Building Better Leaders of Equity, Diversity & Inclusion
2021-05-20 18:00 - 19:00 (America/Los_Angeles)
PRSA SD/IC is hosting this online conversation to share findings from our EDI listening report.

In this webinar, you will get:

A transparent, honest presentation of PRSA SD/IC’s work toward building better leaders as it pertains to equity, inclusion and diversity (EDI)
An example of a structured three-year plan to achieve measurable outcomes as it pertains to EDI
Context brought in by BIPOC industry leaders where they will speak on additional ways the industry as a whole can grow
An example of an EDI process that can be applied in your organization

About:
The San Diego/Imperial Counties Chapter of PRSA is committed to leading a more diverse and inclusive organization.
Recent efforts have been put forth to become a more inclusive organization, which include reinstating a dedicated Diversity and Inclusion Committee. Between March and July 2020, D&I Committee Chair Jamie Hampton conducted listening sessions with our board. The goals in doing so were to create a baseline on how well-versed the current board is on EDI and gather observations based on ideas or perspectives commonly shared across the board.
Jamie built a report to highlight through-lines and make recommendations to help our Chapter be more representative of the communities we serve, and help each of us reflect on how we can become better leaders as it pertains to EDI.
During this event, we will share the results from the board assessment, which will include the following:

Key takeaways
Challenges and opportunities
Next steps

PRSA SD/IC is hosting this online conversation to share these findings with other communications professionals in our field, and also to ensure accountability by making the report public.
Panelists will include:

Keith Bryant, San Diego journalist and meteorologist currently working as a news producer at NBC7 and president of the San Diego Association of Black Journalists
Jamie Hampton, PRSA SD/IC D&I chair and CEO of Mixte Communications and Tracks Public Relations
Angel Mason Broadus, president and founder of Puzzle Pieces Marketing
Kristine Mason Broadus, vice president of Puzzle Pieces Marketing

Jamie will present the report’s findings while Keith, Angel and Kristine will share insight on areas of improvement within the local PR industry.
We invite you to join us for this important discussion in transparency and accountability.
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

RECORDING: Building Better Leaders of Equity, Diversity & Inclusion
2021-05-26 17:30 - 2021-06-10 23:30
ICYMI: Purchase a recording of PRSA SD/IC ‘s event Building Better Leaders

In this webinar, you will get:

A transparent, honest presentation of PRSA SD/IC’s work toward building better leaders as it pertains to equity, inclusion and diversity (EDI)
An example of a structured three-year plan to achieve measurable outcomes as it pertains to EDI
Context brought in by BIPOC industry leaders where they will speak on additional ways the industry as a whole can grow
An example of an EDI process that can be applied in your organization

About:
The San Diego/Imperial Counties Chapter of PRSA is committed to leading a more diverse and inclusive organization.
Recent efforts have been put forth to become a more inclusive organization, which include reinstating a dedicated Diversity and Inclusion Committee. Between March and July 2020, D&I Committee Chair Jamie Hampton conducted listening sessions with our board. The goals in doing so were to create a baseline on how well-versed the current board is on EDI and gather observations based on ideas or perspectives commonly shared across the board.
Jamie built a report to highlight through-lines and make recommendations to help our Chapter be more representative of the communities we serve, and help each of us reflect on how we can become better leaders as it pertains to EDI.
During this event, we will share the results from the board assessment, which will include the following:

Key takeaways
Challenges and opportunities
Next steps

PRSA SD/IC is hosting this online conversation to share these findings with other communications professionals in our field, and also to ensure accountability by making the report public.
Panelists will include:

Keith Bryant, San Diego journalist and meteorologist currently working as a news producer at NBC7 and president of the San Diego Association of Black Journalists
Jamie Hampton, PRSA SD/IC D&I chair and CEO of Mixte Communications and Tracks Public Relations
Angel Mason Broadus, president and founder of Puzzle Pieces Marketing
Kristine Mason Broadus, vice president of Puzzle Pieces Marketing

Jamie will present the report’s findings while Keith, Angel and Kristine will share insight on areas of improvement within the local PR industry.
We invite you to watch this important discussion in transparency and accountability.
If you are not able to purchase online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

Lunch and Learn: Communicating with Pride
2021-07-09 12:00 - 13:00
Join PRSA SD/IC’s online conversation with members of the LGBTQ Community to discuss what makes inclusive messaging and work environments.

We’ve all seen the logos changing and the messages of, “Happy Pride,” but how can we ensure as PR, Communications and Marketing pros that we are walking the walk. July is Pride Month in San Diego. It comes on the heels of June which is celebrated as LGBTQ Month in California and in the U.S.
What happens in the months after Pride?
PRSA San Diego /Imperial Counties Chapter is taking this opportunity to host a discussion with members of the LGBTQ Community about how to be a supportive ally, introduce you to communications professionals who are also out and proud, and discuss how we can improve our communications messages to be inclusive.
In this webinar, you will hear:

What does it mean to be an ally
Why are pronouns so important
How can you ensure your campaigns are inclusive
Is your office a positive environment for LGBTQ employees

