PRSA San Diego

Quality Time with PR Minds 2024 - PR Professionals Volunteer Registration
2024-07-16 16:30 - 19:00 (America/Los_Angeles) | Better Business Bureau Serving the Pacific Southwest – San Diego, 4747 Viewridge Avenue, ##200, San Diego, CA, 92123, United States
Annual give-back event to support Charitable Organizations in the San Diego Region

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges and coming up with tactics that can help these nonprofits succeed. PRSA Members of all levels of experience and backgrounds are welcome.
The event is at 4:30 p.m. on Tuesday, July 16, 2024, at ignite sparked by BBB co-working/event space. The event opens with registration and networking at 4:15 p.m. and the program starts at 5 p.m.
The program will include:
– Dinner and beverages for all guests
– Media and Public Relations Panel Discussion followed by a short Q&A session
– 60 minutes for PR and nonprofit professionals to team up for a PR/Communication consultation
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions from the nonprofits.
Year after year PRSA SD/IC hears from participants that this is their favorite event of the year because they are able to use their expertise to help raise awareness for the great work happening in the SD/IC communities. We also hear that PRSA professionals enjoy brainstorming with other Chapter members who they don’t work with on a daily basis.
Thank you to ignite sparked by BBB and the BBB 4 Good program for making their space available to PRSA.

FAQs
What are my transportation/parking options for getting to and from the event?
There is free, ample parking onsite.
How can I contact the organizer with any questions?
Contact Staci Reidinger at staci.reidinger@gmail.com.
Do I have to bring my printed ticket to the event?
No, you can bring your ticket on a mobile device or just show us an official ID card.

Event Sponsor

About PRSA
Organized in 1947, the Public Relations Society of America is the world’s largest organization for public relations professionals. Its more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional service firms and not-for-profit organizations.
PRSA has 109 chapters throughout the United States grouped into 10 geographical districts. Members can choose to belong to one or more of the Society’s 16 Professional Interest Sections, affording members the opportunity to explore issues and concerns unique to their fields of specialization.
Since it was chartered in 1947, PRSA has provided a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improvement of skills and advancement of knowledge, as well as for the exchange of information and experiences with other public relations professionals.
About BBB4Good
BBB4Good enables purpose-driven businesses to become “BBB4Good Verified” by vetting their social good activities with BBB.
BBB4Good empowers consumers to identify businesses that reflect their values and purpose-driven business to stand out in the marketplace.

Quality Time with PR Minds 2024 - Nonprofit Attendee Registration
2024-07-16 16:30 - 19:00 (America/Los_Angeles) | Better Business Bureau Serving the Pacific Southwest – San Diego, 4747 Viewridge Avenue, ##200, San Diego, CA, 92123, United States
Annual community give-back event to support local Nonprofit Organizations with their Public Relations and Communication capabilities

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges and coming up with tactics that can help these nonprofits succeed. PRSA Members of all levels of experience and backgrounds are welcome.
The event is at 4:30 p.m. on Tuesday, July 16, 2024, at ignite sparked by BBB co-working/event space. The event opens with registration and networking at 4:15 p.m. and the program starts at 5 p.m.
The program will include:
– Dinner and beverages for all guests
– Media and Public Relations Panel Discussion followed by a short Q&A session
– 60 minutes for PR and nonprofit professionals to team up for a PR/Communication consultation
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions from the nonprofits.
Thank you to ignite sparked by BBB and the BBB4Good program for making their space available to PRSA.
Who’s Invited?
Up to two nonprofit employees/staff volunteers from a certified 501c3 nonprofit organization based in the San Diego region.
FAQs
What are my transportation/parking options for getting to and from the event?
There is free, ample parking onsite.
How can I contact the organizer with any questions?
Contact Staci Reidinger at staci.reidinger@gmail.com.
Do I have to bring my printed ticket to the event?
No, you can bring your ticket on a mobile device or just show us an official ID card.

Event Sponsor

About PRSA
Organized in 1947, the Public Relations Society of America is the world’s largest organization for public relations professionals. Its more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional service firms and not-for-profit organizations.
PRSA has 109 chapters throughout the United States grouped into 10 geographical districts. Members can choose to belong to one or more of the Society’s 16 Professional Interest Sections, affording members the opportunity to explore issues and concerns unique to their fields of specialization.
Since it was chartered in 1947, PRSA has provided a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improvement of skills and advancement of knowledge, as well as for the exchange of information and experiences with other public relations professionals.
About BBB4Good
BBB4Good enables purpose-driven businesses to become “BBB4Good Verified” by vetting their social good activities with BBB.
BBB4Good empowers consumers to identify businesses that reflect their values and purpose-driven business to stand out in the marketplace.

Diverse Dialogues Series: Celebrating AANHPI
2024-05-16 12:00 - 13:00 UTC
Let’s celebrate the invaluable contributions of Asian American, Native Hawaiian and Pacific Islander (AANHPI) professionals in the public relations and communication profession! Despite their significant impact, the industry has sometimes overlooked their achievements. As we strive to attract more young people of the AANHPI community into the field, we are shining a light on these extraordinary pioneers who have made invaluable contributions to our industry. Join us for a panel discussion featuring:

Chris Chan, Director of Council Communications in the Office of Council President Sean Elo-Rivero
Carmela Prudencio, Director of Marketing and Communications at Pacific Arts Movement

Together, let’s recognize and celebrate the remarkable achievements of AANHPI professionals in our industry!
Tickets are FREE for members and $20 for non-members.

