BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PRSA San Diego - ECPv6.1.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PRSA San Diego X-ORIGINAL-URL:https://prsasdic.org X-WR-CALDESC:Events for PRSA San Diego REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20210101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220304T120000 DTEND;TZID=America/Los_Angeles:20220304T130000 DTSTAMP:20260403T232809 CREATED:20220215T112028Z LAST-MODIFIED:20220304T205440Z UID:4624-1646395200-1646398800@prsasdic.org SUMMARY:The Future of PR DESCRIPTION:Hear from the newest voices and minds in public relations: Students\, interns\, apprentices and new pros!\n\n\nThrough this webinar\, our attendees will get: \n\nTrends and tactics currently being used by this new generation of PR professionals\nPredictions on which new tactics will be key and which are likely to fade \nA chance to listen to our workforce’s next leaders to note what they need from us to thrive and what they expect from the field\nAn opportunity to ask YOUR questions!\n\nPanelists include (more about each below): \n\nMariah Hugo (New pro – Katz & Associates)\nAbril Sosa-Pineda (Student – San Diego State) \nKarissa Duran (New pro – Mixte Communications)\nMore panelists to come \n\nFor questions\, not reservations\, please contact Arturo Garcia at garcia@mopa.org. \n \nPanelist bios: \n\n\nMariah Hugo builds relationships. She helps her clients reach their local and regional communities as a Junior Account Executive at Katz & Associates. Mariah graduated from San Diego State University and is a proud San Diego native. \n\n\n\nAbril Sosa-Pineda is a public relations specialist who enjoys building connections\, telling compelling stories and rolling with the punches. She is expected to graduate from San Diego State University in May 2022 with a degree in PR. As she continues her professional journey she is determined to create inclusive spaces that generate bold and thoughtful ideas. \n\n\n\nKarissa strives to change the world by telling its stories. As a Public Relations Account Specialist at Mixte Communications\, Karissa amplifies voices of traditionally marginalized communities and challenges the status quo. Karissa graduated from San Diego State University in 2021 and continues to delve deeper into her passion for Journalism. URL:https://prsasdic.org/event/the-future-of-pr/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2022/02/00e403fe47fc84e59eb3d099d2f47ecc-I3mvyC.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220128T200000 DTEND;TZID=America/Los_Angeles:20220128T235900 DTSTAMP:20260403T232809 CREATED:20211208T053736Z LAST-MODIFIED:20220128T130617Z UID:4147-1643400000-1643414340@prsasdic.org SUMMARY:2021 Bernays Awards Re-order DESCRIPTION:Congratulations to all the 2021 Bernays winners! If you would like to order duplicate awards\, the deadline is Friday\, January 28\, 2022.\n\n\nCongratulations again to all the 2021 Bernays winners! We enjoyed celebrating another year of your impressive work. If you would like to order duplicate awards for other members of your team or for your clients\, the deadline for orders is Friday\, January 28\, 2022.\n \n \nCost for duplicate awards is as follows:\n \n• Bronze Award of Merit: $96 PRSA member/$100 non-member\n \n• Bronze Award of Excellence: $98 PRSA member/$102 non-member\n \n• Silver Award of Merit: $96 PRSA member/$100 non-member\n \n• Silver Award of Excellence: $98 PRSA member/$102 non-member\n \n• Best of the Show Award: $120 PRSA members/$125 non-members\n \n• Special Award: $120 PRSA members/$125 non-members\n \n \nDuplicate awards can be ordered here\, and you will need to provide the recognition name to be engraved on the award.\n \n \nAwards will be shipped directly to you. Please provide your shipping address. Contact Giovanna Castro at fdlaw01@gmail.com if you have questions about ordering duplicate awards. URL:https://prsasdic.org/event/2021-bernays-awards-re-order/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/12/1a44ec5f53b50bac5937ae016b7cdb20-Chor7i.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220114T170000 DTEND;TZID=America/Los_Angeles:20220114T180000 DTSTAMP:20260403T232809 CREATED:20211208T053735Z LAST-MODIFIED:20220114T204119Z UID:4146-1642179600-1642183200@prsasdic.org SUMMARY:RECORDING: Meet the Media: Get Pitch Tips from Leading Local Journalists DESCRIPTION:Want to send fewer pitches but land more coverage? Join our panel of journalists to find out what they are looking for today!\n\n\nRECORDING: Connect with some of the best journalists in the region and get their insights on how to increase the success of your media relations and outreach programs. Our media panelists will provide tips for scoring coverage and provide feedback on your current story ideas. \nAt this webinar\, you will hear from: \nAssociated Press reporter Julie Watson. Watson is a San Diego-based reporter covering California\, U.S.