This lunch and learn event is one you don’t want to miss.
Our panel features:
Dr. Vincent “Vinnie” Pompei
He/Him | Director, Youth Well-Being Project, Human Rights Campaign
Dr. Vincent “Vinnie” Pompei is the Director of the Youth Well-Being Program encompassing the annual Time to THRIVE conference, Project THRIVE, the Youth Ambassador Initiative, and a portfolio of training and educational resources to help youth-serving professionals promote the overall well-being of LGBTQ youth. Before joining HRC, Vincent was the Project Director for the Center for Excellence in School Counseling and Leadership at San Diego State University and spent over ten years as a classroom teacher and school counselor. He also served as President for the California Association of School Counselors, was on the LGBTQ Issues Advisory Committee for the California Teachers Association, and was a National Cadre Trainer for the National Education Association.
Jerry McCormick
He/Him | Senior Public Information Officer, City of San Diego
Jerry McCormick is a Senior Public Information Officer with the City of San Diego. He is the founder of the San Diego Association of Black Journalists (now celebrating its 21st year) and a current board member of the Society of Professional Journalists. McCormick has worked locally at The San Diego Union-Tribune, NBC 7 San Diego (where he won an Emmy for his work on the Boston Bombing tragedy) and Fox 5 San Diego. He also teaches broadcast at San Diego State University and print journalism at Southwestern College in Chula Vista. In addition, he is an active member of the National Association of Black Journalists.
Ari Lopez
They/Them | Operations & Special Projects Coordinator at Mixte Communications
Before joining Mixte, Ari (they/them) volunteered for a handful of CBOs and NPOs in the San Diego region. They have worked for two different San Diego government agencies: SANDAG and the County of San Dego’s Environmental Health Department. They also briefly worked for a philanthropy-servicing organization where they had the opportunity to support local, small and minority-owned businesses that have been impacted by the global pandemic, helping local business owners secure grants provided by the CARES Act.
Born and raised on Kumeyaay land (San Diego region), Ari is a Latinx, first-generation college graduate and a queer person of color who has naturally gravitated towards social justice issues and campaigns. Ari holds a BA in Socio-Cultural Anthropology and Urban Studies & Planning from UC San Diego. They value accountability, collaboration, equity, and sustainability.
Moderated by Barbara Cosio Moreno, PRSA Board Member, Communications Professional, & Proud member of the LGBTQ community
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.

2021 Bernays Awards: Info Session
2021-08-31 18:00 - 19:00
PRSA SD/IC is hosting an information session where all your questions will be answered by previous winners

In this webinar, you will get:

Tips from previous winners to complete your entry
Answers to all your questions about the awards
Insight to the awards’ value in your career coming from senior communications pros

For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

Trending: Fun Social Media Tactics to Build Positive Brand Sentiment
2021-09-24 12:00 - 13:00
Fun and unexpected social media tactics that help build positive brand sentiment

About the panel
Through this webinar, our attendees will get:

An understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)
Examples of tactics to maintain your social media community engaged
Tips for how your brand can adopt an in-platform voice (ready to make a meme?)
Resources (newsletters and social media influencers) to stay updated on social platforms and trending content
Thoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities, too)
More tactics (!) for collaborating with content producers and copywriters

About PRSA SD/IC
PRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels, and practice areas including corporate, agency, government, nonprofit and education.
Panelists

Janine Davis, Manager, Brand Social, XX Artists
Angela Elo-Rivera, Media Communications Specialist, UC San Diego AntiViral Research Center
Ramel Wallace, Senior Community Manager, BAM
Adriana Heldiz, Multimedia Producer, Voice of San Diego

If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

Think Smart & Stay Cool: The Power of Civil Discourse
2021-09-29 12:00 - 13:00
Join PRSA SD/IC’s online roundtable on the Power of Civil Discourse and How it Enhances Our Profession

Communicating with Civility Is Fundamental to Our Profession
The last decade has seen a rapid decline in the public’s willingness to speak and to treat each other with civility. Some will blame a contentious political environment, the popularity of social media and the anonymity it affords, or the ongoing degradation of decency and compassionate thinking.
As public relations professionals, we should always champion the idea that effective communications is based on civility, compassion, and respect for all.
In honor of National Ethics Month, our chapter is focusing on the the importance of civility and how we can hone our skills to become stronger, more sensitive and more powerful communicators. We want to help you strengthen your skill set so you can not only enhance our profession by your actions, but become highly respected leaders in public relations who adhere to our established Code of Ethics and value civil discourse in all that we do.
In this webinar, you will hear:

Why civility has become part of PRSA’s strategic plan
Skills that can make you a more effective communicator
How to disagree productively
Questions to ask a prospective client or boss in order to rate their ethical standards before you say “yes”
An 8-Point Checklist on how to maintain civility and communicate effectively in difficult or polarizing situations
Examples of successful campaigns where civil discourse made all the difference

We’ll also leave plenty of time for questions and further discussion.
This lunch and learn event is one you don’t want to miss!
Our roundtable panel features:
Anthony D’Angelo, APR, PRSA Fellow – 2018 National PRSA Chair and Public Relations Professor and Director of the Executive Master’s Program in Communications Management at Syracuse University in upstate New York
Sandy Young, Vice President, J. Walcher Communications, an award-winning agency in San Diego. Young is a former board member of our PRSA Chapter
Karen Swim, APR, Founder & CEO of Words for Hire, a full-service public relations and marketing agency in Shelby Township, MI near Detroit. Swim also serves on the National PRSA Ethics Committee.
Mark McClennan, APR PRSA Fellow – 2016 National PRSA Chair and the founder of “EthicalVoices.com” a weekly vlog featuring respected communications professionals across the country. McClennan also works for a PR agency in Boston, MA.
Moderated by Julie Smith-Taylor, APR, PRSA Board Member, Ethics Committee Chair and Founder/Owner of Taylor PR Strategies
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Julie Smith-Taylor at juliesmithtaylor@gmail.com.