Diverse Dialogues Series: Celebrating AANHPI
2024-05-16 12:00 - 13:00 (America/Los_Angeles)
Proud to celebrate the contributions of Asian American, Native Hawaiian and Pacific Islander (AANHPI) professionals in public relations.

Let’s celebrate the invaluable contributions of Asian American, Native Hawaiian and Pacific Islander (AANHPI) professionals in the public relations and communication profession! Despite their significant impact, the industry has sometimes overlooked their achievements. As we strive to attract more young people of the AANHPI community into the field, we are shining a light on these extraordinary pioneers who have made invaluable contributions to our industry. Join us for a panel discussion featuring:

Chris Chan, Director of Council Communications in the Office of Council President Sean Elo-Rivero
Carmela Prudencio, Director of Marketing and Communications at Pacific Arts Movement

Together, let’s recognize and celebrate the remarkable achievements of AANHPI professionals in our industry!

Spring 2024 APR Bootcamp
2024-05-13 - 2024-05-15
May
Our chapter is offering a FREE, 3-night virtual APR boot camp from Monday, May 13 to Wednesday, May 15 to help you prepare to succeed and earn your Accreditation in Public Relations! Experienced Chapter APRs will walk you through what you need to know to be successful, from a download on the Knowledge, Skills and Abilities (KSAs) to how to prepare your portfolio submission for the Panel Presentation, the point-of-entry for Accreditation candidates.
The Accreditation in PR credential signifies that you are an experienced professional and an ethical leader who adheres to the highest standards in our industry.
Please find details below and email Cheryl Robinson at cprobinson [at] ucsd [dot] edu to RSVP.
Session One: Monday, May 13 @ 4:30 to 7 p.m. PDT
• PR as a management function
• History of PR
• Communication models & theories
Session Two: Tuesday, May 14 @ 4:30 to 7 p.m. PDT
• Research
• Law & ethics
• Crisis comms
• Media relations
Session Three: Wednesday, May 15 @ 4:30 to 7 p.m. PDT
• 4-step planning process
• Exam and Readiness Review prep tips

Navigating the PR Workplace in 2024
2024-04-25 17:30 - 19:00 (America/Los_Angeles) | J/PR, 2341 Fifth Avenue, San Diego, CA, 92101, United States
Join PRSA San Diego/Imperial Counties for a networking event and panel discussion on how to navigate the public relations workplace in 2024.
In today’s rapidly evolving media landscape, PR professionals face a variety of challenges and opportunities. From leveraging cutting-edge industry tools to mastering media and influencer relations, navigating partnerships, prioritizing mental wellness, and excelling in client communication, this event will equip you with the knowledge and strategies needed to thrive in the PR workplace.
Networking begins at 5:30 p.m. and the panel discussion will begin at 6 p.m.

Panelists:

Staci Reidinger, APR(M) – Executive Director, Cause San Diego and President, Reidinger PR
Jerry McCormick – Senior Public Information Officer, City of San Diego
Michelle Brubaker – Director of Media Relations, UC San Diego Health
Terra Girvin – Account Director at J Public Relations

$10 for non-members
Free for members and students

Volunteer Appreciation Holiday Mixer + Annual Meeting
2023-12-14 08:00 - 10:00 (America/Los_Angeles) | Ponce’s, 4050 Adams Avenue, San Diego, CA, 92116, United States
Come be merry and bright with us as we bring our local PR community together for our annual holiday mixer!

Come be merry and bright with us as we bring our local PR community together for our annual volunteer appreciation holiday mixer! Throw on your favorite (and ugliest) holiday sweater and join us for a little mixing and mingling and a lot of toasting to our wonderful volunteers and board members who helped make 2023 a success for the chapter.
We’ll also be voting on the proposed 2024 leadership slate at the event as a part of our Annual Meeting. If you plan on joining us, please review the slate online prior to the event. We’ll be asking all members to vote on the slate.
We hope you can join us and help us reflect on what a terrific year we’ve had and celebrate what’s to come in 2024.
Questions? Contact Chapter Manager and Board President Blake Nelson, APR at blakenelsonapr@gmail.com.

2023 Bernays Awards Re-Orders
2023-11-08 06:00 - 2023-12-31 23:00 (America/Los_Angeles)
Congrats again to all the Bernays winners! We are now accepting award reorders.

Congrats again to all the Bernays winners! We enjoyed celebrating another year of your amazing and astounding work. If you would like to order duplicate awards for other members of your team or for your clients, the deadline for orders is Dec. 15 at 10 p.m.
Cost for duplicate awards is as follows:

Bronze Awards: $40
Silver Awards: $45
Best in Show: $50

Duplicate awards can be ordered here, and you will need to provide the recognition name to be included on the award.