-Mexico border and military affairs. \nSan Diego Union-Tribune biotech reporter Jonathan Wosen. A native San Diegan\, Wosen covers the regional biotech industry as well as the San Diego Zoo. \nThe Filipino Press publisher Susan Delos Santos. Delos Santos and her publication are focused on empowering the growing Filipino community in the region with news and information. \nKPBS news editor Gina Diamante. An Emmy-award winning journalist\, Diamante joined KPBS in 2011 to launch the KPBS Evening Edition. Diamante has also been a writer\, reporter\, anchor\, producer and news director at stations across California. \n \n\n\nModerated by Kim Coutts\, PRSA Board Member\, Professional Development Committee \nFor questions\, not reservations\, contact Kim Coutts at kim@civilian.com URL:https://prsasdic.org/event/recording-meet-the-media-get-pitch-tips-from-leading-local-journalists/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/12/66a05709a64487a77610803ce296078d-LJVdsp.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211202T120000 DTEND;TZID=America/Los_Angeles:20211202T130000 DTSTAMP:20260403T232809 CREATED:20211110T023817Z LAST-MODIFIED:20211202T163759Z UID:4014-1638446400-1638450000@prsasdic.org SUMMARY:Meet the Media: Get Pitch Tips and Feedback from Leading Local Journalists DESCRIPTION:Want to send fewer pitches but land more coverage? Join our panel of journalists to find out what they are looking for today!\n\n\nJoin us Dec. 2 to connect with some of the best journalists in the region and get their insights on how to increase the success of your media relations and outreach programs. Our media panelists will provide tips for scoring coverage and provide feedback on your current story ideas. \nAt this webinar\, you will hear from: \nAssociated Press reporter Julie Watson. Watson is a San Diego-based reporter covering California\, U.S.-Mexico border and military affairs. \nSan Diego Union-Tribune biotech reporter Jonathan Wosen. A native San Diegan\, Wosen covers the regional biotech industry as well as the San Diego Zoo. \nThe Filipino Press publisher Susan Delos Santos. Delos Santos and her publication are focused on empowering the growing Filipino community in the region with news and information. \nKPBS news editor Gina Diamante. An Emmy-award winning journalist\, Diamante joined KPBS in 2011 to launch the KPBS Evening Edition. Diamante has also been a writer\, reporter\, anchor\, producer and news director at stations across California. \n \n\n\nModerated by Kim Coutts\, PRSA Board Member\, Professional Development Committee \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Kim Coutts at kim@civilian.com URL:https://prsasdic.org/event/meet-the-media-get-pitch-tips-and-feedback-from-leading-local-journalists/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/11/f2fc1a556f2800a6f45e39ac28fbb1fc-ApuFFy.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211118T160000 DTEND;TZID=America/Los_Angeles:20211118T180000 DTSTAMP:20260403T232809 CREATED:20211011T212436Z LAST-MODIFIED:20211117T205031Z UID:3725-1637251200-1637258400@prsasdic.org SUMMARY:2021 Edward L. Bernays Mark of Excellence Awards: Bolder\, Brighter\, Better DESCRIPTION:We are celebrating our first hybrid 2021 Edward L. Bernays Mark of Excellence Awards!\n\n\nBronze and Silver Award winners will be revealed virtually again this year\, however we are excited to announce tickets are on sale for our in-person Bernays Awards Mixer on the rooftop of the San Diego Natural History Museum! During a short ceremony\, we’ll announce this year’s Bronze and Silver Best of Show and Special Award winners who have made significant contributions to the public relations profession in San Diego and Imperial Counties and emerged from a challenging year – bolder\, brighter\, better. \nWe’ll also hold our 2021 annual chapter meeting\, where we’ll recognize our volunteers and elect our 2022 Board of Directors. Join us as we celebrate the winners\, catch up with friends and colleagues\, and enjoy the night! \nAll winners are encouraged to pick up their trophies at the in-person event. Alternative pick up location(s) will also be offered after the event for those who are unable to join the celebration in person. \nVIRTUAL AWARDS ANNOUNCEMENT \nWhen: Thursday\, Nov. 18 from 9 a.m. to 4 p.m. \nWhere: PRSASanDiego Twitter Feed \nFree to all! \nBERNAYS AWARDS MIXER \nWhen: Thursday\, Nov. 18 \n 4 p.m. – 6 p.m. \nWhere: San Diego Natural History Museum (Rooftop) \n 1788 El Prado\, San Diego\, CA 92101 \nEVENT DETAILS \nCocktail Hour & Networking – 4 – 4:30 p.m. \n• Light bites. \n• Each guest will receive two complimentary drinks during cocktail hour. \n• Additional alcoholic and non-alcoholic beverages will be available for purchase. \nAnnual Chapter Meeting – 4:30-5 p.m. \n• Participate in our annual chapter meeting where we will recognize our wonderful members and volunteers\, and elect our 2022 Board of Directors. \n• To show our appreciation\, members and volunteers will receive a complimentary special gift. \n Awards Ceremony – 5-6 p.m. \n• In a limited ceremony\, Special Award and Best of Show winners will be honored and receive will receive their awards from the ceremony host. \n• Networking and celebration to follow. \nOut of an abundance of caution\, this year’s event attendance will be limited to 100 attendees\, so we encourage you to purchase tickets as soon as possible. With our capped attendance\, we will initially offer a maximum of five tickets per organization to ensure we have space for all of this year’s winners. \nPURCHASE YOUR TICKETS \nIndividual tickets and sponsorships that offer elevated company exposure through website/social