PRSA San Diego

The Scoop on the Shell: The PR Behind Launching a Landmark
2021-10-08 12:00 - 13:00 (America/Los_Angeles) | CA
Join PRSA SD/IC as we discuss what it was like to create the PR and Media Relations campaign for the launch of the Rady Shell at Jacobs Park

San Diego’s newest arts and culture venue is an instant landmark.
The brand new Rady Shell at Jacobs Park, the new permenent home for the San Diego Symphony, has captured regional, state, national and international attention.
The lauch of this venue – which also happens to be a public park when not in use – is a perfect lesson for PR, Communications, and Marketing Pros, as well as students studying our craft.
In this webinar, you will hear from:
The team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign, media relations outreach, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic.
This is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world, as well as the media.
PRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar.

With purchase of your ticket to the event, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!).
Our panel features:
Carrie Jones, Chief Communications Officer at Raindrop

As Chief Communications Officer at Raindrop, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients, while overseeing the agency’s PR, influencer and social media departments. Carrie is an award-wining media strategist, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality, tourism, art/non-profit, consumer packaged goods and fitness, Carrie understands the importance of brand authenticity with consumers, and how critical it is as a brand to manage its reputation and narrative.
Carrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.
Kelsey Buller, Public Relations Supervisor

Kelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop, Kelsey helps manage publicity and influencer management across print, digital, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise), arts/hospitality/tourism (San Diego Symphony, Del Mar Thoroughbred Club), and CPG (Cleo+Coco, Omigo, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic, she led PR efforts for the hospital’s third face transplant. With a background in journalism, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co, Organic Spa Magazine, Sophisticate’s Hairstyle Guide, Sophisticate’s Black Hair and American Cheerleader Magazine.
Moderated by Barbara Cosio Moreno, PRSA Board Member, Professional Development Committee
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.

Think Smart & Stay Cool: The Power of Civil Discourse
2021-09-29 12:00 - 13:00 (America/Los_Angeles) | CA
Join PRSA SD/IC’s online roundtable on the Power of Civil Discourse and How it Enhances Our Profession

Communicating with Civility Is Fundamental to Our Profession
The last decade has seen a rapid decline in the public’s willingness to speak and to treat each other with civility. Some will blame a contentious political environment, the popularity of social media and the anonymity it affords, or the ongoing degradation of decency and compassionate thinking.
As public relations professionals, we should always champion the idea that effective communications is based on civility, compassion, and respect for all.
In honor of National Ethics Month, our chapter is focusing on the the importance of civility and how we can hone our skills to become stronger, more sensitive and more powerful communicators. We want to help you strengthen your skill set so you can not only enhance our profession by your actions, but become highly respected leaders in public relations who adhere to our established Code of Ethics and value civil discourse in all that we do.
In this webinar, you will hear:

Why civility has become part of PRSA’s strategic plan
Skills that can make you a more effective communicator
How to disagree productively
Questions to ask a prospective client or boss in order to rate their ethical standards before you say “yes”
An 8-Point Checklist on how to maintain civility and communicate effectively in difficult or polarizing situations
Examples of successful campaigns where civil discourse made all the difference

We’ll also leave plenty of time for questions and further discussion.
This lunch and learn event is one you don’t want to miss!
Our roundtable panel features:
Anthony D’Angelo, APR, PRSA Fellow – 2018 National PRSA Chair and Public Relations Professor and Director of the Executive Master’s Program in Communications Management at Syracuse University in upstate New York
Sandy Young, Vice President, J. Walcher Communications, an award-winning agency in San Diego. Young is a former board member of our PRSA Chapter
Karen Swim, APR, Founder & CEO of Words for Hire, a full-service public relations and marketing agency in Shelby Township, MI near Detroit. Swim also serves on the National PRSA Ethics Committee.
Mark McClennan, APR PRSA Fellow – 2016 National PRSA Chair and the founder of “EthicalVoices.com” a weekly vlog featuring respected communications professionals across the country. McClennan also works for a PR agency in Boston, MA.
Moderated by Julie Smith-Taylor, APR, PRSA Board Member, Ethics Committee Chair and Founder/Owner of Taylor PR Strategies
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Julie Smith-Taylor at juliesmithtaylor@gmail.com.