Award Engraving – Entry title with 60-character limit including spaces (For example: Mojarro Juice Takes Over the World with Green Juice Campaign)
Award Engraving – Entrant name/organization name with 60-character limit including spaces (For example: Williamson PR and Mojarro Juice Co.)

Please send award engraving details to Blake Nelson, APR. Awards will be available for pickup in January.
Please contact Jenny Mehlow or Paulina Sierra if you have questions about ordering duplicate awards.

PR Madness to Wellness: Learn to Support Professional and Personal Health
2023-11-03 12:00 - 13:00 (America/Los_Angeles)
An enlightening and transformative event that will revolutionize the way you approach public relations and your overall well-being.

Join us for an enlightening and transformative event that will revolutionize the way you approach public relations and your overall well-being. “From PR Madness to Wellness” is a unique gathering where the worlds of PR, mindfulness, and self-care converge, featuring three extraordinary speakers who will guide you on a journey to find balance and success in the demanding field of public relations.
In the fast-paced world of public relations, professionals often find themselves navigating high-stress environments, tight deadlines, and constant demand. This event offers an exclusive opportunity to explore the vital connection between PR, personal wellness, and leadership in a holistic way.
Meet Our Distinguished Speakers:
Crosby Noricks – Somatic Practitioner, PR Consultant: Crosby Noricks is a renowned expert in public relations and a somatic practitioner. With years of experience in the PR industry, Crosby understands the pressures PR professionals face on a daily basis. She will shed light on the importance of mindfulness, self-awareness, and self-care practices for enhancing your effectiveness in PR, making it not just about the work but also about your personal well-being.
Loretta Turner – Coach and Well-Being Strategist, Do-Good Leadership: Loretta Turner is a coach and well-being strategist, specializing in helping individuals achieve personal and professional fulfillment. She will share her expertise on how well-being strategies can elevate your leadership skills, boost productivity, and enhance your career in the field of public relations.
Hiram Soto – Sr. Director of Communications, Mixte Communications: Hiram Soto, a senior director of communications at Mixte Communications, has a wealth of experience managing PR in diverse industries. He will provide insights into striking the right balance between the demands of the PR world and your well-being, drawing from his personal experiences in leading successful PR campaigns.
Meet Our Moderator:
Amanda Nelson – PRSA Board Member: Amanda brings a wealth of experience and expertise to the table, making her the perfect guide for our discussion. With a keen strategic vision and a deep understanding of the complex dynamics in today’s world, Amanda has consistently demonstrated her ability to navigate intricate topics with clarity and finesse.
What to Expect:
• Practical strategies to integrate mindfulness, self-care, and well-being into your PR career.
• Networking opportunities to connect with like-minded professionals.
• Q&A sessions for interactive learning and knowledge sharing.
• Tools and resources to help you achieve a healthier work-life balance.
Who Should Attend:
• Public Relations Professionals
• Communication Executives
• Marketers
• PR Students
• Business Leaders
• Anyone looking to enhance their well-being and success in the PR field

2023 Edward L. Bernays Mark of Excellence Awards
2023-10-26 17:00 - 21:00 (America/Los_Angeles) | San Diego State University Alumni Center, 5250 55th Street, San Diego, CA, 92182, United States
PRSA SD/IC’s annual award ceremony recognizing outstanding public relations professionals, campaigns, strategies and tactics.

We hope you can join us for our 2023 Edward L. Bernays Mark of Excellence Awards! All winners will be announced at our in-person Bernays Awards program at San Diego State University.
During the ceremony, we’ll announce this year’s Bronze and Silver, Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and have emanated excellence during a challenging time.
THIS YEAR:

Emcee: NBC 7 San Diego Reporter Audra Stafford
Keynote: Scott Pansky, Co-founder at Allison+Partners, author and San Diego State University alumni
Delicious eats and hosted bar
Complimentary headshots
Parking included

Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night! We will send parking instructions as we get closer to the event.
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person.

Celebrate National PRSA Ethics Month with Local Legends
2023-09-21 12:00 - 13:00 (America/Los_Angeles)
Learn from local PR legends who will share fascinating stories and tips on navigating ethical dilemmas with clients and companies

September is PRSA’s National Ethics Awareness Month! As members of PRSA we are asked to uphold a Code of Ethics that includes 6 key PRSA Values like honesty, loyalty, advocacy and independence. We also adhere to 6 provisions of conduct that include the free flow and disclosure of information, safeguarding confidences, conflicts of interest and competition.
In this hour-long presentation, three of our own PRSA Legends will share personal stories of how they dealt with real-world situations with clients and companies through the years. They’ll share what they learned and the impact their reactions to unethical scenarios had on their businesses. We’ll also discuss the impact of Artificial Intelligence on our profession.
P﻿anelists:
Tom Gable, APR, PRSA Fellow, who recently retired from Nuffer, Smith, Tucker
Indra Gardiner, Co-Founder of 60above Agency
Beth Walsh, Co-Founder of ClearPoint Agency.