The Scoop on the Shell: The PR Behind Launching a Landmark
2021-10-08 12:00 - 13:00
Join PRSA SD/IC as we discuss what it was like to create the PR and Media Relations campaign for the launch of the Rady Shell at Jacobs Park

San Diego’s newest arts and culture venue is an instant landmark.
The brand new Rady Shell at Jacobs Park, the new permenent home for the San Diego Symphony, has captured regional, state, national and international attention.
The lauch of this venue – which also happens to be a public park when not in use – is a perfect lesson for PR, Communications, and Marketing Pros, as well as students studying our craft.
In this webinar, you will hear from:
The team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign, media relations outreach, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic.
This is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world, as well as the media.
PRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar.

With purchase of your ticket to the event, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!).
Our panel features:
Carrie Jones, Chief Communications Officer at Raindrop

As Chief Communications Officer at Raindrop, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients, while overseeing the agency’s PR, influencer and social media departments. Carrie is an award-wining media strategist, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality, tourism, art/non-profit, consumer packaged goods and fitness, Carrie understands the importance of brand authenticity with consumers, and how critical it is as a brand to manage its reputation and narrative.
Carrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.
Kelsey Buller, Public Relations Supervisor

Kelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop, Kelsey helps manage publicity and influencer management across print, digital, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise), arts/hospitality/tourism (San Diego Symphony, Del Mar Thoroughbred Club), and CPG (Cleo+Coco, Omigo, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic, she led PR efforts for the hospital’s third face transplant. With a background in journalism, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co, Organic Spa Magazine, Sophisticate’s Hairstyle Guide, Sophisticate’s Black Hair and American Cheerleader Magazine.
Moderated by Barbara Cosio Moreno, PRSA Board Member, Professional Development Committee
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.

RECORDING: Think Smart & Stay Cool: The Power of Civil Discourse
2021-11-05 17:00 - 18:00
Recording of PRSA SD/IC’s online roundtable on the Power of Civil Discourse and How it Enhances Our Profession

Communicating with Civility Is Fundamental to Our Profession
The last decade has seen a rapid decline in the public’s willingness to speak and to treat each other with civility. Some will blame a contentious political environment, the popularity of social media and the anonymity it affords, or the ongoing degradation of decency and compassionate thinking.
As public relations professionals, we should always champion the idea that effective communications is based on civility, compassion, and respect for all.
In honor of National Ethics Month, our chapter is focusing on the the importance of civility and how we can hone our skills to become stronger, more sensitive and more powerful communicators. We want to help you strengthen your skill set so you can not only enhance our profession by your actions, but become highly respected leaders in public relations who adhere to our established Code of Ethics and value civil discourse in all that we do.
In this webinar, you will hear:

Why civility has become part of PRSA’s strategic plan
Skills that can make you a more effective communicator
How to disagree productively
Questions to ask a prospective client or boss in order to rate their ethical standards before you say “yes”
An 8-Point Checklist on how to maintain civility and communicate effectively in difficult or polarizing situations
Examples of successful campaigns where civil discourse made all the difference

We’ll also leave plenty of time for questions and further discussion.
This lunch and learn event is one you don’t want to miss!
Our roundtable panel features:
Anthony D’Angelo, APR, PRSA Fellow – 2018 National PRSA Chair and Public Relations Professor and Director of the Executive Master’s Program in Communications Management at Syracuse University in upstate New York
Sandy Young, Vice President, J. Walcher Communications, an award-winning agency in San Diego. Young is a former board member of our PRSA Chapter
Karen Swim, APR, Founder & CEO of Words for Hire, a full-service public relations and marketing agency in Shelby Township, MI near Detroit. Swim also serves on the National PRSA Ethics Committee.
Mark McClennan, APR PRSA Fellow – 2016 National PRSA Chair and the founder of “EthicalVoices.com” a weekly vlog featuring respected communications professionals across the country. McClennan also works for a PR agency in Boston, MA.
Moderated by Julie Smith-Taylor, APR, PRSA Board Member, Ethics Committee Chair and Founder/Owner of Taylor PR Strategies
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Julie Smith-Taylor at juliesmithtaylor@gmail.com.

Recording: Trending: Fun Social Media Tactics for Positive Brand Sentiment
2021-11-05 17:00 - 18:00
Recording of our recent event, Trending: Fun Social Media Tactics for Positive Brand Sentiment.