promotion\, are available now: \n• Individual PRSA San Diego/Imperial Counties Chapter Members: $50 \n• Individual non-PRSA SD/IC Practitioners: $60 \n• Individual PRSSA/Students: $30 \nCOVID-19: PRSA SD/IC’s Bernays 2021 event will be held in accordance with county guidelines. We will be closely monitoring health guidelines as they evolve and will be requiring all attendees to complete a standard COVID-19 waiver digitally ahead of the event. \nShould the event be cancelled in accordance\, tickets will be refunded. \n For questions regarding Bernays tickets or Eventbrite\, please contact Emily Roethle at eroethle@crowepr.com. \n \nBERNAYS AWARDS SPONSORS AND SPONSORSHIP OPPORTUNITIES \nTo learn about opportunities to sponsor the online and/or in-person event\, contact April Tellez Green at aprilatellez@gmail.com. \nSponsor Recognition \nThank you to our 2021 Bernays Awards Sponsors! \nGraphics & Design \n \n\n\n\nVideo Sponsor \n\n\n\nDrinks Sponsor URL:https://prsasdic.org/event/2021-edward-l-bernays-mark-of-excellence-awards-bolder-brighter-better/ LOCATION:San Diego Natural History Museum\, 1788 El Prado\, San Diego\, CA\, 92101\, United States ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/11/85c32f799353c08c5b85957821bb58b5-o3eYNR.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211112T170000 DTEND;TZID=America/Los_Angeles:20211112T180000 DTSTAMP:20260403T232809 CREATED:20211011T230752Z LAST-MODIFIED:20211111T175155Z UID:3732-1636736400-1636740000@prsasdic.org SUMMARY:RECORDING: The Scoop on the Shell: The PR Behind Launching a Landmark DESCRIPTION:RECORDING of PRSA SD/IC ‘s discussion of what it was like to create the PR launch of the Rady Shell at Jacobs Park\n\n\nSan Diego’s newest arts and culture venue is an instant landmark. \nThe brand new Rady Shell at Jacobs Park\, the new permenent home for the San Diego Symphony\, has captured regional\, state\, national and international attention. \nThe lauch of this venue – which also happens to be a public park when not in use – is a perfect lesson for PR\, Communications\, and Marketing Pros\, as well as students studying our craft. \nIn this webinar\, you will hear from: \nThe team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign\, media relations outreach\, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic. \nThis is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world\, as well as the media. \nPRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar. \n\n\n\nWith purchase of your ticket to the event\, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!). \nOur panel features: \nCarrie Jones\, Chief Communications Officer at Raindrop  \n\n\n\nAs Chief Communications Officer at Raindrop\, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients\, while overseeing the agency’s PR\, influencer and social media departments. Carrie is an award-wining media strategist\, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national\, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality\, tourism\, art/non-profit\, consumer packaged goods and fitness\, Carrie understands the importance of brand authenticity with consumers\, and how critical it is as a brand to manage its reputation and narrative.  \nCarrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.  \nKelsey Buller\, Public Relations Supervisor \n\n\n\nKelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop\, Kelsey helps manage publicity and influencer management across print\, digital\, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise)\, arts/hospitality/tourism (San Diego Symphony\, Del Mar Thoroughbred Club)\, and CPG (Cleo+Coco\, Omigo\, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic\, she led PR efforts for the hospital’s third face transplant. With a background in journalism\, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co\, Organic Spa Magazine\, Sophisticate’s Hairstyle Guide\, Sophisticate’s Black Hair and American Cheerleader Magazine. \nModerated by Barbara Cosio Moreno\, PRSA Board Member\, Professional Development Committee \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Barbara Cosio Moreno at bjmoreno7@gmail.com. URL:https://prsasdic.org/event/recording-the-scoop-on-the-shell-the-pr-behind-launching-a-landmark/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/10/07be4fa7a42b7aa03fd478fdb0c3f21e-6Fq2Bh.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211105T170000 DTEND;TZID=America/Los_Angeles:20211105T180000 DTSTAMP:20260403T232809 CREATED:20211012T093011Z LAST-MODIFIED:20211105T173839Z UID:3664-1636131600-1636135200@prsasdic.org SUMMARY:Recording: Trending: Fun Social Media Tactics for Positive Brand Sentiment DESCRIPTION:Recording of our recent event\, Trending: Fun Social Media Tactics for Positive Brand Sentiment.\n\n\nAbout the panel \nThrough this webinar\, our attendees will get: \n\nAn understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)\nExamples of tactics to maintain your social media community engaged\nTips for how your brand can adopt an in-platform voice (ready to make a meme?)