PR Pros Give Back: Quality Time with PR Minds 2023
2023-09-13 16:45 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Quality Time with PR Minds Volunteer Registration: Giving Back to San Diego’s Nonprofit Community

The San Diego/Imperial County chapter of PRSA is hosting our annual Quality Time with PR Minds event at 4:45 p.m. on Wednesday, September 13 at the Better Business Bureau Ignite Center.
This event gives PR/communications professionals an opportunity to volunteer their time and talents to help San Diego-area nonprofits reach their communications goals or tackle strategic challenges. PRSA members at all levels of experience and backgrounds are welcome. Whether you have just a few years of experience or are a seasoned professional, nonprofits can benefit from your bright ideas and experience.
Year after year, PRSA SD/IC hears from participants that this is their favorite event of the year because they’re able to use their expertise to help raise awareness for the great work happening in the San Diego nonprofit community. We also hear that PRSA professionals enjoy brainstorming with other members they don’t get to work with work with on a day-to-day basis.
Register today and stay tuned for more information about the nonprofit organizations participating in this year’s event.
Full program:
4:45 p.m. – 5:15 p.m. — Check-in, Networking and Dinner
5:15 p.m. — Welcome Comments and Introductions by Chapter President
5:30 – 7 p.m. — Small Group Sessions with Pros and Nonprofits
Note: Dinner will be provided.
Your role:
1. Identify the type of nonprofit you would most enjoy speaking to based on your background, expertise and interests.
2. Be willing to take some time in advance of the event to assess the nonprofit’s materials, URL, past work, etc. based on what the nonprofit offers
3. Come prepared to share advice, tips and make recommendations over a 90 minute session with the organization based on what the nonprofit requested.
You will be giving feedback and consultation on (Note you don’t have to be an expert on all of the below):

Media Relations advice to increase coverage of your organization
Donor Relations advice to increase donations and strengthen relationships
Event Planning to increase attendance and overall success of your events
Big Picture / Strategic Planning and Communications Assessment to ensure you are communicating effectively through web design, collateral and campaigns
Internal/Volunteer Relations to improve employee/volunteer retention
Crisis Communications to better prepare for any potential disaster.

Address: 4747 Viewridge Ave. #200, San Diego CA 92123
Thank you to our sponsors Alternative Strategies and particularly the Better Business Bureau for making this great new space available to PRSA.
If you have any questions or require further assistance, please don’t hesitate to reach out to us at arturo.jgs@gmail.com.
This is a wonderful and rewarding way to personally give back to those in need by sharing your time and talents. Many of our volunteers share that it’s one of their favorite events that we do as a Chapter. We really need your support!
Note: Our goal is to recruit 40 Chapter members so that each nonprofit benefits from the feedback of two pros, which also makes the conversations and brainstorming more lively.

Quality Time with PR Minds 2023
2023-09-13 16:45 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Nonprofit sign-up for two hours of free, senior-level communications, public relations, and outreach consulting. Only 20 spots available.

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. Note: The $50 is a reservation hold.
This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges, and brainstorming tactics to support nonprofit success.
IMPORTANT: We will email a questionnaire before our session together. It will help the PR pros identify your needs and better prepare to help you.
The event is at 4:45 p.m. on Wednesday, September 13, at the Better Business Bureau Ignite Center.
4:45 p.m. – 5:15 p.m. — Check-in, Networking and Dinner
5:15 p.m. — Welcome Comments and Introductions by Chapter President
5:30 – 7 p.m. — Small Group Sessions with Pros and Nonprofits
Address: 4747 Viewridge Ave. #200, San Diego CA 92123
The program will center on a 1.5 hour working session for PR and nonprofit professionals to team up to tackle the top organizational challenges that can be solved with effective communications and outreach.
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions.
To ensure the engagement of committed participants, we have implemented a $50 reservation hold requirement. Rest assured, this charge will only be processed if a registered participant fails to attend the event or cancels within 48 hours of the program. For those who show up or cancel with ample notice, the reservation hold will be released promptly with no charges incurred. We believe this approach will encourage a dedicated audience that values the opportunity to learn, share, and grow together, without causing any confusion about additional charges.
Thank you to our sponsors Alternative Strategies and the Better Business Bureau for making this great new space available to PRSA. Free parking is plentiful at the location.
If you have any questions or require further assistance, please don’t hesitate to reach out to us at Julie Smith-Taylor, APR 760-213-5686, juliesmithtaylor@gmail.com.
Notes: This is the nonprofit sign-up. Please only three nonprofit professionals per organization.

PRSA SD/IC: Diverse Dialogue Series
2023-08-22 17:00 - 19:00 (America/Los_Angeles) | Diversionary Theatre, 4545 Park Boulevard #101, San Diego, CA, 92116, United States
PRSA San Diego/Imperial Counties Chapter is pleased to host our second Diversity + Inclusion event of the year.

