PRSA San Diego

PR Pros Give Back: Quality Time with PR Minds 2023
2023-09-13 16:45 - 19:00 (America/Los_Angeles) | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Quality Time with PR Minds Volunteer Registration: Giving Back to San Diego’s Nonprofit Community

The San Diego/Imperial County chapter of PRSA is hosting our annual Quality Time with PR Minds event at 4:45 p.m. on Wednesday, September 13 at the Better Business Bureau Ignite Center.
This event gives PR/communications professionals an opportunity to volunteer their time and talents to help San Diego-area nonprofits reach their communications goals or tackle strategic challenges. PRSA members at all levels of experience and backgrounds are welcome. Whether you have just a few years of experience or are a seasoned professional, nonprofits can benefit from your bright ideas and experience.
Year after year, PRSA SD/IC hears from participants that this is their favorite event of the year because they’re able to use their expertise to help raise awareness for the great work happening in the San Diego nonprofit community. We also hear that PRSA professionals enjoy brainstorming with other members they don’t get to work with work with on a day-to-day basis.
Register today and stay tuned for more information about the nonprofit organizations participating in this year’s event.
Full program:
4:45 p.m. – 5:15 p.m. — Check-in, Networking and Dinner
5:15 p.m. — Welcome Comments and Introductions by Chapter President
5:30 – 7 p.m. — Small Group Sessions with Pros and Nonprofits
Note: Dinner will be provided.
Your role:
1. Identify the type of nonprofit you would most enjoy speaking to based on your background, expertise and interests.
2. Be willing to take some time in advance of the event to assess the nonprofit’s materials, URL, past work, etc. based on what the nonprofit offers
3. Come prepared to share advice, tips and make recommendations over a 90 minute session with the organization based on what the nonprofit requested.
You will be giving feedback and consultation on (Note you don’t have to be an expert on all of the below):

Media Relations advice to increase coverage of your organization
Donor Relations advice to increase donations and strengthen relationships
Event Planning to increase attendance and overall success of your events
Big Picture / Strategic Planning and Communications Assessment to ensure you are communicating effectively through web design, collateral and campaigns
Internal/Volunteer Relations to improve employee/volunteer retention
Crisis Communications to better prepare for any potential disaster.

Address: 4747 Viewridge Ave. #200, San Diego CA 92123
Thank you to our sponsors Alternative Strategies and particularly the Better Business Bureau for making this great new space available to PRSA.
If you have any questions or require further assistance, please don’t hesitate to reach out to us at arturo.jgs@gmail.com.
This is a wonderful and rewarding way to personally give back to those in need by sharing your time and talents. Many of our volunteers share that it’s one of their favorite events that we do as a Chapter. We really need your support!
Note: Our goal is to recruit 40 Chapter members so that each nonprofit benefits from the feedback of two pros, which also makes the conversations and brainstorming more lively.

Quality Time with PR Minds 2023
2023-09-13 16:45 - 19:00 | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Nonprofit sign-up for two hours of free, senior-level communications, public relations, and outreach consulting. Only 20 spots available.

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. Note: The $50 is a reservation hold.
This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges, and brainstorming tactics to support nonprofit success.
IMPORTANT: We will email a questionnaire before our session together. It will help the PR pros identify your needs and better prepare to help you.
The event is at 4:45 p.m. on Wednesday, September 13, at the Better Business Bureau Ignite Center.
4:45 p.m. – 5:15 p.m. — Check-in, Networking and Dinner
5:15 p.m. — Welcome Comments and Introductions by Chapter President
5:30 – 7 p.m. — Small Group Sessions with Pros and Nonprofits
Address: 4747 Viewridge Ave. #200, San Diego CA 92123
The program will center on a 1.5 hour working session for PR and nonprofit professionals to team up to tackle the top organizational challenges that can be solved with effective communications and outreach.
At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions.
To ensure the engagement of committed participants, we have implemented a $50 reservation hold requirement. Rest assured, this charge will only be processed if a registered participant fails to attend the event or cancels within 48 hours of the program. For those who show up or cancel with ample notice, the reservation hold will be released promptly with no charges incurred. We believe this approach will encourage a dedicated audience that values the opportunity to learn, share, and grow together, without causing any confusion about additional charges.
Thank you to our sponsors Alternative Strategies and the Better Business Bureau for making this great new space available to PRSA. Free parking is plentiful at the location.
If you have any questions or require further assistance, please don’t hesitate to reach out to us at Julie Smith-Taylor, APR 760-213-5686, juliesmithtaylor@gmail.com.
Notes: This is the nonprofit sign-up. Please only three nonprofit professionals per organization.

PRSA SD/IC: Diverse Dialogue Series
2023-08-22 17:00 - 19:00 | Diversionary Theatre, 4545 Park Boulevard #101, San Diego, CA, 92116, United States
PRSA San Diego/Imperial Counties Chapter is pleased to host our second Diversity + Inclusion event of the year.