About the panel
Through this webinar, our attendees will get:

An understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)
Examples of tactics to maintain your social media community engaged
Tips for how your brand can adopt an in-platform voice (ready to make a meme?)
Resources (newsletters and social media influencers) to stay updated on social platforms and trending content
Thoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities, too)
More tactics (!) for collaborating with content producers and copywriters

About PRSA SD/IC
PRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels, and practice areas including corporate, agency, government, nonprofit and education.
Panelists

Janine Davis, Manager, Brand Social, XX Artists
Angela Elo-Rivera, Media Communications Specialist, UC San Diego AntiViral Research Center
Ramel Wallace, Senior Community Manager, BAM
Adriana Heldiz, Multimedia Producer, Voice of San Diego

If you are not able to purchase online via credit card, send an email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

RECORDING: The Scoop on the Shell: The PR Behind Launching a Landmark
2021-11-12 17:00 - 18:00
RECORDING of PRSA SD/IC ‘s discussion of what it was like to create the PR launch of the Rady Shell at Jacobs Park

San Diego’s newest arts and culture venue is an instant landmark.
The brand new Rady Shell at Jacobs Park, the new permenent home for the San Diego Symphony, has captured regional, state, national and international attention.
The lauch of this venue – which also happens to be a public park when not in use – is a perfect lesson for PR, Communications, and Marketing Pros, as well as students studying our craft.
In this webinar, you will hear from:
The team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign, media relations outreach, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic.
This is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world, as well as the media.
PRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar.

With purchase of your ticket to the event, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!).
Our panel features:
Carrie Jones, Chief Communications Officer at Raindrop

As Chief Communications Officer at Raindrop, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients, while overseeing the agency’s PR, influencer and social media departments. Carrie is an award-wining media strategist, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality, tourism, art/non-profit, consumer packaged goods and fitness, Carrie understands the importance of brand authenticity with consumers, and how critical it is as a brand to manage its reputation and narrative.
Carrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.
Kelsey Buller, Public Relations Supervisor

Kelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop, Kelsey helps manage publicity and influencer management across print, digital, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise), arts/hospitality/tourism (San Diego Symphony, Del Mar Thoroughbred Club), and CPG (Cleo+Coco, Omigo, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic, she led PR efforts for the hospital’s third face transplant. With a background in journalism, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co, Organic Spa Magazine, Sophisticate’s Hairstyle Guide, Sophisticate’s Black Hair and American Cheerleader Magazine.
Moderated by Barbara Cosio Moreno, PRSA Board Member, Professional Development Committee
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.

2021 Edward L. Bernays Mark of Excellence Awards: Bolder, Brighter, Better
2021-11-18 16:00 - 18:00 | San Diego Natural History Museum, 1788 El Prado, San Diego, CA, 92101, United States
We are celebrating our first hybrid 2021 Edward L. Bernays Mark of Excellence Awards!

Bronze and Silver Award winners will be revealed virtually again this year, however we are excited to announce tickets are on sale for our in-person Bernays Awards Mixer on the rooftop of the San Diego Natural History Museum! During a short ceremony, we’ll announce this year’s Bronze and Silver Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and emerged from a challenging year – bolder, brighter, better.
We’ll also hold our 2021 annual chapter meeting, where we’ll recognize our volunteers and elect our 2022 Board of Directors. Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night!
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person.
VIRTUAL AWARDS ANNOUNCEMENT
When: Thursday, Nov. 18 from 9 a.m. to 4 p.m.
Where: PRSASanDiego Twitter Feed
Free to all!
BERNAYS AWARDS MIXER
When: Thursday, Nov. 18
4 p.m. – 6 p.m.
Where: San Diego Natural History Museum (Rooftop)
1788 El Prado, San Diego, CA 92101
EVENT DETAILS
Cocktail Hour & Networking – 4 – 4:30 p.m.
• Light bites.
• Each guest will receive two complimentary drinks during cocktail hour.
• Additional alcoholic and non-alcoholic beverages will be available for purchase.
Annual Chapter Meeting – 4:30-5 p.m.
• Participate in our annual chapter meeting where we will recognize our wonderful members and volunteers, and elect our 2022 Board of Directors.
• To show our appreciation, members and volunteers will receive a complimentary special gift.
Awards Ceremony – 5-6 p.m.
• In a limited ceremony, Special Award and Best of Show winners will be honored and receive will receive their awards from the ceremony host.
• Networking and celebration to follow.
Out of an abundance of caution, this year’s event attendance will be limited to 100 attendees, so we encourage you to purchase tickets as soon as possible. With our capped attendance, we will initially offer a maximum of five tickets per organization to ensure we have space for all of this year’s winners.
PURCHASE YOUR TICKETS
Individual tickets and sponsorships that offer elevated company exposure through website/social promotion, are available now:
• Individual PRSA San Diego/Imperial Counties Chapter Members: $50
• Individual non-PRSA SD/IC Practitioners: $60
• Individual PRSSA/Students: $30
COVID-19: PRSA SD/IC’s Bernays 2021 event will be held in accordance with county guidelines. We will be closely monitoring health guidelines as they evolve and will be requiring all attendees to complete a standard COVID-19 waiver digitally ahead of the event.
Should the event be cancelled in accordance, tickets will be refunded.
For questions regarding Bernays tickets or Eventbrite, please contact Emily Roethle at eroethle@crowepr.com.