ABOUT THIS EVENT:
PRSA San Diego/Imperial Counties Chapter is pleased to host our second Diversity + Inclusion event of the year as part of our Diverse Dialogue Series.
June is recognized as Pride month federally and in the State of California. July is the month San Diego celebrates Pride. So what happens the rest of the year? How can you be an ally to the LGBTQ+ community 365 days a year?
We invite you to attend a mixer at the historic Diversionary Theatre, the nation’s third oldest LGBTQ theater. We will gather in the Clark Cabaret for cocktail hour from 5pm to 6pm, then hear from our panelists of allies and members of the LGBTQ community from 6pm to 7pm. This event is sponsored by our panelists, Scatena Daniels and Intesa Communications.
This series is designed for an enlightening and uplighting evening of diverse voices and professionals in the field of Communications, Public Relations, and Marketing. The goal of the series is for members of our community to meet and hear from professionals that have lived experience in navigating their careers while being a person of color, gender diverse, expression, or ability.
PANELISTS:
• Margie Newman Tsay, Founding Partner, Managing Director Intesa Communications
• Denise Scatena, Founding Partner Scatena Daniels Communications
• Connor Maddocks, Civil Rights Advocate for the San Diego Transgender community
• Diego Sanchez, Chapter Leader of Gay for Good San Diego, a National, All LGBTQ volunteer organization
AGENDA:
• 5-6 p.m. – Pre-event networking featuring a signature PRSA cocktail
• 6-7 p.m. – Diverse Dialogue discussions with panelists plus Q+A portion
PARKING:
Street parking is available.

A big thank you to our event sponsors. We appreciate your support.

Panel: Different PR Sectors + How to Find the Right Fit for You
2023-07-20 17:30 - 19:00 (America/Los_Angeles) | University of San Diego: Knauss School of Business Room 320, 5998 Alcala Park, San Diego, CA, 92110, United States
What’s it like working in different areas of PR? Experts from popular local sectors share an inside look at their day-to-day roles.

ABOUT THIS EVENT:
From lifestyle to higher education, what is it like working in different areas of PR? Hear from a panel of PR experts to get a look at their day-to-day roles and how to find a PR job that matches your interests.
AGENDA
5:30 – 6 p.m. – Networking
6 – 7 p.m. – Panel discussion
PANELISTS
Russell Yost, Associate Vice President for University Marketing and Communications at the University of San Diego
Katherine Randall, Founder of Katalyst PR
Paul Garcia, Director of Communications, San Diego Tourism Authority
PARKING
Guests can enter at the West entrance on Marion Way and can park in the West Lot. Or, parking can be found up the hill on Marian Way along the side of the road. Parking is $2.50/hour until 7 p.m.
Enter your license information into the parking payment kiosk found in the parking lot or using the parking app.
A complimentary shuttle will take guests to the top of the hill at the entrance of the Knauss School of Business. If you have any issues finding the space or parking, please call Elena Gomez from the PRSA Professional Development team at 760-415-6589
EVENT SPONSOR
This chapter event is sponsored by the University of San Diego’s Media Relations Team.

PRSA SD/IC: Diverse Dialogue Series
2023-06-01 18:00 - 19:30 (America/Los_Angeles) | J/PR, 2341 Fifth Avenue, San Diego, CA, 92101, United States
PRSA San Diego/Imperial Counties Chapter is pleased to host our first Diversity + Inclusion event of the year.

ABOUT THIS EVENT:
PRSA San Diego/Imperial Counties Chapter is pleased to kick off our first Diversity + Inclusion event of the year with the Diverse Dialogue Series. Join our panelists for an enlightening and uplighting evening of diverse voices and professionals in the field of Communications, Public Relations, and Marketing. The goal of the series is for members of our community to meet and hear from professionals that have lived experience in navigating their careers while being a person of color, gender diverse, expression, or ability.
PANELISTS:
● Sandy Young, Vice President, J. Walcher Communications
● Charlene Siliezar, Professional Photographer and Creative Director, Studio Luniste
● Jerralyn Davis, Senior Account Executive, Global Social and Economic Impact, BerlinRosen
AGENDA:
● 6 p.m. – Pre-event networking with light bites and drinks
● 6:15 p.m. – Diverse Dialogue discussions with panelists plus Q+A portion
● 7:15 p.m. – Connect with fellow professionals
PARKING:There should be ample street parking surrounding our building and by Balboa Park. If not, there are a couple of paid lots nearby. When you arrive at the J/PR office, please ring the bell and we will greet you.

Why Crisis Communications is Vital for Reputations: A Panel Discussion
2023-03-21 12:00 - 13:00 (America/Los_Angeles)
When things go south, crisis comms pros have to be on top of their game to minimize reputational fallout. Experts share tips and stories.

Join us for a lunch and learn panel discussion moderated by Barb Moreno, Caltrans Public Affairs Director, and featuring San Diego International Airport Director of Communications Jonathan Heller, agency crisis comms pros Intesa Founding Partner Margie Newman, and Melissa Cameron, SVP & Partner at Southwest Strategies, as they share real world – and recent – examples of crisis communications in action.
From holiday air travel issues that left thousands stranded, to the human rights implications of discriminatory laws targeting the LGBTQ+ community, this panel has seen and led successful communications efforts through a wide range of issues. They’ll share their stories, best practices (sneak peek: stay calm and have a plan), along with tips you can use to help minimize the potential for reputational fallout when things go south.

Accreditation in Public Relations Information Session
2023-03-07 17:00 - 18:00 (America/Los_Angeles)
Join us to learn about the APR process and get started

The APR credential certifies your drive, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.

If you are interested in pursuing your APR, join us to learn the value of APR, how to get started and what the process involves.