ABOUT THIS EVENT:
PRSA San Diego/Imperial Counties Chapter is pleased to host our second Diversity + Inclusion event of the year as part of our Diverse Dialogue Series.
June is recognized as Pride month federally and in the State of California. July is the month San Diego celebrates Pride. So what happens the rest of the year? How can you be an ally to the LGBTQ+ community 365 days a year?
We invite you to attend a mixer at the historic Diversionary Theatre, the nation’s third oldest LGBTQ theater. We will gather in the Clark Cabaret for cocktail hour from 5pm to 6pm, then hear from our panelists of allies and members of the LGBTQ community from 6pm to 7pm. This event is sponsored by our panelists, Scatena Daniels and Intesa Communications.
This series is designed for an enlightening and uplighting evening of diverse voices and professionals in the field of Communications, Public Relations, and Marketing. The goal of the series is for members of our community to meet and hear from professionals that have lived experience in navigating their careers while being a person of color, gender diverse, expression, or ability.
PANELISTS:
• Margie Newman Tsay, Founding Partner, Managing Director Intesa Communications
• Denise Scatena, Founding Partner Scatena Daniels Communications
• Connor Maddocks, Civil Rights Advocate for the San Diego Transgender community
• Diego Sanchez, Chapter Leader of Gay for Good San Diego, a National, All LGBTQ volunteer organization
AGENDA:
• 5-6 p.m. – Pre-event networking featuring a signature PRSA cocktail
• 6-7 p.m. – Diverse Dialogue discussions with panelists plus Q+A portion
PARKING:
Street parking is available.

A big thank you to our event sponsors. We appreciate your support.

Panel: Different PR Sectors + How to Find the Right Fit for You
2023-07-20 17:30 - 19:00 | University of San Diego: Knauss School of Business Room 320, 5998 Alcala Park, San Diego, CA, 92110, United States
What’s it like working in different areas of PR? Experts from popular local sectors share an inside look at their day-to-day roles.

ABOUT THIS EVENT:
From lifestyle to higher education, what is it like working in different areas of PR? Hear from a panel of PR experts to get a look at their day-to-day roles and how to find a PR job that matches your interests.
AGENDA
5:30 – 6 p.m. – Networking
6 – 7 p.m. – Panel discussion
PANELISTS
Russell Yost, Associate Vice President for University Marketing and Communications at the University of San Diego
Katherine Randall, Founder of Katalyst PR
Paul Garcia, Director of Communications, San Diego Tourism Authority
PARKING
Guests can enter at the West entrance on Marion Way and can park in the West Lot. Or, parking can be found up the hill on Marian Way along the side of the road. Parking is $2.50/hour until 7 p.m.
Enter your license information into the parking payment kiosk found in the parking lot or using the parking app.
A complimentary shuttle will take guests to the top of the hill at the entrance of the Knauss School of Business. If you have any issues finding the space or parking, please call Elena Gomez from the PRSA Professional Development team at 760-415-6589
EVENT SPONSOR
This chapter event is sponsored by the University of San Diego’s Media Relations Team.

PRSA SD/IC: Diverse Dialogue Series
2023-06-01 18:00 - 19:30 | J/PR, 2341 Fifth Avenue, San Diego, CA, 92101, United States
PRSA San Diego/Imperial Counties Chapter is pleased to host our first Diversity + Inclusion event of the year.

ABOUT THIS EVENT:
PRSA San Diego/Imperial Counties Chapter is pleased to kick off our first Diversity + Inclusion event of the year with the Diverse Dialogue Series. Join our panelists for an enlightening and uplighting evening of diverse voices and professionals in the field of Communications, Public Relations, and Marketing. The goal of the series is for members of our community to meet and hear from professionals that have lived experience in navigating their careers while being a person of color, gender diverse, expression, or ability.
PANELISTS:
● Sandy Young, Vice President, J. Walcher Communications
● Charlene Siliezar, Professional Photographer and Creative Director, Studio Luniste
● Jerralyn Davis, Senior Account Executive, Global Social and Economic Impact, BerlinRosen
AGENDA:
● 6 p.m. – Pre-event networking with light bites and drinks
● 6:15 p.m. – Diverse Dialogue discussions with panelists plus Q+A portion
● 7:15 p.m. – Connect with fellow professionals
PARKING:There should be ample street parking surrounding our building and by Balboa Park. If not, there are a couple of paid lots nearby. When you arrive at the J/PR office, please ring the bell and we will greet you.

Why Crisis Communications is Vital for Reputations: A Panel Discussion
2023-03-21 12:00 - 13:00
When things go south, crisis comms pros have to be on top of their game to minimize reputational fallout. Experts share tips and stories.

Join us for a lunch and learn panel discussion moderated by Barb Moreno, Caltrans Public Affairs Director, and featuring San Diego International Airport Director of Communications Jonathan Heller, agency crisis comms pros Intesa Founding Partner Margie Newman, and Melissa Cameron, SVP & Partner at Southwest Strategies, as they share real world – and recent – examples of crisis communications in action.
From holiday air travel issues that left thousands stranded, to the human rights implications of discriminatory laws targeting the LGBTQ+ community, this panel has seen and led successful communications efforts through a wide range of issues. They’ll share their stories, best practices (sneak peek: stay calm and have a plan), along with tips you can use to help minimize the potential for reputational fallout when things go south.