BERNAYS AWARDS SPONSORS AND SPONSORSHIP OPPORTUNITIES
To learn about opportunities to sponsor the online and/or in-person event, contact April Tellez Green at aprilatellez@gmail.com.
Sponsor Recognition
Thank you to our 2021 Bernays Awards Sponsors!
Graphics & Design

Video Sponsor

Drinks Sponsor

Meet the Media: Get Pitch Tips and Feedback from Leading Local Journalists
2021-12-02 12:00 - 13:00
Want to send fewer pitches but land more coverage? Join our panel of journalists to find out what they are looking for today!

Join us Dec. 2 to connect with some of the best journalists in the region and get their insights on how to increase the success of your media relations and outreach programs. Our media panelists will provide tips for scoring coverage and provide feedback on your current story ideas.
At this webinar, you will hear from:
Associated Press reporter Julie Watson. Watson is a San Diego-based reporter covering California, U.S.-Mexico border and military affairs.
San Diego Union-Tribune biotech reporter Jonathan Wosen. A native San Diegan, Wosen covers the regional biotech industry as well as the San Diego Zoo.
The Filipino Press publisher Susan Delos Santos. Delos Santos and her publication are focused on empowering the growing Filipino community in the region with news and information.
KPBS news editor Gina Diamante. An Emmy-award winning journalist, Diamante joined KPBS in 2011 to launch the KPBS Evening Edition. Diamante has also been a writer, reporter, anchor, producer and news director at stations across California.

Moderated by Kim Coutts, PRSA Board Member, Professional Development Committee
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Kim Coutts at kim@civilian.com

RECORDING: Meet the Media: Get Pitch Tips from Leading Local Journalists
2022-01-14 17:00 - 18:00
Want to send fewer pitches but land more coverage? Join our panel of journalists to find out what they are looking for today!

RECORDING: Connect with some of the best journalists in the region and get their insights on how to increase the success of your media relations and outreach programs. Our media panelists will provide tips for scoring coverage and provide feedback on your current story ideas.
At this webinar, you will hear from:
Associated Press reporter Julie Watson. Watson is a San Diego-based reporter covering California, U.S.-Mexico border and military affairs.
San Diego Union-Tribune biotech reporter Jonathan Wosen. A native San Diegan, Wosen covers the regional biotech industry as well as the San Diego Zoo.
The Filipino Press publisher Susan Delos Santos. Delos Santos and her publication are focused on empowering the growing Filipino community in the region with news and information.
KPBS news editor Gina Diamante. An Emmy-award winning journalist, Diamante joined KPBS in 2011 to launch the KPBS Evening Edition. Diamante has also been a writer, reporter, anchor, producer and news director at stations across California.

Moderated by Kim Coutts, PRSA Board Member, Professional Development Committee
For questions, not reservations, contact Kim Coutts at kim@civilian.com

2021 Bernays Awards Re-order
2022-01-28 20:00 - 23:59
Congratulations to all the 2021 Bernays winners! If you would like to order duplicate awards, the deadline is Friday, January 28, 2022.

Congratulations again to all the 2021 Bernays winners! We enjoyed celebrating another year of your impressive work. If you would like to order duplicate awards for other members of your team or for your clients, the deadline for orders is Friday, January 28, 2022.

Cost for duplicate awards is as follows:

• Bronze Award of Merit: $96 PRSA member/$100 non-member

• Bronze Award of Excellence: $98 PRSA member/$102 non-member

• Silver Award of Merit: $96 PRSA member/$100 non-member

• Silver Award of Excellence: $98 PRSA member/$102 non-member

• Best of the Show Award: $120 PRSA members/$125 non-members

• Special Award: $120 PRSA members/$125 non-members

Duplicate awards can be ordered here, and you will need to provide the recognition name to be engraved on the award.

Awards will be shipped directly to you. Please provide your shipping address. Contact Giovanna Castro at fdlaw01@gmail.com if you have questions about ordering duplicate awards.

The Future of PR
2022-03-04 12:00 - 13:00
Hear from the newest voices and minds in public relations: Students, interns, apprentices and new pros!

Through this webinar, our attendees will get:

Trends and tactics currently being used by this new generation of PR professionals
Predictions on which new tactics will be key and which are likely to fade
A chance to listen to our workforce’s next leaders to note what they need from us to thrive and what they expect from the field
An opportunity to ask YOUR questions!

Panelists include (more about each below):

Mariah Hugo (New pro – Katz & Associates)
Abril Sosa-Pineda (Student – San Diego State)
Karissa Duran (New pro – Mixte Communications)
More panelists to come

For questions, not reservations, please contact Arturo Garcia at garcia@mopa.org.

Panelist bios:

Mariah Hugo builds relationships. She helps her clients reach their local and regional communities as a Junior Account Executive at Katz & Associates. Mariah graduated from San Diego State University and is a proud San Diego native.