\nResources (newsletters and social media influencers) to stay updated on social platforms and trending content\nThoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities\, too)\nMore tactics (!) for collaborating with content producers and copywriters\n\nAbout PRSA SD/IC \nPRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America\, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels\, and practice areas including corporate\, agency\, government\, nonprofit and education. \nPanelists \n\nJanine Davis\, Manager\, Brand Social\, XX Artists\nAngela Elo-Rivera\, Media Communications Specialist\, UC San Diego AntiViral Research Center\nRamel Wallace\, Senior Community Manager\, BAM\nAdriana Heldiz\, Multimedia Producer\, Voice of San Diego\n\nIf you are not able to purchase online via credit card\, send an email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Arturo Garcia at garcia@mopa.org. URL:https://prsasdic.org/event/recording-trending-fun-social-media-tactics-for-positive-brand-sentiment/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/10/cfaa8be94996ee5bb43931ec128643c4-vQM81N.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211105T170000 DTEND;TZID=America/Los_Angeles:20211105T180000 DTSTAMP:20260403T232809 CREATED:20211004T194316Z LAST-MODIFIED:20211105T173837Z UID:3692-1636131600-1636135200@prsasdic.org SUMMARY:RECORDING: Think Smart & Stay Cool: The Power of Civil Discourse DESCRIPTION:Recording of PRSA SD/IC’s online roundtable on the Power of Civil Discourse and How it Enhances Our Profession\n\n\nCommunicating with Civility Is Fundamental to Our Profession \nThe last decade has seen a rapid decline in the public’s willingness to speak and to treat each other with civility. Some will blame a contentious political environment\, the popularity of social media and the anonymity it affords\, or the ongoing degradation of decency and compassionate thinking. \nAs public relations professionals\, we should always champion the idea that effective communications is based on civility\, compassion\, and respect for all. \nIn honor of National Ethics Month\, our chapter is focusing on the the importance of civility and how we can hone our skills to become stronger\, more sensitive and more powerful communicators. We want to help you strengthen your skill set so you can not only enhance our profession by your actions\, but become highly respected leaders in public relations who adhere to our established Code of Ethics and value civil discourse in all that we do. \nIn this webinar\, you will hear: \n\nWhy civility has become part of PRSA’s strategic plan\nSkills that can make you a more effective communicator\nHow to disagree productively\nQuestions to ask a prospective client or boss in order to rate their ethical standards before you say “yes”\nAn 8-Point Checklist on how to maintain civility and communicate effectively in difficult or polarizing situations\nExamples of successful campaigns where civil discourse made all the difference\n\nWe’ll also leave plenty of time for questions and further discussion. \nThis lunch and learn event is one you don’t want to miss! \nOur roundtable panel features: \nAnthony D’Angelo\, APR\, PRSA Fellow – 2018 National PRSA Chair and Public Relations Professor and Director of the Executive Master’s Program in Communications Management at Syracuse University in upstate New York \nSandy Young\, Vice President\, J. Walcher Communications\, an award-winning agency in San Diego. Young is a former board member of our PRSA Chapter \nKaren Swim\, APR\, Founder & CEO of Words for Hire\, a full-service public relations and marketing agency in Shelby Township\, MI near Detroit. Swim also serves on the National PRSA Ethics Committee. \nMark McClennan\, APR PRSA Fellow – 2016 National PRSA Chair and the founder of “EthicalVoices.com” a weekly vlog featuring respected communications professionals across the country. McClennan also works for a PR agency in Boston\, MA. \nModerated by Julie Smith-Taylor\, APR\, PRSA Board Member\, Ethics Committee Chair and Founder/Owner of Taylor PR Strategies \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Julie Smith-Taylor at juliesmithtaylor@gmail.com. URL:https://prsasdic.org/event/recording-think-smart-stay-cool-the-power-of-civil-discourse/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/10/b9c93bef5fa0021660377a89b970ee71-ht3sls.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211008T120000 DTEND;TZID=America/Los_Angeles:20211008T130000 DTSTAMP:20260403T232809 CREATED:20210925T165103Z LAST-MODIFIED:20211007T143612Z UID:3543-1633694400-1633698000@prsasdic.org SUMMARY:The Scoop on the Shell: The PR Behind Launching a Landmark DESCRIPTION:Join PRSA SD/IC as we discuss what it was like to create the PR and Media Relations campaign for the launch of the Rady Shell at Jacobs Park\n\n\nSan Diego’s newest arts and culture venue is an instant landmark. \nThe brand new Rady Shell at Jacobs Park\, the new permenent home for the San Diego Symphony\, has captured regional\, state\, national and international attention. \nThe lauch of this venue – which also happens to be a public park when not in use – is a perfect lesson for PR\, Communications\, and Marketing Pros\, as well as students studying our craft. \nIn this webinar\, you will hear from: \nThe team at Raindrop Agency who worked behind-the-scenes of the Rady Shell project. Carrie Jones and Kelsey Buller will break down what went into their PR campaign\, media relations outreach\, as well as how they adapted to the