Accreditation in Public Relations Information Session
2023-03-07 17:00 - 18:00
Join us to learn about the APR process and get started

The APR credential certifies your drive, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.

If you are interested in pursuing your APR, join us to learn the value of APR, how to get started and what the process involves.

PRSA SD/IC Networking 101: Pro Tips from Wright on Communications
2023-02-28 17:30 - 19:00 | 402 W Broadway 29th floor, 402 West Broadway, #29th floor, San Diego, CA, 92101, United States
Start 2023 on the (W)right Foot. PRSA San Diego/Imperial Counties Chapter is pleased to host our first professional development event.

PRSA San Diego/Imperial Counties Chapter is pleased to kick off our 2023 year of professional development events with a networking 101 mixer. Sponsored by (W)right On Communications, this event is offered free for all PRSA members.
For some of us, networking is not our best skill. But nevertheless, it is a necessary soft skill. Join us for a workshop and breakout groups to help you flex your networking muscles.
Helpful tips will include:

Ice breakers
Learning how to start a conversation and keep it going
How to ask questions that might lead to a sale, media opportunity or partnerships

A﻿GENDA:

5 p.m. – Pre-event networking
5:30-6:30 p.m. – WOC program, emceed by Corie and joined by Grant, Aleaha and David
6:30-7 p.m. – time to put learnings into practice!

You won’t want to miss this one! We’ll be at the top of a downtown high-rise with 360 views of San Diego and the beautiful bayfront.
Location:
(﻿W)right On Communications – 402 W Broadway 29th Floor, San Diego, CA 92101
Parking:
Street parking (paid). Or you can take the trolley! Just a short walk from the Santa Fe Depot via the Blue and One America Plaza via the Orange Line.
About our Sponsor:
(W)right On Communications, Inc. is an award-winning California public relations firm. We specialize in integrated strategic communications with locations in Los Angeles, San Diego, and a satellite office in Vancouver, B.C.
A﻿bout our Hosts:
Grant Wright, CEO & Managing Partner
Grant Wright has more than 30 years of senior management experience including external affairs and business development leadership roles for major American and Canadian corporations and their subsidiaries. With extensive skills in all aspects of communications including media, regulatory, governmental, community outreach and labor relations; he has also led major infrastructure project development, M&A due diligence and implementation management, marketing and brand development, strategic planning and business plan development for small through Fortune 500 companies.
As CEO and Managing Partner, Grant provides oversight and senior-level communications and business counsel for the agency’s client partners while also overseeing agency management and administration.
David Cumpston, Associate Vice President
David brings more than 20 years of communication experience to (W)right On, most recently as Associate Vice President at one of the largest PR agencies in the country. Spending most of his career in the Bay Area, he has developed and managed strategic communications for numerous prominent brands including JP Morgan Chase, Aramark, SEGA, Horizon Organic, Sutter Health, UCSF Medical Center, Stanford Children’s Hospital, Orbitz, Best Western, Walmart and Velodyne Lidar.
Aleaha Kopec, Senior Communications Strategist
Aleaha focuses on leading our client-partner relationships in our lifestyle division including the agency’s hospitality, tourism, senior living, wellness and education practice areas. Her extensive background in public relations includes experience with highly coveted consumer food and wellness brands as well as the QSR space to healthcare and hospitality brands on both the local and national scale.
Patricia Maxwell, Senior Communications Strategist
Patricia is an award-winning marketing and communication strategist with more than 15 years of experience producing brand content and executing myriad data-driven campaigns that support brand growth for diverse organizations. Her proven track record leverages cutting-edge digital/social analytics tools to optimize communications programs while creating targeted campaigns that lead to high ROI to ensure alignment with organizations’ vision and mission. Patricia’s passionate about building high-performing marketing and communication teams and cultivating strong brand partnerships. She works collaboratively with leadership on creative strategic marketing and communications programs that are both sustainable and successful.
Corie Fiebiger, Communications Strategist
With more than 10 years of experience in prior marketing roles in the Santa Barbara and Los Angeles markets, Corie supports the (W)right On team in multi-channel digital marketing, client relations management, social media, copywriting and copyediting, research and analytics, media pitching and more.

Merry and Bright Holiday Mixer
2022-12-07 17:00 - 19:00 | Feast and Fareway, 2000 Visalia Row, Coronado, CA, 92118, United States
Come be merry and bright with us as we bring our local PR community together for our annual volunteer appreciation holiday mixer!

Come be merry and bright with us as we bring our local PR community together for our annual volunteer appreciation holiday mixer! Throw on your favorite (and ugliest) holiday sweater and head to Feast and Fareway on Thursday, December 7 for a little mixing and mingling and A LOT of toasting to our wonderful volunteers and board members who helped make 2022 special. We’ll also be voting on the proposed 2023 leadership slate at the event as a part of our chapter’s Annual Meeting. QR codes will be available at the event for you to scan and cast your vote virtually.
We hope you can join us and help us reflect on what a terrific year we’ve had and celebrate all that’s to come in 2023.
As a thank you to our members and volunteers, this event is free. Thank you to our wonderful event partner, Feast and Fareway, for hosting this year’s volunteer appreciation event.
Health Advisory
To keep our community safe, masks and vaccines are recommended but not required. Thank you for helping us slow the spread of COVID-19 and Flu in our community.
Contact Membership Chair Rachel McGuire, APR at rachel@rmgcomm.com with questions.