Abril Sosa-Pineda is a public relations specialist who enjoys building connections, telling compelling stories and rolling with the punches. She is expected to graduate from San Diego State University in May 2022 with a degree in PR. As she continues her professional journey she is determined to create inclusive spaces that generate bold and thoughtful ideas.

Karissa strives to change the world by telling its stories. As a Public Relations Account Specialist at Mixte Communications, Karissa amplifies voices of traditionally marginalized communities and challenges the status quo. Karissa graduated from San Diego State University in 2021 and continues to delve deeper into her passion for Journalism.

March Membership Mixer
2022-03-10 17:30 - 18:30
Join us for our first 2022 virtual Member Mixer and Happy Hour!

All you will need is yourself, your beverage of choice and access to the internet.
Members and non-members are welcome to join as we catch up and learn more about each other and what PRSA SD/IC has in store for this year, including upcoming events and networking opportunities.
This event will also give us an opportunity to engage with other members in breakout rooms to maximize our mingling.
Thank you to the Membership Mixer Sponsor – RMG Communications!

For questions, not reservations, please contact Mariah Hugo at mariahjhugo@gmail.com. For assistance with ticket purchases, please contact Maggie Padilla at prsa.maggie@gmail.com.

RECORDING: The Future of PR
2022-04-08 23:00 - 23:59
RECORDING: Hear from the newest voices and minds in public relations: Students, interns, apprentices and new pros!

Through this webinar, our attendees will get:

Trends and tactics currently being used by this new generation of PR professionals
Predictions on which new tactics will be key and which are likely to fade
A chance to listen to our workforce’s next leaders to note what they need from us to thrive and what they expect from the field
An opportunity to ask YOUR questions!

Panelists include (more information below:

Mariah Hugo (New pro – Katz & Associates)
Abril Sosa-Pineda (Student – San Diego State)
Karissa Duran (New pro – Mixte Communications)
More panelists to come

Panelist bios:

Mariah Hugo builds relationships. She helps her clients reach their local and regional communities as a Junior Account Executive at Katz & Associates. Mariah graduated from San Diego State University and is a proud San Diego native.

Abril Sosa-Pineda is a public relations specialist who enjoys building connections, telling compelling stories and rolling with the punches. She is expected to graduate from San Diego State University in May 2022 with a degree in PR. As she continues her professional journey she is determined to create inclusive spaces that generate bold and thoughtful ideas.

Karissa strives to change the world by telling its stories. As a Public Relations Account Specialist at Mixte Communications, Karissa amplifies voices of traditionally marginalized communities and challenges the status quo. Karissa graduated from San Diego State University in 2021 and continues to delve deeper into her passion for Journalism.

Accreditation in Public Relations: The What, Why and How of the APR
2022-04-15 12:00 - 13:00
Receiving your APR is a great way to set you apart from your peers. Join us on April 15 for an informational session on the APR process.

Thinking about getting your Accreditation in Public Relations (APR)? Join us for an APR informational session on April 15th at noon via Zoom. We will have several panelists who have completed the accreditation process share their tips and experiences.
By the end, attendees will learn:

The key steps to participate in the APR journey
General overview of the panel presentation and the computer-based examination
How others have successfully completed the accreditation process

Panelists:

Anne Buckley, Chief Communications and Marketing Officer at UC San Diego
Anthony King, Director of Communications, Division of Arts and Humanities at UC San Diego
Michelle Franklin, Director of Communications, Division of Physical Sciences at UC San Diego

Sponsor:
We thank Reliance Public Relations and RMG Communications for sponsoring this event.

For questions, not reservations, contact Patrick Thelen at pthelen@sdsu.edu. For assistance with ticket purchases, contact Maggie Padilla at prsa.maggie@gmail.com.
The cancellation deadline is April 14, 2022. No refunds granted after April 15, 2022. Non-members who are no-shows will be billed. We will refund through the original payment method only.

PRSA Member Mixer: "Dining Out for Life"
2022-04-28 17:30 - 19:00 | Park & Rec, 4612 Park Boulevard, San Diego, CA, 92116, United States
Hosted by the PRSA Board & the Community Relations & Advocacy Committee

The PRSA San Diego/Imperial Counties Chapter is inviting members to join us for the 16th Annual “Dining out for Life,” a day full of giving back, fun and food as some of San Diego’s most generous restaurants, bars, coffeehouses and ice cream parlors pledge 25-100% of their sales back to The LGBT Center’s HIV services and programs.

PRSA is showing our support by inviting members to stop by for a drink and some networking at Park & Rec from 5:30pm to 7pm. Let’s reconnect for a good cause. Bring your friends!

Why You Need to Create a Strategic Plan
2022-05-18 12:00 - 13:00
A communications plan allows you to focus on the end game: What action are you asking of your publics and what will get you there?

A strategic communications plan allows you to keep the focus on the end game: What action/decision or awareness are you asking of your publics and what strategies will get you there? Creating a communications strategy allows you to decipher when to say ‘yes’ to certain tactics, and more importantly, when to say ‘no.’
By the end of the webinar, attendees will:

Learn the components of a strategic communications plan
Understand the value of research
See how a plan boosts your credibility in the C-suite
Get an opportunity to ask your questions!