Trending: Fun Social Media Tactics to Build Positive Brand Sentiment
2021-09-24 12:00 - 13:00 (America/Los_Angeles) | CA
Fun and unexpected social media tactics that help build positive brand sentiment

About the panel
Through this webinar, our attendees will get:

An understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)
Examples of tactics to maintain your social media community engaged
Tips for how your brand can adopt an in-platform voice (ready to make a meme?)
Resources (newsletters and social media influencers) to stay updated on social platforms and trending content
Thoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities, too)
More tactics (!) for collaborating with content producers and copywriters

About PRSA SD/IC
PRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels, and practice areas including corporate, agency, government, nonprofit and education.
Panelists

Janine Davis, Manager, Brand Social, XX Artists
Angela Elo-Rivera, Media Communications Specialist, UC San Diego AntiViral Research Center
Ramel Wallace, Senior Community Manager, BAM
Adriana Heldiz, Multimedia Producer, Voice of San Diego

If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

2021 Bernays Awards: Info Session
2021-08-31 18:00 - 19:00 (America/Los_Angeles) | CA
PRSA SD/IC is hosting an information session where all your questions will be answered by previous winners

In this webinar, you will get:

Tips from previous winners to complete your entry
Answers to all your questions about the awards
Insight to the awards’ value in your career coming from senior communications pros

For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

Lunch and Learn: Communicating with Pride
2021-07-09 12:00 - 13:00 (America/Los_Angeles) | CA
Join PRSA SD/IC’s online conversation with members of the LGBTQ Community to discuss what makes inclusive messaging and work environments.

We’ve all seen the logos changing and the messages of, “Happy Pride,” but how can we ensure as PR, Communications and Marketing pros that we are walking the walk. July is Pride Month in San Diego. It comes on the heels of June which is celebrated as LGBTQ Month in California and in the U.S.
What happens in the months after Pride?
PRSA San Diego /Imperial Counties Chapter is taking this opportunity to host a discussion with members of the LGBTQ Community about how to be a supportive ally, introduce you to communications professionals who are also out and proud, and discuss how we can improve our communications messages to be inclusive.
In this webinar, you will hear:

What does it mean to be an ally
Why are pronouns so important
How can you ensure your campaigns are inclusive
Is your office a positive environment for LGBTQ employees

This lunch and learn event is one you don’t want to miss.
Our panel features:
Dr. Vincent “Vinnie” Pompei
He/Him | Director, Youth Well-Being Project, Human Rights Campaign
Dr. Vincent “Vinnie” Pompei is the Director of the Youth Well-Being Program encompassing the annual Time to THRIVE conference, Project THRIVE, the Youth Ambassador Initiative, and a portfolio of training and educational resources to help youth-serving professionals promote the overall well-being of LGBTQ youth. Before joining HRC, Vincent was the Project Director for the Center for Excellence in School Counseling and Leadership at San Diego State University and spent over ten years as a classroom teacher and school counselor. He also served as President for the California Association of School Counselors, was on the LGBTQ Issues Advisory Committee for the California Teachers Association, and was a National Cadre Trainer for the National Education Association.
Jerry McCormick
He/Him | Senior Public Information Officer, City of San Diego
Jerry McCormick is a Senior Public Information Officer with the City of San Diego. He is the founder of the San Diego Association of Black Journalists (now celebrating its 21st year) and a current board member of the Society of Professional Journalists. McCormick has worked locally at The San Diego Union-Tribune, NBC 7 San Diego (where he won an Emmy for his work on the Boston Bombing tragedy) and Fox 5 San Diego. He also teaches broadcast at San Diego State University and print journalism at Southwestern College in Chula Vista. In addition, he is an active member of the National Association of Black Journalists.
Ari Lopez
They/Them | Operations & Special Projects Coordinator at Mixte Communications
Before joining Mixte, Ari (they/them) volunteered for a handful of CBOs and NPOs in the San Diego region. They have worked for two different San Diego government agencies: SANDAG and the County of San Dego’s Environmental Health Department. They also briefly worked for a philanthropy-servicing organization where they had the opportunity to support local, small and minority-owned businesses that have been impacted by the global pandemic, helping local business owners secure grants provided by the CARES Act.
Born and raised on Kumeyaay land (San Diego region), Ari is a Latinx, first-generation college graduate and a queer person of color who has naturally gravitated towards social justice issues and campaigns. Ari holds a BA in Socio-Cultural Anthropology and Urban Studies & Planning from UC San Diego. They value accountability, collaboration, equity, and sustainability.
Moderated by Barbara Cosio Moreno, PRSA Board Member, Communications Professional, & Proud member of the LGBTQ community
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Barbara Cosio Moreno at bjmoreno7@gmail.com.