ever-changing situations resulting from the COVID-19 pandemic. \nThis is also San Diego’s latest public/private partnership. How do you message and develop a strategy that works for everyone involved: from government stakeholders to arts and culture world\, as well as the media. \nPRSA San Diego /Imperial Counties Chapter is excited to offer this hour-long conversation as a lunch and learn webinar. \n\n\n\nWith purchase of your ticket to the event\, you are automatically entered to win a pair of tickets to an upcoming event at the Rady Shell at Jacobs Park(!!). \nOur panel features: \nCarrie Jones\, Chief Communications Officer at Raindrop  \n\n\n\nAs Chief Communications Officer at Raindrop\, Carrie Jones leads client experience and global communications for Raindrop’s ever growing roster of clients\, while overseeing the agency’s PR\, influencer and social media departments. Carrie is an award-wining media strategist\, and throughout the past two decades she and her teams have consistently secured top-tier media placements in national\, regional and local media outlets for clients spanning a variety of industries. With an extensive background in hospitality\, tourism\, art/non-profit\, consumer packaged goods and fitness\, Carrie understands the importance of brand authenticity with consumers\, and how critical it is as a brand to manage its reputation and narrative.  \nCarrie previously served as vice president of PR and social media at MeadsDurket and prior to that as sr. vice president of i.d.e.a. (now 62Above). She is a past PRSA San Diego Imperial Counties board member and graduate of San Diego State University.  \nKelsey Buller\, Public Relations Supervisor \n\n\n\nKelsey Buller is a public relations specialist with more than 10 years experience in the media industry. As a PR Supervisor at Raindrop\, Kelsey helps manage publicity and influencer management across print\, digital\, broadcast and social platforms for local and national clients spanning across a variety of niches including fitness (Jazzercise)\, arts/hospitality/tourism (San Diego Symphony\, Del Mar Thoroughbred Club)\, and CPG (Cleo+Coco\, Omigo\, Generark). In her previous role as Senior PR Associate for the world-renowned Cleveland Clinic\, she led PR efforts for the hospital’s third face transplant. With a background in journalism\, Kelsey has interviewed celebrities and written beauty + lifestyle content for Brit + Co\, Organic Spa Magazine\, Sophisticate’s Hairstyle Guide\, Sophisticate’s Black Hair and American Cheerleader Magazine. \nModerated by Barbara Cosio Moreno\, PRSA Board Member\, Professional Development Committee \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Barbara Cosio Moreno at bjmoreno7@gmail.com. URL:https://prsasdic.org/event/lunch-learn-the-scoop-on-the-shell-the-pr-behind-launching-a-landmark/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/09/1ff2605c7ca3a85ef9a7f6427abf4e61-hCgmm5.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210929T120000 DTEND;TZID=America/Los_Angeles:20210929T130000 DTSTAMP:20260403T232809 CREATED:20210916T165125Z LAST-MODIFIED:20210928T235047Z UID:3363-1632916800-1632920400@prsasdic.org SUMMARY:Think Smart & Stay Cool: The Power of Civil Discourse DESCRIPTION:Join PRSA SD/IC’s online roundtable on the Power of Civil Discourse and How it Enhances Our Profession\n\n\nCommunicating with Civility Is Fundamental to Our Profession \nThe last decade has seen a rapid decline in the public’s willingness to speak and to treat each other with civility. Some will blame a contentious political environment\, the popularity of social media and the anonymity it affords\, or the ongoing degradation of decency and compassionate thinking. \nAs public relations professionals\, we should always champion the idea that effective communications is based on civility\, compassion\, and respect for all. \nIn honor of National Ethics Month\, our chapter is focusing on the the importance of civility and how we can hone our skills to become stronger\, more sensitive and more powerful communicators. We want to help you strengthen your skill set so you can not only enhance our profession by your actions\, but become highly respected leaders in public relations who adhere to our established Code of Ethics and value civil discourse in all that we do. \nIn this webinar\, you will hear: \n\nWhy civility has become part of PRSA’s strategic plan\nSkills that can make you a more effective communicator\nHow to disagree productively\nQuestions to ask a prospective client or boss in order to rate their ethical standards before you say “yes”\nAn 8-Point Checklist on how to maintain civility and communicate effectively in difficult or polarizing situations\nExamples of successful campaigns where civil discourse made all the difference\n\nWe’ll also leave plenty of time for questions and further discussion. \nThis lunch and learn event is one you don’t want to miss! \nOur roundtable panel features: \nAnthony D’Angelo\, APR\, PRSA Fellow – 2018 National PRSA Chair and Public Relations Professor and Director of the Executive Master’s Program in Communications Management at Syracuse University in upstate New York \nSandy Young\, Vice President\, J. Walcher Communications\, an award-winning agency in San Diego. Young is a former board