PRSA SD/IC Networking 101: Pro Tips from Wright on Communications
2023-02-28 17:30 - 19:00 (America/Los_Angeles) | 402 W Broadway 29th floor, 402 West Broadway, #29th floor, San Diego, CA, 92101, United States
Start 2023 on the (W)right Foot. PRSA San Diego/Imperial Counties Chapter is pleased to host our first professional development event.

PRSA San Diego/Imperial Counties Chapter is pleased to kick off our 2023 year of professional development events with a networking 101 mixer. Sponsored by (W)right On Communications, this event is offered free for all PRSA members.
For some of us, networking is not our best skill. But nevertheless, it is a necessary soft skill. Join us for a workshop and breakout groups to help you flex your networking muscles.
Helpful tips will include:

Ice breakers
Learning how to start a conversation and keep it going
How to ask questions that might lead to a sale, media opportunity or partnerships

A﻿GENDA:

5 p.m. – Pre-event networking
5:30-6:30 p.m. – WOC program, emceed by Corie and joined by Grant, Aleaha and David
6:30-7 p.m. – time to put learnings into practice!

You won’t want to miss this one! We’ll be at the top of a downtown high-rise with 360 views of San Diego and the beautiful bayfront.
Location:
(﻿W)right On Communications – 402 W Broadway 29th Floor, San Diego, CA 92101
Parking:
Street parking (paid). Or you can take the trolley! Just a short walk from the Santa Fe Depot via the Blue and One America Plaza via the Orange Line.
About our Sponsor:
(W)right On Communications, Inc. is an award-winning California public relations firm. We specialize in integrated strategic communications with locations in Los Angeles, San Diego, and a satellite office in Vancouver, B.C.
A﻿bout our Hosts:
Grant Wright, CEO & Managing Partner
Grant Wright has more than 30 years of senior management experience including external affairs and business development leadership roles for major American and Canadian corporations and their subsidiaries. With extensive skills in all aspects of communications including media, regulatory, governmental, community outreach and labor relations; he has also led major infrastructure project development, M&A due diligence and implementation management, marketing and brand development, strategic planning and business plan development for small through Fortune 500 companies.
As CEO and Managing Partner, Grant provides oversight and senior-level communications and business counsel for the agency’s client partners while also overseeing agency management and administration.
David Cumpston, Associate Vice President
David brings more than 20 years of communication experience to (W)right On, most recently as Associate Vice President at one of the largest PR agencies in the country. Spending most of his career in the Bay Area, he has developed and managed strategic communications for numerous prominent brands including JP Morgan Chase, Aramark, SEGA, Horizon Organic, Sutter Health, UCSF Medical Center, Stanford Children’s Hospital, Orbitz, Best Western, Walmart and Velodyne Lidar.
Aleaha Kopec, Senior Communications Strategist
Aleaha focuses on leading our client-partner relationships in our lifestyle division including the agency’s hospitality, tourism, senior living, wellness and education practice areas. Her extensive background in public relations includes experience with highly coveted consumer food and wellness brands as well as the QSR space to healthcare and hospitality brands on both the local and national scale.
Patricia Maxwell, Senior Communications Strategist
Patricia is an award-winning marketing and communication strategist with more than 15 years of experience producing brand content and executing myriad data-driven campaigns that support brand growth for diverse organizations. Her proven track record leverages cutting-edge digital/social analytics tools to optimize communications programs while creating targeted campaigns that lead to high ROI to ensure alignment with organizations’ vision and mission. Patricia’s passionate about building high-performing marketing and communication teams and cultivating strong brand partnerships. She works collaboratively with leadership on creative strategic marketing and communications programs that are both sustainable and successful.
Corie Fiebiger, Communications Strategist
With more than 10 years of experience in prior marketing roles in the Santa Barbara and Los Angeles markets, Corie supports the (W)right On team in multi-channel digital marketing, client relations management, social media, copywriting and copyediting, research and analytics, media pitching and more.

Merry and Bright Holiday Mixer
2022-12-07 17:00 - 19:00 (America/Los_Angeles) | Feast and Fareway, 2000 Visalia Row, Coronado, CA, 92118, United States
Come be merry and bright with us as we bring our local PR community together for our annual volunteer appreciation holiday mixer!

Come be merry and bright with us as we bring our local PR community together for our annual volunteer appreciation holiday mixer! Throw on your favorite (and ugliest) holiday sweater and head to Feast and Fareway on Thursday, December 7 for a little mixing and mingling and A LOT of toasting to our wonderful volunteers and board members who helped make 2022 special. We’ll also be voting on the proposed 2023 leadership slate at the event as a part of our chapter’s Annual Meeting. QR codes will be available at the event for you to scan and cast your vote virtually.
We hope you can join us and help us reflect on what a terrific year we’ve had and celebrate all that’s to come in 2023.
As a thank you to our members and volunteers, this event is free. Thank you to our wonderful event partner, Feast and Fareway, for hosting this year’s volunteer appreciation event.
Health Advisory
To keep our community safe, masks and vaccines are recommended but not required. Thank you for helping us slow the spread of COVID-19 and Flu in our community.
Contact Membership Chair Rachel McGuire, APR at rachel@rmgcomm.com with questions.