2022 Edward L. Bernays Mark of Excellence Awards: Emanating Excellence
2022-11-15 17:00 - 21:00 | San Diego State University Alumni Center, 5250 55th Street, San Diego, CA, 92182, United States
PRSA SD/IC’s annual award ceremony recognizing outstanding public relations professionals, campaigns, strategies and tactics.

We hope you can join us for our 2022 Edward L. Bernays Mark of Excellence Awards! All winners will be announced at our in-person Bernays Awards program at San Diego State University.
During the ceremony, we’ll announce this year’s Bronze and Silver, Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and have emanated excellence during a challenging time.
NEW THIS YEAR:

Emcee: NBC 7 San Diego Reporter Joe Little
Special Message from PRSA National Chair Dr. Felicia Blow
Keynote: Janedra Sykes, Partner, Leadership and Organizational Development Lead of the Arboretta Group. Janedra has worked with the PRSA San Diego/Imperial Counties Board of Directors on our D&I initiatives since 2020
Complimentary Headshots by Vänner Photo & Design

Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night!
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person

Celebrate PRSA's Ethics Month with Author Paula Pedene, APR, PRSA Fellow
2022-09-22 12:00 - 13:00 | Online
September is PRSA’s National Ethics Awareness Month. Our Code of Ethics is designed to guide us as professional public relations practitioners to do the right thing, to do no harm and to stand up for what is morally and ethically right.
Paula Pedene, APR, Fellow PRSA is a decorated U.S. Navy Veteran with military service during both the Cold War and Operation Desert Storm. During her service, she discovered management’s unethical practices of keeping a false waiting list at the Phoenix VA. After raising numerous concerns internally, that fell on deaf ears, Paula knew she would need to take bolder moves to stop management’s unethical behavior.
Paula will discuss her experience, which she detailed in her book, “A Sacred Duty,” a first-person account of her whistleblower journey and the challenges she faced spiritually, physically and emotionally. Please join us for the virtual event below to hear her riveting story.
To learn more about Paula, feel free to visit her website.
Register here >>>

Pitch Perfect: The Lifecycle of a Story from Inbox to Live at 5
2022-09-21 12:00 - 13:00
Former Fox 5 producer Kelly Biele shares the lifecycle of a pitch in today’s newsroom, her worst pitches and making your pitch stand out.

Join us for a lunch and learn when former Fox 5 producer Kelly Biele leads a conversation with her colleague and shares insights on how to – and especially not to – pitch today’s media. In their years covering news, they’ve seen pitches that range from good, to bad, to downright ugly. They’ll take us through what our media savvy members should know about the lifecycle of a pitch in today’s news room, highlight the top 10 worst pitches they’ve ever received and share tips on how to craft a pitch that keeps you off of the worst list and in today’s news.

2022 Bernays Information Session
2022-08-23 17:00 - 18:00
Learn how to submit your best work into PRSA SD/IC’s annual The Edward L. Bernays Mark of Excellence Awards

Learn how to submit your best work for PRSA SD/IC’s annual The Edward L. Bernays Mark of Excellence Awards, which recognize the expertise and dedication of public relations professionals within San Diego and Imperial Counties.
PRSA SD/IC Past President, Vice President of Southwest Strategies and multiple Bernays awards winner Hope Ditto Reilly will give tips on crafting submissions and answer questions to help this be an award-winning season for your organization.

Your Next Move: Career Journey Chat with Mid-City CAN's Ron Sanchez
2022-08-16 17:30 - 18:30 | Mujeres Brew House, 1983 Julian Ave, San Diego, CA, 92113, United States
Meet up at Mujeres Brew House in Barrio Logan and speak with Mid-City CAN’s Ron Sanchez about nonprofit PR and marketing careers.

Your Next Move is a career-mobility event series created by PRSA SD/IC’s Diversity & Inclusion Committee for communicators and creatives in San Diego, Imperial Counties and Tijuana.

During this event, attendees will get:

An opportunity to see themselves in this organization or other nonprofits as PR or marketing professionals one day
A 20-minute career journey chat from a staff member at Mid-City CAN and an opportunity to ask questions

About Mid-City CAN:
Mid-City CAN is a community-based organization located in City Heights that focuses on police accountability, improving transportation, advocating for juvenile justice, and building community power.

About the speaker:

Ron Sanchez has spent most of his life working in communications and creating art. He has worked for organizations such as USA Today, PR Newswire, and presently Mid-City CAN as a media specialist. Away from work, Ron enjoys being involved in the community and is a volunteer for the ACLU, loves playing with musicians, , and is often seen around town with his DSLR camera.
For questions, not reservations, contact Arturo Garcia at arturo.jgs@gmail.com.

Your Next Move: Agency tour + career chat with Community Boost
2022-08-09 17:15 - 18:00 | Community Boost Consulting, 1420 Kettner Boulevard, #suite 100, San Diego, CA, 92101, United States
Your Next Move is a career-mobility series for communicators and creatives in the San Diego, Imperial Counties and Tijuana regions.