Panelists:

Anne Buckley, APR, Chief Communications and Marketing Officer, UC San Diego (moderator)
Matt Nagel, APR, Senior Executive Director of Public Relations, UC San Diego
Cheryl Robinson, APR, Director of Special Communications & Marketing Projects, UC San Diego
Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts

RECORDING: Accreditation in PRelations: The What, Why and How of the APR
2022-05-28 19:00 - 20:00
Receiving your APR is a great way to set you apart from your peers. Join us for an informational session on the APR process.

Thinking about getting your Accreditation in Public Relations (APR)? Join us for an APR informational session on April 15th at noon via Zoom. We will have several panelists who have completed the accreditation process share their tips and experiences.
By the end, attendees will learn:

The key steps to participate in the APR journey
General overview of the panel presentation and the computer-based examination
How others have successfully completed the accreditation process

Panelists:

Anne Buckley, Chief Communications and Marketing Officer at UC San Diego
Anthony King, Director of Communications, Division of Arts and Humanities at UC San Diego
Michelle Franklin, Director of Communications, Division of Physical Sciences at UC San Diego

Sponsor:
We thank Reliance Public Relations and RMG Communications for sponsoring this event.

For questions, not reservations, contact Patrick Thelen at pthelen@sdsu.edu. For assistance with ticket purchases, contact Maggie Padilla at prsa.maggie@gmail.com.
The cancellation deadline is April 14, 2022. No refunds granted after April 15, 2022. Non-members who are no-shows will be billed. We will refund through the original payment method only.

Quality Time with PR Minds
2022-06-22 17:00 - 19:00 | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Nonprofit sign-up for two hours of free, senior-level communications, public relations, and outreach consulting

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges, and brainstorming tactics to support nonprofit success.

The event is at 5 p.m. on Wednesday, June 22, at the Better Business Bureau Ignite Center. The event opens with registration and networking at 5:00 p.m. and the program starting at 5:15 p.m.
The program will center on a 1.5 hour working session for PR and nonprofit professionals to team up to tackle the top organizational challenges that can be solved with effective communications and outreach.

At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions.

Thank you to the Better Business Bureau for making this great new space available to PRSA. Free parking is plentiful at the location and pizza will be provided by Mr. Moto and Kombucha by NOVA
Note: This is the nonprofit organization sign-up. If you are a PR Pro looking to provide consulting, please sign up here: https://www.eventbrite.com/e/pr-pros-give-back-annual-quality-time-with-pr-minds-event-tickets-337618916267?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

PR Pros Give Back: Annual Quality Time with PR Minds Event
2022-06-22 17:00 - 19:00 | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Quality Time with PR Minds Volunteer Registration: Giving Back to San Diego’s Nonprofit Community

The San Diego/Imperial County chapter of PRSA is hosting our annual Quality Time with PR Minds event at 5:00 p.m. on Wednesday, June 22 at the Better Business Bureau Ignite Center.

This event gives PR/communications professionals an opportunity to volunteer their time and talents to help San Diego-area nonprofits reach their communications goals or tackle strategic challenges. PRSA members at all levels of experience and backgrounds are welcome. Whether you have just a few years of experience or are a seasoned professional, nonprofits can benefit from your bright ideas and experience.

Year after year, PRSA SD/IC hears from participants that this is their favorite event of the year because they’re able to use their expertise to help raise awareness for the great work happening in the San Diego nonprofit community. We also hear that PRSA professionals enjoy brainstorming with other members they don’t get to work with work with on a day-to-day basis.

Register today and stay tuned for more information about the nonprofit organizations participating in this year’s event. If you know of a nonprofit organization facing a communications hurdle, please refer them to Kim Coutts, kim@civilian.com for consideration.
Note: This is the sign-up for PR Pros to provide consulting to nonprofits. If you are a nonprofit, you can sign up here https://www.eventbrite.com/e/quality-time-with-pr-minds-tickets-337613098867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Your Next Move: San Diego/Imperial Counties PRSA PR Pride Mixer
2022-07-20 17:30 - 19:00 | Diversionary Theatre, 4545 Park Boulevard #101, San Diego, CA, 92116, United States
Happy Pride San Diego! The Board of Directors of PRSA would like to invite you to a PR Pride night mixer.

If you’re a PR, Communications or Marketing pro who identifies as LGBTQ+ – or identify as an ally of the LGBTQ community – we want to raise our glasses with you.
Let’s meet at the Diversionary Theater, the third-oldest LGBTQ+ theatre in the United States, and enjoy a special PR Pride cocktail in their new Clark Cabaret and get together to catch up with one another. It’s important to recognize why Pride matters and how we can continue to create safe spaces for one another.
Your Next Move is a career-mobility series for communicators and creatives in the San Diego, Imperial Counties and Tijuana regions. It’s produced by PRSA SD/IC’s Diversity and Inclusion committee. Are you ready for your next move?

Your Next Move: Agency tour + career chat with Community Boost
2022-08-09 17:15 - 18:00 | Community Boost Consulting, 1420 Kettner Boulevard, #suite 100, San Diego, CA, 92101, United States
Your Next Move is a career-mobility series for communicators and creatives in the San Diego, Imperial Counties and Tijuana regions.