2022 Edward L. Bernays Mark of Excellence Awards: Emanating Excellence
2022-11-15 17:00 - 21:00 (America/Los_Angeles) | San Diego State University Alumni Center, 5250 55th Street, San Diego, CA, 92182, United States
PRSA SD/IC’s annual award ceremony recognizing outstanding public relations professionals, campaigns, strategies and tactics.

We hope you can join us for our 2022 Edward L. Bernays Mark of Excellence Awards! All winners will be announced at our in-person Bernays Awards program at San Diego State University.
During the ceremony, we’ll announce this year’s Bronze and Silver, Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and have emanated excellence during a challenging time.
NEW THIS YEAR:

Emcee: NBC 7 San Diego Reporter Joe Little
Special Message from PRSA National Chair Dr. Felicia Blow
Keynote: Janedra Sykes, Partner, Leadership and Organizational Development Lead of the Arboretta Group. Janedra has worked with the PRSA San Diego/Imperial Counties Board of Directors on our D&I initiatives since 2020
Complimentary Headshots by Vänner Photo & Design

Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night!
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person

Celebrate PRSA's Ethics Month with Author Paula Pedene, APR, PRSA Fellow
2022-09-22 12:00 - 13:00 (America/Los_Angeles) | Online
September is PRSA’s National Ethics Awareness Month. Our Code of Ethics is designed to guide us as professional public relations practitioners to do the right thing, to do no harm and to stand up for what is morally and ethically right.
Paula Pedene, APR, Fellow PRSA is a decorated U.S. Navy Veteran with military service during both the Cold War and Operation Desert Storm. During her service, she discovered management’s unethical practices of keeping a false waiting list at the Phoenix VA. After raising numerous concerns internally, that fell on deaf ears, Paula knew she would need to take bolder moves to stop management’s unethical behavior.
Paula will discuss her experience, which she detailed in her book, “A Sacred Duty,” a first-person account of her whistleblower journey and the challenges she faced spiritually, physically and emotionally. Please join us for the virtual event below to hear her riveting story.
To learn more about Paula, feel free to visit her website.
Register here >>>

Pitch Perfect: The Lifecycle of a Story from Inbox to Live at 5
2022-09-21 12:00 - 13:00 (America/Los_Angeles)
Former Fox 5 producer Kelly Biele shares the lifecycle of a pitch in today’s newsroom, her worst pitches and making your pitch stand out.

Join us for a lunch and learn when former Fox 5 producer Kelly Biele leads a conversation with her colleague and shares insights on how to – and especially not to – pitch today’s media. In their years covering news, they’ve seen pitches that range from good, to bad, to downright ugly. They’ll take us through what our media savvy members should know about the lifecycle of a pitch in today’s news room, highlight the top 10 worst pitches they’ve ever received and share tips on how to craft a pitch that keeps you off of the worst list and in today’s news.

2022 Bernays Information Session
2022-08-23 17:00 - 18:00 (America/Los_Angeles)
Learn how to submit your best work into PRSA SD/IC’s annual The Edward L. Bernays Mark of Excellence Awards

Learn how to submit your best work for PRSA SD/IC’s annual The Edward L. Bernays Mark of Excellence Awards, which recognize the expertise and dedication of public relations professionals within San Diego and Imperial Counties.
PRSA SD/IC Past President, Vice President of Southwest Strategies and multiple Bernays awards winner Hope Ditto Reilly will give tips on crafting submissions and answer questions to help this be an award-winning season for your organization.

Your Next Move: Career Journey Chat with Mid-City CAN's Ron Sanchez
2022-08-16 17:30 - 18:30 (America/Los_Angeles) | Mujeres Brew House, 1983 Julian Ave, San Diego, CA, 92113, United States
Meet up at Mujeres Brew House in Barrio Logan and speak with Mid-City CAN’s Ron Sanchez about nonprofit PR and marketing careers.

Your Next Move is a career-mobility event series created by PRSA SD/IC’s Diversity & Inclusion Committee for communicators and creatives in San Diego, Imperial Counties and Tijuana.

During this event, attendees will get:

An opportunity to see themselves in this organization or other nonprofits as PR or marketing professionals one day
A 20-minute career journey chat from a staff member at Mid-City CAN and an opportunity to ask questions

About Mid-City CAN:
Mid-City CAN is a community-based organization located in City Heights that focuses on police accountability, improving transportation, advocating for juvenile justice, and building community power.

About the speaker:

Ron Sanchez has spent most of his life working in communications and creating art. He has worked for organizations such as USA Today, PR Newswire, and presently Mid-City CAN as a media specialist. Away from work, Ron enjoys being involved in the community and is a volunteer for the ACLU, loves playing with musicians, , and is often seen around town with his DSLR camera.
For questions, not reservations, contact Arturo Garcia at arturo.jgs@gmail.com.

Your Next Move: Agency tour + career chat with Community Boost
2022-08-09 17:15 - 18:00 (America/Los_Angeles) | Community Boost Consulting, 1420 Kettner Boulevard, #suite 100, San Diego, CA, 92101, United States
Your Next Move is a career-mobility series for communicators and creatives in the San Diego, Imperial Counties and Tijuana regions.