Through this event, our attendees will get:
A tour from the agency Community Boost
An opportunity to see themselves in this organization, especially with the digital marketing apprenticeship opening
A 20-minute career journey chat from a staff member at Community Boost
About Community Boost:
Community Boost is a digital marketing agency that works with nonprofits of all sizes and sectors to accelerate and scale online revenue and impact. Learn more at https://www.communityboost.org/
For questions, not reservations, contact Arturo Garcia at arturo.jgs@gmail.com.

Your Next Move: San Diego/Imperial Counties PRSA PR Pride Mixer
2022-07-20 17:30 - 19:00 | Diversionary Theatre, 4545 Park Boulevard #101, San Diego, CA, 92116, United States
Happy Pride San Diego! The Board of Directors of PRSA would like to invite you to a PR Pride night mixer.

If you’re a PR, Communications or Marketing pro who identifies as LGBTQ+ – or identify as an ally of the LGBTQ community – we want to raise our glasses with you.
Let’s meet at the Diversionary Theater, the third-oldest LGBTQ+ theatre in the United States, and enjoy a special PR Pride cocktail in their new Clark Cabaret and get together to catch up with one another. It’s important to recognize why Pride matters and how we can continue to create safe spaces for one another.
Your Next Move is a career-mobility series for communicators and creatives in the San Diego, Imperial Counties and Tijuana regions. It’s produced by PRSA SD/IC’s Diversity and Inclusion committee. Are you ready for your next move?

PR Pros Give Back: Annual Quality Time with PR Minds Event
2022-06-22 17:00 - 19:00 | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Quality Time with PR Minds Volunteer Registration: Giving Back to San Diego’s Nonprofit Community

The San Diego/Imperial County chapter of PRSA is hosting our annual Quality Time with PR Minds event at 5:00 p.m. on Wednesday, June 22 at the Better Business Bureau Ignite Center.

This event gives PR/communications professionals an opportunity to volunteer their time and talents to help San Diego-area nonprofits reach their communications goals or tackle strategic challenges. PRSA members at all levels of experience and backgrounds are welcome. Whether you have just a few years of experience or are a seasoned professional, nonprofits can benefit from your bright ideas and experience.

Year after year, PRSA SD/IC hears from participants that this is their favorite event of the year because they’re able to use their expertise to help raise awareness for the great work happening in the San Diego nonprofit community. We also hear that PRSA professionals enjoy brainstorming with other members they don’t get to work with work with on a day-to-day basis.

Register today and stay tuned for more information about the nonprofit organizations participating in this year’s event. If you know of a nonprofit organization facing a communications hurdle, please refer them to Kim Coutts, kim@civilian.com for consideration.
Note: This is the sign-up for PR Pros to provide consulting to nonprofits. If you are a nonprofit, you can sign up here https://www.eventbrite.com/e/quality-time-with-pr-minds-tickets-337613098867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Quality Time with PR Minds
2022-06-22 17:00 - 19:00 | ignite sparked by BBB, 4747 Viewridge Avenue, San Diego, CA, 92123, United States
Nonprofit sign-up for two hours of free, senior-level communications, public relations, and outreach consulting

The San Diego/Imperial County Chapter of Public Relations Society of America (PRSA) is hosting our annual outreach event to help San Diego and Imperial County nonprofits reach their PR/Communication goals. This year’s Quality Time with PR Minds event pairs PR professionals with local nonprofits for an evening of sharing PR best practices, learning about nonprofit challenges, and brainstorming tactics to support nonprofit success.

The event is at 5 p.m. on Wednesday, June 22, at the Better Business Bureau Ignite Center. The event opens with registration and networking at 5:00 p.m. and the program starting at 5:15 p.m.
The program will center on a 1.5 hour working session for PR and nonprofit professionals to team up to tackle the top organizational challenges that can be solved with effective communications and outreach.

At the conclusion of the event, we encourage participants to exchange contact information and be open to fielding possible follow-up questions.

Thank you to the Better Business Bureau for making this great new space available to PRSA. Free parking is plentiful at the location and pizza will be provided by Mr. Moto and Kombucha by NOVA
Note: This is the nonprofit organization sign-up. If you are a PR Pro looking to provide consulting, please sign up here: https://www.eventbrite.com/e/pr-pros-give-back-annual-quality-time-with-pr-minds-event-tickets-337618916267?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

RECORDING: Accreditation in PRelations: The What, Why and How of the APR
2022-05-28 19:00 - 20:00
Receiving your APR is a great way to set you apart from your peers. Join us for an informational session on the APR process.

Thinking about getting your Accreditation in Public Relations (APR)? Join us for an APR informational session on April 15th at noon via Zoom. We will have several panelists who have completed the accreditation process share their tips and experiences.
By the end, attendees will learn:

The key steps to participate in the APR journey
General overview of the panel presentation and the computer-based examination
How others have successfully completed the accreditation process

Panelists:

Anne Buckley, Chief Communications and Marketing Officer at UC San Diego
Anthony King, Director of Communications, Division of Arts and Humanities at UC San Diego
Michelle Franklin, Director of Communications, Division of Physical Sciences at UC San Diego

Sponsor:
We thank Reliance Public Relations and RMG Communications for sponsoring this event.