member of our PRSA Chapter \nKaren Swim\, APR\, Founder & CEO of Words for Hire\, a full-service public relations and marketing agency in Shelby Township\, MI near Detroit. Swim also serves on the National PRSA Ethics Committee. \nMark McClennan\, APR PRSA Fellow – 2016 National PRSA Chair and the founder of “EthicalVoices.com” a weekly vlog featuring respected communications professionals across the country. McClennan also works for a PR agency in Boston\, MA. \nModerated by Julie Smith-Taylor\, APR\, PRSA Board Member\, Ethics Committee Chair and Founder/Owner of Taylor PR Strategies \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Julie Smith-Taylor at juliesmithtaylor@gmail.com. URL:https://prsasdic.org/event/think-smart-and-keep-your-cool/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/09/b55ed64d07abdc9e74aad390c48ab7c3-dntC7j.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210924T120000 DTEND;TZID=America/Los_Angeles:20210924T130000 DTSTAMP:20260403T232809 CREATED:20210904T110613Z LAST-MODIFIED:20210923T221155Z UID:3179-1632484800-1632488400@prsasdic.org SUMMARY:Trending: Fun Social Media Tactics to Build Positive Brand Sentiment DESCRIPTION:Fun and unexpected social media tactics that help build positive brand sentiment\n\n\nAbout the panel \nThrough this webinar\, our attendees will get: \n\nAn understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)\nExamples of tactics to maintain your social media community engaged\nTips for how your brand can adopt an in-platform voice (ready to make a meme?)\nResources (newsletters and social media influencers) to stay updated on social platforms and trending content\nThoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities\, too)\nMore tactics (!) for collaborating with content producers and copywriters\n\nAbout PRSA SD/IC \nPRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America\, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels\, and practice areas including corporate\, agency\, government\, nonprofit and education. \nPanelists \n\nJanine Davis\, Manager\, Brand Social\, XX Artists\nAngela Elo-Rivera\, Media Communications Specialist\, UC San Diego AntiViral Research Center\nRamel Wallace\, Senior Community Manager\, BAM\nAdriana Heldiz\, Multimedia Producer\, Voice of San Diego\n\nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Arturo Garcia at garcia@mopa.org. URL:https://prsasdic.org/event/trending-fun-social-media-tactics-to-build-positive-brand-sentiment/ LOCATION:CA CATEGORIES:Luncheon,Professional Development ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/09/1ff590f2d1ac732df00d641591910c7d-OrAGCl.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210831T180000 DTEND;TZID=America/Los_Angeles:20210831T190000 DTSTAMP:20260403T232809 CREATED:20210827T212748Z LAST-MODIFIED:20210831T220701Z UID:3106-1630432800-1630436400@prsasdic.org SUMMARY:2021 Bernays Awards: Info Session DESCRIPTION:PRSA SD/IC is hosting an information session where all your questions will be answered by previous winners\n\n\nIn this webinar\, you will get: \n\nTips from previous winners to complete your entry \nAnswers to all your questions about the awards \nInsight to the awards’ value in your career coming from senior communications pros \n\nFor questions\, not reservations\, contact Arturo Garcia at garcia@mopa.org. URL:https://prsasdic.org/event/2021-bernays-awards-info-session/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/08/9d1039e892beda542a4605773cfb236e-SI5Zbq.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210709T120000 DTEND;TZID=America/Los_Angeles:20210709T130000 DTSTAMP:20260403T232809 CREATED:20210709T172256Z LAST-MODIFIED:20210725T054345Z UID:2855-1625832000-1625835600@prsasdic.org SUMMARY:Lunch and Learn: Communicating with Pride DESCRIPTION:Join PRSA SD/IC’s online conversation with members of the LGBTQ Community to discuss what makes inclusive messaging and work environments.\n\n\nWe’ve all seen the logos changing and the messages of\, “Happy Pride\,” but how can we ensure as PR\, Communications and Marketing pros that we are walking the walk. July is Pride Month in San Diego. It comes on the heels of June which is celebrated as LGBTQ Month in California and in the U.S. \nWhat happens in the months after Pride? \nPRSA San Diego /Imperial Counties Chapter is taking this opportunity to host a discussion with members of the LGBTQ Community about how to be a supportive ally\, introduce you to communications professionals who are also out and proud\, and discuss how we can improve our communications messages to be inclusive. \nIn this webinar\, you will hear: \n\nWhat does it mean to be an ally\nWhy are pronouns so important\nHow can you ensure your campaigns are inclusive\nIs your office a positive environment for LGBTQ employees\n\nThis lunch and learn event is one you don’t want to miss. \nOur panel features: \nDr. Vincent “Vinnie” Pompei \nHe/Him | Director\, Youth Well-Being Project\, Human Rights Campaign \nDr. Vincent “Vinnie” Pompei is the Director of the Youth Well-Being Program encompassing the annual Time to THRIVE conference\, Project THRIVE\, the Youth Ambassador Initiative\, and a portfolio of training and educational resources to help youth-serving professionals promote the overall well-being of LGBTQ youth. Before