Through this event, our attendees will get:
A tour from the agency Community Boost
An opportunity to see themselves in this organization, especially with the digital marketing apprenticeship opening
A 20-minute career journey chat from a staff member at Community Boost
About Community Boost:
Community Boost is a digital marketing agency that works with nonprofits of all sizes and sectors to accelerate and scale online revenue and impact. Learn more at https://www.communityboost.org/
For questions, not reservations, contact Arturo Garcia at arturo.jgs@gmail.com.

Your Next Move: Career Journey Chat with Mid-City CAN's Ron Sanchez
2022-08-16 17:30 - 18:30 | Mujeres Brew House, 1983 Julian Ave, San Diego, CA, 92113, United States
Meet up at Mujeres Brew House in Barrio Logan and speak with Mid-City CAN’s Ron Sanchez about nonprofit PR and marketing careers.

Your Next Move is a career-mobility event series created by PRSA SD/IC’s Diversity & Inclusion Committee for communicators and creatives in San Diego, Imperial Counties and Tijuana.

During this event, attendees will get:

An opportunity to see themselves in this organization or other nonprofits as PR or marketing professionals one day
A 20-minute career journey chat from a staff member at Mid-City CAN and an opportunity to ask questions

About Mid-City CAN:
Mid-City CAN is a community-based organization located in City Heights that focuses on police accountability, improving transportation, advocating for juvenile justice, and building community power.

About the speaker:

Ron Sanchez has spent most of his life working in communications and creating art. He has worked for organizations such as USA Today, PR Newswire, and presently Mid-City CAN as a media specialist. Away from work, Ron enjoys being involved in the community and is a volunteer for the ACLU, loves playing with musicians, , and is often seen around town with his DSLR camera.
For questions, not reservations, contact Arturo Garcia at arturo.jgs@gmail.com.

2022 Bernays Information Session
2022-08-23 17:00 - 18:00
Learn how to submit your best work into PRSA SD/IC’s annual The Edward L. Bernays Mark of Excellence Awards

Learn how to submit your best work for PRSA SD/IC’s annual The Edward L. Bernays Mark of Excellence Awards, which recognize the expertise and dedication of public relations professionals within San Diego and Imperial Counties.
PRSA SD/IC Past President, Vice President of Southwest Strategies and multiple Bernays awards winner Hope Ditto Reilly will give tips on crafting submissions and answer questions to help this be an award-winning season for your organization.

Pitch Perfect: The Lifecycle of a Story from Inbox to Live at 5
2022-09-21 12:00 - 13:00
Former Fox 5 producer Kelly Biele shares the lifecycle of a pitch in today’s newsroom, her worst pitches and making your pitch stand out.

Join us for a lunch and learn when former Fox 5 producer Kelly Biele leads a conversation with her colleague and shares insights on how to – and especially not to – pitch today’s media. In their years covering news, they’ve seen pitches that range from good, to bad, to downright ugly. They’ll take us through what our media savvy members should know about the lifecycle of a pitch in today’s news room, highlight the top 10 worst pitches they’ve ever received and share tips on how to craft a pitch that keeps you off of the worst list and in today’s news.

Celebrate PRSA's Ethics Month with Author Paula Pedene, APR, PRSA Fellow
2022-09-22 12:00 - 13:00 | Online
September is PRSA’s National Ethics Awareness Month. Our Code of Ethics is designed to guide us as professional public relations practitioners to do the right thing, to do no harm and to stand up for what is morally and ethically right.
Paula Pedene, APR, Fellow PRSA is a decorated U.S. Navy Veteran with military service during both the Cold War and Operation Desert Storm. During her service, she discovered management’s unethical practices of keeping a false waiting list at the Phoenix VA. After raising numerous concerns internally, that fell on deaf ears, Paula knew she would need to take bolder moves to stop management’s unethical behavior.
Paula will discuss her experience, which she detailed in her book, “A Sacred Duty,” a first-person account of her whistleblower journey and the challenges she faced spiritually, physically and emotionally. Please join us for the virtual event below to hear her riveting story.
To learn more about Paula, feel free to visit her website.
Register here >>>

2022 Edward L. Bernays Mark of Excellence Awards: Emanating Excellence
2022-11-15 17:00 - 21:00 | San Diego State University Alumni Center, 5250 55th Street, San Diego, CA, 92182, United States
PRSA SD/IC’s annual award ceremony recognizing outstanding public relations professionals, campaigns, strategies and tactics.

We hope you can join us for our 2022 Edward L. Bernays Mark of Excellence Awards! All winners will be announced at our in-person Bernays Awards program at San Diego State University.
During the ceremony, we’ll announce this year’s Bronze and Silver, Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and have emanated excellence during a challenging time.
NEW THIS YEAR:

Emcee: NBC 7 San Diego Reporter Joe Little
Special Message from PRSA National Chair Dr. Felicia Blow
Keynote: Janedra Sykes, Partner, Leadership and Organizational Development Lead of the Arboretta Group. Janedra has worked with the PRSA San Diego/Imperial Counties Board of Directors on our D&I initiatives since 2020
Complimentary Headshots by Vänner Photo & Design

Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night!
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person