For questions, not reservations, contact Patrick Thelen at pthelen@sdsu.edu. For assistance with ticket purchases, contact Maggie Padilla at prsa.maggie@gmail.com.
The cancellation deadline is April 14, 2022. No refunds granted after April 15, 2022. Non-members who are no-shows will be billed. We will refund through the original payment method only.

Why You Need to Create a Strategic Plan
2022-05-18 12:00 - 13:00
A communications plan allows you to focus on the end game: What action are you asking of your publics and what will get you there?

A strategic communications plan allows you to keep the focus on the end game: What action/decision or awareness are you asking of your publics and what strategies will get you there? Creating a communications strategy allows you to decipher when to say ‘yes’ to certain tactics, and more importantly, when to say ‘no.’
By the end of the webinar, attendees will:

Learn the components of a strategic communications plan
Understand the value of research
See how a plan boosts your credibility in the C-suite
Get an opportunity to ask your questions!

Panelists:

Anne Buckley, APR, Chief Communications and Marketing Officer, UC San Diego (moderator)
Matt Nagel, APR, Senior Executive Director of Public Relations, UC San Diego
Cheryl Robinson, APR, Director of Special Communications & Marketing Projects, UC San Diego
Arturo Garcia, Manager of Marketing and Communications, Museum of Photographic Arts

PRSA Member Mixer: "Dining Out for Life"
2022-04-28 17:30 - 19:00 | Park & Rec, 4612 Park Boulevard, San Diego, CA, 92116, United States
Hosted by the PRSA Board & the Community Relations & Advocacy Committee

The PRSA San Diego/Imperial Counties Chapter is inviting members to join us for the 16th Annual “Dining out for Life,” a day full of giving back, fun and food as some of San Diego’s most generous restaurants, bars, coffeehouses and ice cream parlors pledge 25-100% of their sales back to The LGBT Center’s HIV services and programs.

PRSA is showing our support by inviting members to stop by for a drink and some networking at Park & Rec from 5:30pm to 7pm. Let’s reconnect for a good cause. Bring your friends!

Accreditation in Public Relations: The What, Why and How of the APR
2022-04-15 12:00 - 13:00
Receiving your APR is a great way to set you apart from your peers. Join us on April 15 for an informational session on the APR process.

Thinking about getting your Accreditation in Public Relations (APR)? Join us for an APR informational session on April 15th at noon via Zoom. We will have several panelists who have completed the accreditation process share their tips and experiences.
By the end, attendees will learn:

The key steps to participate in the APR journey
General overview of the panel presentation and the computer-based examination
How others have successfully completed the accreditation process

Panelists:

Anne Buckley, Chief Communications and Marketing Officer at UC San Diego
Anthony King, Director of Communications, Division of Arts and Humanities at UC San Diego
Michelle Franklin, Director of Communications, Division of Physical Sciences at UC San Diego

Sponsor:
We thank Reliance Public Relations and RMG Communications for sponsoring this event.

For questions, not reservations, contact Patrick Thelen at pthelen@sdsu.edu. For assistance with ticket purchases, contact Maggie Padilla at prsa.maggie@gmail.com.
The cancellation deadline is April 14, 2022. No refunds granted after April 15, 2022. Non-members who are no-shows will be billed. We will refund through the original payment method only.

RECORDING: The Future of PR
2022-04-08 23:00 - 23:59
RECORDING: Hear from the newest voices and minds in public relations: Students, interns, apprentices and new pros!

Through this webinar, our attendees will get:

Trends and tactics currently being used by this new generation of PR professionals
Predictions on which new tactics will be key and which are likely to fade
A chance to listen to our workforce’s next leaders to note what they need from us to thrive and what they expect from the field
An opportunity to ask YOUR questions!

Panelists include (more information below:

Mariah Hugo (New pro – Katz & Associates)
Abril Sosa-Pineda (Student – San Diego State)
Karissa Duran (New pro – Mixte Communications)
More panelists to come

Panelist bios:

Mariah Hugo builds relationships. She helps her clients reach their local and regional communities as a Junior Account Executive at Katz & Associates. Mariah graduated from San Diego State University and is a proud San Diego native.

Abril Sosa-Pineda is a public relations specialist who enjoys building connections, telling compelling stories and rolling with the punches. She is expected to graduate from San Diego State University in May 2022 with a degree in PR. As she continues her professional journey she is determined to create inclusive spaces that generate bold and thoughtful ideas.

Karissa strives to change the world by telling its stories. As a Public Relations Account Specialist at Mixte Communications, Karissa amplifies voices of traditionally marginalized communities and challenges the status quo. Karissa graduated from San Diego State University in 2021 and continues to delve deeper into her passion for Journalism.

March Membership Mixer
2022-03-10 17:30 - 18:30
Join us for our first 2022 virtual Member Mixer and Happy Hour!

All you will need is yourself, your beverage of choice and access to the internet.
Members and non-members are welcome to join as we catch up and learn more about each other and what PRSA SD/IC has in store for this year, including upcoming events and networking opportunities.
This event will also give us an opportunity to engage with other members in breakout rooms to maximize our mingling.
Thank you to the Membership Mixer Sponsor – RMG Communications!

