and well-being into your PR career.
• Networking opportunities to connect with like-minded professionals.
• Q&A sessions for interactive learning and knowledge sharing.
• Tools and resources to help you achieve a healthier work-life balance.
Who Should Attend:
• Public Relations Professionals
• Communication Executives
• Marketers
• PR Students
• Business Leaders
• Anyone looking to enhance their well-being and success in the PR field

2023 Edward L. Bernays Mark of Excellence Awards
2023-10-26 17:00 - 21:00 (America/Los_Angeles) | San Diego State University Alumni Center, 5250 55th Street, San Diego, CA, 92182, United States
PRSA SD/IC’s annual award ceremony recognizing outstanding public relations professionals, campaigns, strategies and tactics.

We hope you can join us for our 2023 Edward L. Bernays Mark of Excellence Awards! All winners will be announced at our in-person Bernays Awards program at San Diego State University.
During the ceremony, we’ll announce this year’s Bronze and Silver, Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and have emanated excellence during a challenging time.
THIS YEAR:

Emcee: NBC 7 San Diego Reporter Audra Stafford
Keynote: Scott Pansky, Co-founder at Allison+Partners, author and San Diego State University alumni
Delicious eats and hosted bar
Complimentary headshots
Parking included

Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night! We will send parking instructions as we get closer to the event.
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person.

Celebrate National PRSA Ethics Month with Local Legends
2023-09-21 12:00 - 13:00 (America/Los_Angeles)
Learn from local PR legends who will share fascinating stories and tips on navigating ethical dilemmas with clients and companies

September is PRSA’s National Ethics Awareness Month! As members of PRSA we are asked to uphold a Code of Ethics that includes 6 key PRSA Values like honesty, loyalty, advocacy and independence. We also adhere to 6 provisions of conduct that include the free flow and disclosure of information, safeguarding confidences, conflicts of interest and competition.
In this hour-long presentation, three of our own PRSA Legends will share personal stories of how they dealt with real-world situations with clients and companies through the years. They’ll share what they learned and the impact their reactions to unethical scenarios had on their businesses. We’ll also discuss the impact of Artificial Intelligence on our profession.
P﻿anelists:
Tom Gable, APR, PRSA Fellow, who recently retired from Nuffer, Smith, Tucker
Indra Gardiner, Co-Founder of 60above Agency
Beth Walsh, Co-Founder of ClearPoint Agency.

PR Pros Give Back: Quality Time with PR Minds 2023
2023-09-13 16:45 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Quality Time with PR Minds Volunteer Registration: Giving Back to San Diego’s Nonprofit Community

The San Diego/Imperial County chapter of PRSA is hosting our annual Quality Time with PR Minds event at 4:45 p.m. on Wednesday, September 13 at the Better Business Bureau Ignite Center.
This event gives PR/communications professionals an opportunity to volunteer their time and talents to help San Diego-area nonprofits reach their communications goals or tackle strategic challenges. PRSA members at all levels of experience and backgrounds are welcome. Whether you have just a few years of experience or are a seasoned professional, nonprofits can benefit from your bright ideas and experience.
Year after year, PRSA SD/IC hears from participants that this is their favorite event of the year because they’re able to use their expertise to help raise awareness for the great work happening in the San Diego nonprofit community. We also hear that PRSA professionals enjoy brainstorming with other members they don’t get to work with work with on a day-to-day basis.
Register today and stay tuned for more information about the nonprofit organizations participating in this year’s event.
Full program:
4:45 p.m. – 5:15 p.m. — Check-in, Networking and Dinner
5:15 p.m. — Welcome Comments and Introductions by Chapter President
5:30 – 7 p.m. — Small Group Sessions with Pros and Nonprofits
Note: Dinner will be provided.
Your role:
1. Identify the type of nonprofit you would most enjoy speaking to based on your background, expertise and interests.
2. Be willing to take some time in advance of the event to assess the nonprofit’s materials, URL, past work, etc. based on what the nonprofit offers
3. Come prepared to share advice, tips and make recommendations over a 90 minute session with the organization based on what the nonprofit requested.
You will be giving feedback and consultation on (Note you don’t have to be an expert on all of the below):

Media Relations advice to increase coverage of your organization
Donor Relations advice to increase donations and strengthen relationships
Event Planning to increase attendance and overall success of your events
Big Picture / Strategic Planning and Communications Assessment to ensure you are communicating effectively through web design, collateral and campaigns
Internal/Volunteer Relations to improve employee/volunteer retention
Crisis Communications to better prepare for any potential disaster.