RECORDING: Building Better Leaders of Equity, Diversity & Inclusion
2021-05-26 17:30 - 2021-06-10 23:30 (America/Los_Angeles) | CA
ICYMI: Purchase a recording of PRSA SD/IC ‘s event Building Better Leaders

In this webinar, you will get:

A transparent, honest presentation of PRSA SD/IC’s work toward building better leaders as it pertains to equity, inclusion and diversity (EDI)
An example of a structured three-year plan to achieve measurable outcomes as it pertains to EDI
Context brought in by BIPOC industry leaders where they will speak on additional ways the industry as a whole can grow
An example of an EDI process that can be applied in your organization

About:
The San Diego/Imperial Counties Chapter of PRSA is committed to leading a more diverse and inclusive organization.
Recent efforts have been put forth to become a more inclusive organization, which include reinstating a dedicated Diversity and Inclusion Committee. Between March and July 2020, D&I Committee Chair Jamie Hampton conducted listening sessions with our board. The goals in doing so were to create a baseline on how well-versed the current board is on EDI and gather observations based on ideas or perspectives commonly shared across the board.
Jamie built a report to highlight through-lines and make recommendations to help our Chapter be more representative of the communities we serve, and help each of us reflect on how we can become better leaders as it pertains to EDI.
During this event, we will share the results from the board assessment, which will include the following:

Key takeaways
Challenges and opportunities
Next steps

PRSA SD/IC is hosting this online conversation to share these findings with other communications professionals in our field, and also to ensure accountability by making the report public.
Panelists will include:

Keith Bryant, San Diego journalist and meteorologist currently working as a news producer at NBC7 and president of the San Diego Association of Black Journalists
Jamie Hampton, PRSA SD/IC D&I chair and CEO of Mixte Communications and Tracks Public Relations
Angel Mason Broadus, president and founder of Puzzle Pieces Marketing
Kristine Mason Broadus, vice president of Puzzle Pieces Marketing

Jamie will present the report’s findings while Keith, Angel and Kristine will share insight on areas of improvement within the local PR industry.
We invite you to watch this important discussion in transparency and accountability.
If you are not able to purchase online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

Building Better Leaders of Equity, Diversity & Inclusion
2021-05-20 18:00 - 19:00 (America/Los_Angeles) | CA
PRSA SD/IC is hosting this online conversation to share findings from our EDI listening report.

In this webinar, you will get:

A transparent, honest presentation of PRSA SD/IC’s work toward building better leaders as it pertains to equity, inclusion and diversity (EDI)
An example of a structured three-year plan to achieve measurable outcomes as it pertains to EDI
Context brought in by BIPOC industry leaders where they will speak on additional ways the industry as a whole can grow
An example of an EDI process that can be applied in your organization

About:
The San Diego/Imperial Counties Chapter of PRSA is committed to leading a more diverse and inclusive organization.
Recent efforts have been put forth to become a more inclusive organization, which include reinstating a dedicated Diversity and Inclusion Committee. Between March and July 2020, D&I Committee Chair Jamie Hampton conducted listening sessions with our board. The goals in doing so were to create a baseline on how well-versed the current board is on EDI and gather observations based on ideas or perspectives commonly shared across the board.
Jamie built a report to highlight through-lines and make recommendations to help our Chapter be more representative of the communities we serve, and help each of us reflect on how we can become better leaders as it pertains to EDI.
During this event, we will share the results from the board assessment, which will include the following:

Key takeaways
Challenges and opportunities
Next steps

PRSA SD/IC is hosting this online conversation to share these findings with other communications professionals in our field, and also to ensure accountability by making the report public.
Panelists will include:

Keith Bryant, San Diego journalist and meteorologist currently working as a news producer at NBC7 and president of the San Diego Association of Black Journalists
Jamie Hampton, PRSA SD/IC D&I chair and CEO of Mixte Communications and Tracks Public Relations
Angel Mason Broadus, president and founder of Puzzle Pieces Marketing
Kristine Mason Broadus, vice president of Puzzle Pieces Marketing

Jamie will present the report’s findings while Keith, Angel and Kristine will share insight on areas of improvement within the local PR industry.
We invite you to join us for this important discussion in transparency and accountability.
If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

San Diego's Creative Economy
2021-04-23 12:00 - 13:00 UTC | Online
Did you know that our collective worth to the San Diego economy is $11 Billion? That truly elevates the value of our field. This applies to Communications, Marketing, Public Relations, Journalists, Designers, Freelancers and other creatives.
PRSA San Diego/Imperial Counties Chapter invites you to learn about “The Creative Economy.” Virtually enjoy lunch while learning about how your role is supporting San Diego’s industry of creative professionals and the incredible pool of talent we are a part of.
Take an hour out of your day to get an understanding of this first-of-its-kind study on our industry and what it means to work here, recruit here and what the future holds.
Panelists will lead us through an in-depth discussion, including: Jonathon Glus, Executive Director for the City of San Diego Arts and Culture Commission; Jordan Latchford, Research Manager for the San Diego Regional Economic Development Corporation; Ann Berchtold, Director of Marketing and Communications for MIG; and Mario Sanguinet, Research Specialist for Pay Our Interns and a Communication Instructor at Southwestern College.

If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.

For questions, not reservations, contact Barb Cosio Moreno.
View the Creative Economy Study.

Thank you to our event sponsor, the San Diego Regional Economic Development Corporation.