joining HRC\, Vincent was the Project Director for the Center for Excellence in School Counseling and Leadership at San Diego State University and spent over ten years as a classroom teacher and school counselor. He also served as President for the California Association of School Counselors\, was on the LGBTQ Issues Advisory Committee for the California Teachers Association\, and was a National Cadre Trainer for the National Education Association. \nJerry McCormick \nHe/Him | Senior Public Information Officer\, City of San Diego \nJerry McCormick is a Senior Public Information Officer with the City of San Diego. He is the founder of the San Diego Association of Black Journalists (now celebrating its 21st year) and a current board member of the Society of Professional Journalists. McCormick has worked locally at The San Diego Union-Tribune\, NBC 7 San Diego (where he won an Emmy for his work on the Boston Bombing tragedy) and Fox 5 San Diego. He also teaches broadcast at San Diego State University and print journalism at Southwestern College in Chula Vista. In addition\, he is an active member of the National Association of Black Journalists. \nAri Lopez \nThey/Them | Operations & Special Projects Coordinator at Mixte Communications \nBefore joining Mixte\, Ari (they/them) volunteered for a handful of CBOs and NPOs in the San Diego region. They have worked for two different San Diego government agencies: SANDAG and the County of San Dego’s Environmental Health Department. They also briefly worked for a philanthropy-servicing organization where they had the opportunity to support local\, small and minority-owned businesses that have been impacted by the global pandemic\, helping local business owners secure grants provided by the CARES Act. \nBorn and raised on Kumeyaay land (San Diego region)\, Ari is a Latinx\, first-generation college graduate and a queer person of color who has naturally gravitated towards social justice issues and campaigns. Ari holds a BA in Socio-Cultural Anthropology and Urban Studies & Planning from UC San Diego. They value accountability\, collaboration\, equity\, and sustainability. \nModerated by Barbara Cosio Moreno\, PRSA Board Member\, Communications Professional\, & Proud member of the LGBTQ community \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Barbara Cosio Moreno at bjmoreno7@gmail.com. URL:https://prsasdic.org/event/lunch-and-learn-communicating-with-pride/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://prsasdic.org/wp-content/uploads/2021/07/qtq80-jlvuqH.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210526T173000 DTEND;TZID=America/Los_Angeles:20210610T233000 DTSTAMP:20260403T232809 CREATED:20210610T210832Z LAST-MODIFIED:20210629T004406Z UID:2691-1622050200-1623367800@prsasdic.org SUMMARY:RECORDING: Building Better Leaders of Equity\, Diversity & Inclusion DESCRIPTION:ICYMI: Purchase a recording of PRSA SD/IC ‘s event Building Better Leaders\n\n\nIn this webinar\, you will get: \n\nA transparent\, honest presentation of PRSA SD/IC’s work toward building better leaders as it pertains to equity\, inclusion and diversity (EDI)\nAn example of a structured three-year plan to achieve measurable outcomes as it pertains to EDI\nContext brought in by BIPOC industry leaders where they will speak on additional ways the industry as a whole can grow\nAn example of an EDI process that can be applied in your organization\n\nAbout: \nThe San Diego/Imperial Counties Chapter of PRSA is committed to leading a more diverse and inclusive organization. \nRecent efforts have been put forth to become a more inclusive organization\, which include reinstating a dedicated Diversity and Inclusion Committee. Between March and July 2020\, D&I Committee Chair Jamie Hampton conducted listening sessions with our board. The goals in doing so were to create a baseline on how well-versed the current board is on EDI and gather observations based on ideas or perspectives commonly shared across the board. \nJamie built a report to highlight through-lines and make recommendations to help our Chapter be more representative of the communities we serve\, and help each of us reflect on how we can become better leaders as it pertains to EDI. \nDuring this event\, we will share the results from the board assessment\, which will include the following: \n\nKey takeaways\nChallenges and opportunities \nNext steps \n\nPRSA SD/IC is hosting this online conversation to share these findings with other communications professionals in our field\, and also to ensure accountability by making the report public. \n Panelists will include: \n\nKeith Bryant\, San Diego journalist and meteorologist currently working as a news producer at NBC7 and president of the San Diego Association of Black Journalists \nJamie Hampton\, PRSA SD/IC D&I chair and CEO of Mixte Communications and Tracks Public Relations\nAngel Mason Broadus\, president and founder of Puzzle Pieces Marketing\nKristine Mason Broadus\, vice president of Puzzle Pieces Marketing\n\nJamie will present the report’s findings while Keith\, Angel and Kristine will share insight on areas of improvement within the local PR industry. \nWe invite you to watch this important discussion in transparency and accountability. \nIf you are not able to purchase online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Arturo Garcia at garcia@mopa.org. URL:https://prsasdic.org/event/recording-building-better-leaders-of-equity-diversity-inclusion/ LOCATION:CA END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210520T180000 DTEND;TZID=America/Los_Angeles:20210520T190000 DTSTAMP:20260403T232809 CREATED:20210509T215042Z LAST-MODIFIED:20210509T215042Z UID:2688-1621533600-1621537200@prsasdic.org SUMMARY:Building Better Leaders of Equity\, Diversity & Inclusion DESCRIPTION:PRSA SD/IC is hosting this online conversation to share findings from our EDI listening report.