For questions, not reservations, please contact Mariah Hugo at mariahjhugo@gmail.com. For assistance with ticket purchases, please contact Maggie Padilla at prsa.maggie@gmail.com.

The Future of PR
2022-03-04 12:00 - 13:00
Hear from the newest voices and minds in public relations: Students, interns, apprentices and new pros!

Through this webinar, our attendees will get:

Trends and tactics currently being used by this new generation of PR professionals
Predictions on which new tactics will be key and which are likely to fade
A chance to listen to our workforce’s next leaders to note what they need from us to thrive and what they expect from the field
An opportunity to ask YOUR questions!

Panelists include (more about each below):

Mariah Hugo (New pro – Katz & Associates)
Abril Sosa-Pineda (Student – San Diego State)
Karissa Duran (New pro – Mixte Communications)
More panelists to come

For questions, not reservations, please contact Arturo Garcia at garcia@mopa.org.

Panelist bios:

Mariah Hugo builds relationships. She helps her clients reach their local and regional communities as a Junior Account Executive at Katz & Associates. Mariah graduated from San Diego State University and is a proud San Diego native.

Abril Sosa-Pineda is a public relations specialist who enjoys building connections, telling compelling stories and rolling with the punches. She is expected to graduate from San Diego State University in May 2022 with a degree in PR. As she continues her professional journey she is determined to create inclusive spaces that generate bold and thoughtful ideas.

Karissa strives to change the world by telling its stories. As a Public Relations Account Specialist at Mixte Communications, Karissa amplifies voices of traditionally marginalized communities and challenges the status quo. Karissa graduated from San Diego State University in 2021 and continues to delve deeper into her passion for Journalism.

2021 Bernays Awards Re-order
2022-01-28 20:00 - 23:59
Congratulations to all the 2021 Bernays winners! If you would like to order duplicate awards, the deadline is Friday, January 28, 2022.

Congratulations again to all the 2021 Bernays winners! We enjoyed celebrating another year of your impressive work. If you would like to order duplicate awards for other members of your team or for your clients, the deadline for orders is Friday, January 28, 2022.

Cost for duplicate awards is as follows:

• Bronze Award of Merit: $96 PRSA member/$100 non-member

• Bronze Award of Excellence: $98 PRSA member/$102 non-member

• Silver Award of Merit: $96 PRSA member/$100 non-member

• Silver Award of Excellence: $98 PRSA member/$102 non-member

• Best of the Show Award: $120 PRSA members/$125 non-members

• Special Award: $120 PRSA members/$125 non-members

Duplicate awards can be ordered here, and you will need to provide the recognition name to be engraved on the award.

Awards will be shipped directly to you. Please provide your shipping address. Contact Giovanna Castro at fdlaw01@gmail.com if you have questions about ordering duplicate awards.

RECORDING: Meet the Media: Get Pitch Tips from Leading Local Journalists
2022-01-14 17:00 - 18:00
Want to send fewer pitches but land more coverage? Join our panel of journalists to find out what they are looking for today!

RECORDING: Connect with some of the best journalists in the region and get their insights on how to increase the success of your media relations and outreach programs. Our media panelists will provide tips for scoring coverage and provide feedback on your current story ideas.
At this webinar, you will hear from:
Associated Press reporter Julie Watson. Watson is a San Diego-based reporter covering California, U.S.-Mexico border and military affairs.
San Diego Union-Tribune biotech reporter Jonathan Wosen. A native San Diegan, Wosen covers the regional biotech industry as well as the San Diego Zoo.
The Filipino Press publisher Susan Delos Santos. Delos Santos and her publication are focused on empowering the growing Filipino community in the region with news and information.
KPBS news editor Gina Diamante. An Emmy-award winning journalist, Diamante joined KPBS in 2011 to launch the KPBS Evening Edition. Diamante has also been a writer, reporter, anchor, producer and news director at stations across California.

Moderated by Kim Coutts, PRSA Board Member, Professional Development Committee
For questions, not reservations, contact Kim Coutts at kim@civilian.com

Meet the Media: Get Pitch Tips and Feedback from Leading Local Journalists
2021-12-02 12:00 - 13:00
Want to send fewer pitches but land more coverage? Join our panel of journalists to find out what they are looking for today!

Join us Dec. 2 to connect with some of the best journalists in the region and get their insights on how to increase the success of your media relations and outreach programs. Our media panelists will provide tips for scoring coverage and provide feedback on your current story ideas.
At this webinar, you will hear from:
Associated Press reporter Julie Watson. Watson is a San Diego-based reporter covering California, U.S.-Mexico border and military affairs.
San Diego Union-Tribune biotech reporter Jonathan Wosen. A native San Diegan, Wosen covers the regional biotech industry as well as the San Diego Zoo.
The Filipino Press publisher Susan Delos Santos. Delos Santos and her publication are focused on empowering the growing Filipino community in the region with news and information.
KPBS news editor Gina Diamante. An Emmy-award winning journalist, Diamante joined KPBS in 2011 to launch the KPBS Evening Edition. Diamante has also been a writer, reporter, anchor, producer and news director at stations across California.