Address: 4747 Viewridge Ave. #200, San Diego CA 92123
Thank you to our sponsors Alternative Strategies and particularly the Better Business Bureau for making this great new space available to PRSA.
If you have any questions or require further assistance, please don’t hesitate to reach out to us at arturo.jgs@gmail.com.
This is a wonderful and rewarding way to personally give back to those in need by sharing your time and talents. Many of our volunteers share that it’s one of their favorite events that we do as a Chapter. We really need your support!
Note: Our goal is to recruit 40 Chapter members so that each nonprofit benefits from the feedback of two pros, which also makes the conversations and brainstorming more lively.

Quality Time with PR Minds 2023
2023-09-13 16:45 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Nonprofit sign-up for two hours of free, senior-level communications, public relations, and outreach consulting. Only 20 spots available.

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. Note: The $50 is a reservation hold.
This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges, and brainstorming tactics to support nonprofit success.
IMPORTANT: We will email a questionnaire before our session together. It will help the PR pros identify your needs and better prepare to help you.
The event is at 4:45 p.m. on Wednesday, September 13, at the Better Business Bureau Ignite Center.
4:45 p.m. – 5:15 p.m. — Check-in, Networking and Dinner
5:15 p.m. — Welcome Comments and Introductions by Chapter President
5:30 – 7 p.m. — Small Group Sessions with Pros and Nonprofits
Address: 4747 Viewridge Ave. #200, San Diego CA 92123
The program will center on a 1.5 hour working session for PR and nonprofit professionals to team up to tackle the top organizational challenges that can be solved with effective communications and outreach.
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions.
To ensure the engagement of committed participants, we have implemented a $50 reservation hold requirement. Rest assured, this charge will only be processed if a registered participant fails to attend the event or cancels within 48 hours of the program. For those who show up or cancel with ample notice, the reservation hold will be released promptly with no charges incurred. We believe this approach will encourage a dedicated audience that values the opportunity to learn, share, and grow together, without causing any confusion about additional charges.
Thank you to our sponsors Alternative Strategies and the Better Business Bureau for making this great new space available to PRSA. Free parking is plentiful at the location.
If you have any questions or require further assistance, please don’t hesitate to reach out to us at Julie Smith-Taylor, APR 760-213-5686, juliesmithtaylor@gmail.com.
Notes: This is the nonprofit sign-up. Please only three nonprofit professionals per organization.

PRSA SD/IC: Diverse Dialogue Series
2023-08-22 17:00 - 19:00 (America/Los_Angeles) | Diversionary Theatre, 4545 Park Boulevard #101, San Diego, CA, 92116, United States
PRSA San Diego/Imperial Counties Chapter is pleased to host our second Diversity + Inclusion event of the year.

ABOUT THIS EVENT:
PRSA San Diego/Imperial Counties Chapter is pleased to host our second Diversity + Inclusion event of the year as part of our Diverse Dialogue Series.
June is recognized as Pride month federally and in the State of California. July is the month San Diego celebrates Pride. So what happens the rest of the year? How can you be an ally to the LGBTQ+ community 365 days a year?
We invite you to attend a mixer at the historic Diversionary Theatre, the nation’s third oldest LGBTQ theater. We will gather in the Clark Cabaret for cocktail hour from 5pm to 6pm, then hear from our panelists of allies and members of the LGBTQ community from 6pm to 7pm. This event is sponsored by our panelists, Scatena Daniels and Intesa Communications.
This series is designed for an enlightening and uplighting evening of diverse voices and professionals in the field of Communications, Public Relations, and Marketing. The goal of the series is for members of our community to meet and hear from professionals that have lived experience in navigating their careers while being a person of color, gender diverse, expression, or ability.
PANELISTS:
• Margie Newman Tsay, Founding Partner, Managing Director Intesa Communications
• Denise Scatena, Founding Partner Scatena Daniels Communications
• Connor Maddocks, Civil Rights Advocate for the San Diego Transgender community
• Diego Sanchez, Chapter Leader of Gay for Good San Diego, a National, All LGBTQ volunteer organization
AGENDA:
• 5-6 p.m. – Pre-event networking featuring a signature PRSA cocktail
• 6-7 p.m. – Diverse Dialogue discussions with panelists plus Q+A portion
PARKING:
Street parking is available.