Through this event, our attendees will get:
A tour from the agency Community Boost
An opportunity to see themselves in this organization, especially with the digital marketing apprenticeship opening
A 20-minute career journey chat from a staff member at Community Boost
About Community Boost:
Community Boost is a digital marketing agency that works with nonprofits of all sizes and sectors to accelerate and scale online revenue and impact. Learn more at https://www.communityboost.org/
For questions, not reservations, contact Arturo Garcia at arturo.jgs@gmail.com.

Your Next Move: San Diego/Imperial Counties PRSA PR Pride Mixer
2022-07-20 17:30 - 19:00 (America/Los_Angeles) | Diversionary Theatre, 4545 Park Boulevard #101, San Diego, CA, 92116, United States
Happy Pride San Diego! The Board of Directors of PRSA would like to invite you to a PR Pride night mixer.

If you’re a PR, Communications or Marketing pro who identifies as LGBTQ+ – or identify as an ally of the LGBTQ community – we want to raise our glasses with you.
Let’s meet at the Diversionary Theater, the third-oldest LGBTQ+ theatre in the United States, and enjoy a special PR Pride cocktail in their new Clark Cabaret and get together to catch up with one another. It’s important to recognize why Pride matters and how we can continue to create safe spaces for one another.
Your Next Move is a career-mobility series for communicators and creatives in the San Diego, Imperial Counties and Tijuana regions. It’s produced by PRSA SD/IC’s Diversity and Inclusion committee. Are you ready for your next move?

PR Pros Give Back: Annual Quality Time with PR Minds Event
2022-06-22 17:00 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Quality Time with PR Minds Volunteer Registration: Giving Back to San Diego’s Nonprofit Community

The San Diego/Imperial County chapter of PRSA is hosting our annual Quality Time with PR Minds event at 5:00 p.m. on Wednesday, June 22 at the Better Business Bureau Ignite Center.

This event gives PR/communications professionals an opportunity to volunteer their time and talents to help San Diego-area nonprofits reach their communications goals or tackle strategic challenges. PRSA members at all levels of experience and backgrounds are welcome. Whether you have just a few years of experience or are a seasoned professional, nonprofits can benefit from your bright ideas and experience.

Year after year, PRSA SD/IC hears from participants that this is their favorite event of the year because they’re able to use their expertise to help raise awareness for the great work happening in the San Diego nonprofit community. We also hear that PRSA professionals enjoy brainstorming with other members they don’t get to work with work with on a day-to-day basis.

Register today and stay tuned for more information about the nonprofit organizations participating in this year’s event. If you know of a nonprofit organization facing a communications hurdle, please refer them to Kim Coutts, kim@civilian.com for consideration.
Note: This is the sign-up for PR Pros to provide consulting to nonprofits. If you are a nonprofit, you can sign up here https://www.eventbrite.com/e/quality-time-with-pr-minds-tickets-337613098867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Quality Time with PR Minds
2022-06-22 17:00 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Nonprofit sign-up for two hours of free, senior-level communications, public relations, and outreach consulting

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges, and brainstorming tactics to support nonprofit success.

The event is at 5 p.m. on Wednesday, June 22, at the Better Business Bureau Ignite Center. The event opens with registration and networking at 5:00 p.m. and the program starting at 5:15 p.m.
The program will center on a 1.5 hour working session for PR and nonprofit professionals to team up to tackle the top organizational challenges that can be solved with effective communications and outreach.

At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions.

Thank you to the Better Business Bureau for making this great new space available to PRSA. Free parking is plentiful at the location and pizza will be provided by Mr. Moto and Kombucha by NOVA
Note: This is the nonprofit organization sign-up. If you are a PR Pro looking to provide consulting, please sign up here: https://www.eventbrite.com/e/pr-pros-give-back-annual-quality-time-with-pr-minds-event-tickets-337618916267?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

RECORDING: Accreditation in PRelations: The What, Why and How of the APR
2022-05-28 19:00 - 20:00 (America/Los_Angeles)
Receiving your APR is a great way to set you apart from your peers. Join us for an informational session on the APR process.

Thinking about getting your Accreditation in Public Relations (APR)? Join us for an APR informational session on April 15th at noon via Zoom. We will have several panelists who have completed the accreditation process share their tips and experiences.
By the end, attendees will learn:

The key steps to participate in the APR journey
General overview of the panel presentation and the computer-based examination
How others have successfully completed the accreditation process

Panelists:

Anne Buckley, Chief Communications and Marketing Officer at UC San Diego
Anthony King, Director of Communications, Division of Arts and Humanities at UC San Diego
Michelle Franklin, Director of Communications, Division of Physical Sciences at UC San Diego

Sponsor:
We thank Reliance Public Relations and RMG Communications for sponsoring this event.

For questions, not reservations, contact Patrick Thelen at pthelen@sdsu.edu. For assistance with ticket purchases, contact Maggie Padilla at prsa.maggie@gmail.com.
The cancellation deadline is April 14, 2022. No refunds granted after April 15, 2022. Non-members who are no-shows will be billed. We will refund through the original payment method only.