Moderated by Kim Coutts, PRSA Board Member, Professional Development Committee
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Kim Coutts at kim@civilian.com

2021 Edward L. Bernays Mark of Excellence Awards: Bolder, Brighter, Better
2021-11-18 16:00 - 18:00 | San Diego Natural History Museum, 1788 El Prado, San Diego, CA, 92101, United States
We are celebrating our first hybrid 2021 Edward L. Bernays Mark of Excellence Awards!

Bronze and Silver Award winners will be revealed virtually again this year, however we are excited to announce tickets are on sale for our in-person Bernays Awards Mixer on the rooftop of the San Diego Natural History Museum! During a short ceremony, we’ll announce this year’s Bronze and Silver Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and emerged from a challenging year – bolder, brighter, better.
We’ll also hold our 2021 annual chapter meeting, where we’ll recognize our volunteers and elect our 2022 Board of Directors. Join us as we celebrate the winners, catch up with friends and colleagues, and enjoy the night!
All winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person.
VIRTUAL AWARDS ANNOUNCEMENT
When: Thursday, Nov. 18 from 9 a.m. to 4 p.m.
Where: PRSASanDiego Twitter Feed
Free to all!
BERNAYS AWARDS MIXER
When: Thursday, Nov. 18
4 p.m. – 6 p.m.
Where: San Diego Natural History Museum (Rooftop)
1788 El Prado, San Diego, CA 92101
EVENT DETAILS
Cocktail Hour & Networking – 4 – 4:30 p.m.
• Light bites.
• Each guest will receive two complimentary drinks during cocktail hour.
• Additional alcoholic and non-alcoholic beverages will be available for purchase.
Annual Chapter Meeting – 4:30-5 p.m.
• Participate in our annual chapter meeting where we will recognize our wonderful members and volunteers, and elect our 2022 Board of Directors.
• To show our appreciation, members and volunteers will receive a complimentary special gift.
Awards Ceremony – 5-6 p.m.
• In a limited ceremony, Special Award and Best of Show winners will be honored and receive will receive their awards from the ceremony host.
• Networking and celebration to follow.
Out of an abundance of caution, this year’s event attendance will be limited to 100 attendees, so we encourage you to purchase tickets as soon as possible. With our capped attendance, we will initially offer a maximum of five tickets per organization to ensure we have space for all of this year’s winners.
PURCHASE YOUR TICKETS
Individual tickets and sponsorships that offer elevated company exposure through website/social promotion, are available now:
• Individual PRSA San Diego/Imperial Counties Chapter Members: $50
• Individual non-PRSA SD/IC Practitioners: $60
• Individual PRSSA/Students: $30
COVID-19: PRSA SD/IC’s Bernays 2021 event will be held in accordance with county guidelines. We will be closely monitoring health guidelines as they evolve and will be requiring all attendees to complete a standard COVID-19 waiver digitally ahead of the event.
Should the event be cancelled in accordance, tickets will be refunded.
For questions regarding Bernays tickets or Eventbrite, please contact Emily Roethle at eroethle@crowepr.com.

BERNAYS AWARDS SPONSORS AND SPONSORSHIP OPPORTUNITIES
To learn about opportunities to sponsor the online and/or in-person event, contact April Tellez Green at aprilatellez@gmail.com.
Sponsor Recognition
Thank you to our 2021 Bernays Awards Sponsors!
Graphics & Design

Video Sponsor

Drinks Sponsor

RECORDING: The Scoop on the Shell: The PR Behind Launching a Landmark
2021-11-12 17:00 - 18:00
RECORDING of PRSA SD/IC ‘s discussion of what it was like to create the PR launch of the Rady Shell at Jacobs Park

San Diego’s newest arts and culture venue is an instant landmark.
The brand new Rady Shell at Jacobs Park, the new permenent home for the San Diego Symphony, has captured regional, state, national and international attention.
The lauch of this venue – which also happens to be a public park when not in use – is a perfect lesson for PR, Communications, and Marketing Pros, as well as students studying our craft.
In this webinar, you will hear from:
The team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign, media relations outreach, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic.
This is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world, as well as the media.
PRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar.

With purchase of your ticket to the event, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!).
Our panel features:
Carrie Jones, Chief Communications Officer at Raindrop

As Chief Communications Officer at Raindrop, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients, while overseeing the agency’s PR, influencer and social media departments. Carrie is an award-wining media strategist, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality, tourism, art/non-profit, consumer packaged goods and fitness, Carrie understands the importance of brand authenticity with consumers, and how critical it is as a brand to manage its reputation and narrative.
Carrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.
Kelsey Buller, Public Relations Supervisor

Kelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop, Kelsey helps manage publicity and influencer management across print, digital, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise), arts/hospitality/tourism (San Diego Symphony, Del Mar Thoroughbred Club), and CPG (Cleo+Coco, Omigo, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic, she led PR efforts for the hospital’s third face transplant. With a background in journalism, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co, Organic Spa Magazine, Sophisticate’s Hairstyle Guide, Sophisticate’s Black Hair and American Cheerleader Magazine.
Moderated by Barbara Cosio Moreno, PRSA Board Member, Professional Development Committee
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.