A big thank you to our event sponsors. We appreciate your support.

Panel: Different PR Sectors + How to Find the Right Fit for You
2023-07-20 17:30 - 19:00 (America/Los_Angeles) | University of San Diego: Knauss School of Business Room 320, 5998 Alcala Park, San Diego, CA, 92110, United States
What’s it like working in different areas of PR? Experts from popular local sectors share an inside look at their day-to-day roles.

ABOUT THIS EVENT:
From lifestyle to higher education, what is it like working in different areas of PR? Hear from a panel of PR experts to get a look at their day-to-day roles and how to find a PR job that matches your interests.
AGENDA
5:30 – 6 p.m. – Networking
6 – 7 p.m. – Panel discussion
PANELISTS
Russell Yost, Associate Vice President for University Marketing and Communications at the University of San Diego
Katherine Randall, Founder of Katalyst PR
Paul Garcia, Director of Communications, San Diego Tourism Authority
PARKING
Guests can enter at the West entrance on Marion Way and can park in the West Lot. Or, parking can be found up the hill on Marian Way along the side of the road. Parking is $2.50/hour until 7 p.m.
Enter your license information into the parking payment kiosk found in the parking lot or using the parking app.
A complimentary shuttle will take guests to the top of the hill at the entrance of the Knauss School of Business. If you have any issues finding the space or parking, please call Elena Gomez from the PRSA Professional Development team at 760-415-6589
EVENT SPONSOR
This chapter event is sponsored by the University of San Diego’s Media Relations Team.

PRSA SD/IC: Diverse Dialogue Series
2023-06-01 18:00 - 19:30 (America/Los_Angeles) | J/PR, 2341 Fifth Avenue, San Diego, CA, 92101, United States
PRSA San Diego/Imperial Counties Chapter is pleased to host our first Diversity + Inclusion event of the year.

ABOUT THIS EVENT:
PRSA San Diego/Imperial Counties Chapter is pleased to kick off our first Diversity + Inclusion event of the year with the Diverse Dialogue Series. Join our panelists for an enlightening and uplighting evening of diverse voices and professionals in the field of Communications, Public Relations, and Marketing. The goal of the series is for members of our community to meet and hear from professionals that have lived experience in navigating their careers while being a person of color, gender diverse, expression, or ability.
PANELISTS:
● Sandy Young, Vice President, J. Walcher Communications
● Charlene Siliezar, Professional Photographer and Creative Director, Studio Luniste
● Jerralyn Davis, Senior Account Executive, Global Social and Economic Impact, BerlinRosen
AGENDA:
● 6 p.m. – Pre-event networking with light bites and drinks
● 6:15 p.m. – Diverse Dialogue discussions with panelists plus Q+A portion
● 7:15 p.m. – Connect with fellow professionals
PARKING:There should be ample street parking surrounding our building and by Balboa Park. If not, there are a couple of paid lots nearby. When you arrive at the J/PR office, please ring the bell and we will greet you.

Why Crisis Communications is Vital for Reputations: A Panel Discussion
2023-03-21 12:00 - 13:00 (America/Los_Angeles)
When things go south, crisis comms pros have to be on top of their game to minimize reputational fallout. Experts share tips and stories.

Join us for a lunch and learn panel discussion moderated by Barb Moreno, Caltrans Public Affairs Director, and featuring San Diego International Airport Director of Communications Jonathan Heller, agency crisis comms pros Intesa Founding Partner Margie Newman, and Melissa Cameron, SVP & Partner at Southwest Strategies, as they share real world – and recent – examples of crisis communications in action.
From holiday air travel issues that left thousands stranded, to the human rights implications of discriminatory laws targeting the LGBTQ+ community, this panel has seen and led successful communications efforts through a wide range of issues. They’ll share their stories, best practices (sneak peek: stay calm and have a plan), along with tips you can use to help minimize the potential for reputational fallout when things go south.