\n\n\nIn this webinar\, you will get: \n\nA transparent\, honest presentation of PRSA SD/IC’s work toward building better leaders as it pertains to equity\, inclusion and diversity (EDI)\nAn example of a structured three-year plan to achieve measurable outcomes as it pertains to EDI\nContext brought in by BIPOC industry leaders where they will speak on additional ways the industry as a whole can grow\nAn example of an EDI process that can be applied in your organization\n\nAbout: \nThe San Diego/Imperial Counties Chapter of PRSA is committed to leading a more diverse and inclusive organization. \nRecent efforts have been put forth to become a more inclusive organization\, which include reinstating a dedicated Diversity and Inclusion Committee. Between March and July 2020\, D&I Committee Chair Jamie Hampton conducted listening sessions with our board. The goals in doing so were to create a baseline on how well-versed the current board is on EDI and gather observations based on ideas or perspectives commonly shared across the board. \nJamie built a report to highlight through-lines and make recommendations to help our Chapter be more representative of the communities we serve\, and help each of us reflect on how we can become better leaders as it pertains to EDI. \nDuring this event\, we will share the results from the board assessment\, which will include the following: \n\nKey takeaways\nChallenges and opportunities \nNext steps \n\nPRSA SD/IC is hosting this online conversation to share these findings with other communications professionals in our field\, and also to ensure accountability by making the report public. \n Panelists will include: \n\nKeith Bryant\, San Diego journalist and meteorologist currently working as a news producer at NBC7 and president of the San Diego Association of Black Journalists \nJamie Hampton\, PRSA SD/IC D&I chair and CEO of Mixte Communications and Tracks Public Relations\nAngel Mason Broadus\, president and founder of Puzzle Pieces Marketing\nKristine Mason Broadus\, vice president of Puzzle Pieces Marketing\n\nJamie will present the report’s findings while Keith\, Angel and Kristine will share insight on areas of improvement within the local PR industry. \nWe invite you to join us for this important discussion in transparency and accountability. \nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \nFor questions\, not reservations\, contact Arturo Garcia at garcia@mopa.org. URL:https://prsasdic.org/event/building-better-leaders-of-equity-diversity-inclusion/ LOCATION:CA END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20210423T120000 DTEND;TZID=UTC:20210423T130000 DTSTAMP:20260403T232809 CREATED:20210419T082100Z LAST-MODIFIED:20210419T082100Z UID:2575-1619179200-1619182800@prsasdic.org SUMMARY:San Diego's Creative Economy DESCRIPTION:Did you know that our collective worth to the San Diego economy is $11 Billion? That truly elevates the value of our field. This applies to Communications\, Marketing\, Public Relations\, Journalists\, Designers\, Freelancers and other creatives. \nPRSA San Diego/Imperial Counties Chapter invites you to learn about “The Creative Economy.” Virtually enjoy lunch while learning about how your role is supporting San Diego’s industry of creative professionals and the incredible pool of talent we are a part of. \nTake an hour out of your day to get an understanding of this first-of-its-kind study on our industry and what it means to work here\, recruit here and what the future holds. \nPanelists will lead us through an in-depth discussion\, including: Jonathon Glus\, Executive Director for the City of San Diego Arts and Culture Commission; Jordan Latchford\, Research Manager for the San Diego Regional Economic Development Corporation; Ann Berchtold\, Director of Marketing and Communications for MIG; and Mario Sanguinet\, Research Specialist for Pay Our Interns and a Communication Instructor at Southwestern College. \n\n\n\n\n\n\n\n\n\n\n\n\nIf you are not able to register online via credit card\, send a registration RSVP via email to Maggie Padilla. Payment can be made prior to the event by check or credit card (VISA\, MasterCard and American Express). Checks can be mailed to PRSA SD/IC\, P.O. Box 28512\, San Diego\, CA 92198-0512. \n\n\nFor questions\, not reservations\, contact Barb Cosio Moreno. \nView the Creative Economy Study. \n\n\nThank you to our event sponsor\, the San Diego Regional Economic Development Corporation. URL:https://prsasdic.org/event/san-diegos-creative-economy/ LOCATION:Online CATEGORIES:Luncheon,Professional Development ATTACH;FMTTYPE=image/png:https://prsasdic.org/wp-content/uploads/2021/04/Untitled-design-2021-04-08T205715.589.png END:VEVENT END:VCALENDAR