Join PRSA SD/IC for an exclusive event featuring the 2023 Bernays Award winners for PR Team of the Year—Scripps Institution of Oceanography at UC San Diego. Discover how their innovative approach to media relations, social media, and government relations has set new benchmarks in the world of public relations and communications.
This event will delve into key topics such as the power of collaboration in advancing strategic goals, crisis communication and social amplification. From raising awareness on atmospheric river research t to creating viral sensations including the experiment that dyed the ocean pink in Del Mar, learn how Scripps leverages integrated communications to effectively inform the public, media and key stakeholders. Discover how strategic storytelling can also be used to highlight the people behind your organization’s mission fostering recruitment and retention of diverse talent.
This is a must-attend event for PR professionals looking to enhance their understanding of how comprehensive, integrated communications can drive success in public relations.
Date: Tuesday, October 8
Networking begins at 5:30 p.m. and the panel discussion will begin at 6 p.m.
Location: Marine Conservation and Technology Facility
Lecture Hall 210 on the Scripps Campus
Address: 8890 Biological Grade, La Jolla, CA 92037.
Parking: When arriving at 8890 Biological Grade, a parking attendant will disperse a parking permit valid to park in lots P030, P031 and P032 adjacent to the Marine Conservation and Technology Facility, as well as lots P010,P 011, P012, P013 and P014. The Scripps campus map can be referenced here. Please allow extra time for parking.
Presenters:
- Hallie Jacobs, Social Media Specialist
- Lauren Fimbres Wood, Director of Strategic Communications
- Ian Clampett, Director of State and Local Government Relations
Presenter Bios
Hallie Jacobs, Social Media Specialist
For more than a decade, Hallie has worked to tell empowering stories about the dynamic San Diego community. With experience in social media, writing, public relations, content marketing and digital marketing, she has a holistic view of crafting inspiring narratives and successful marketing campaigns. Hallie has worked with leading institutions in San Diego, including San Diego State University, the Rady School of Management at UC San Diego, UC San Diego Health and the San Diego Tourism Authority. She currently serves as the Social Media Specialist for Scripps Institution of Oceanography at UC San Diego where she translates complex science into stories that inspire action.
Lauren Fimbres Wood, Director of Strategic Communications
Lauren Fimbres Wood is the director of strategic communications for UC San Diego’s Scripps Institution of Oceanography, where she oversees the team of communicators leading marketing, communications and outreach efforts for one of the leading earth science research and education institutions in the world. This includes external and internal communications, earned media coverage, digital media marketing, social media, video content creation and high-level event activations at national and international events. In 2023, the team was named PR Team of the Year by the Public Relations Society of America San Diego Chapter. Prior to joining UC San Diego, she led public relations at marketing agencies in Chicago and San Diego, working on global media relations and integrated marketing for brands including Major League Baseball, Converse, Corona/Pacifico, Bank of America Chicago Marathon, Wilson Sporting Goods, The San Diego Museum of Art, Hotel del Coronado and more. She is a proud alumna of UC San Diego.
Ian Clampett, Director of State and Local Government Relations
Ian Clampett is the state and local government relations director for UC San Diego’s Scripps Institution of Oceanography, one of the most important centers for global earth science research and education in the world. As a native San Diegan, Ian grew up surfing at Scripps Pier before going on to receive his B.A. in Political Science from UC San Diego. Ian utilizes his passion and political proficiency to advocate on behalf of Scripps researchers by managing state and local legislative efforts, facilitating extramural funding, engaging elected staff and stakeholders, and supporting research development.
In 2011, Ian began his career with then-Councilmember Kevin L. Faulconer where he advised on community issues and environment, water, and infrastructure policy. During the 2014 mayoral campaign, Ian used his bilingual ability to help Faulconer convey his priorities to Spanish-speaking media outlets and communities. Ian subsequently served on Mayor Faulconer’s binational affairs team and worked to advance the Mayor’s priorities of regional economic development, cross border infrastructure, and environmental protection. He then held the position of Deputy Chief of Staff and Policy Director for Councilmember Chris Cate for nearly five years, overseeing legislative affairs and leading a team of policy advisors. During his tenure, Ian developed a comprehensive homelessness policy platform that helped expand safe parking zones for hundreds of San Diegans seeking access to permanent housing resources and critical social services. Ian lives in Serra Mesa with his wife, three children, and chocolate lab. In his spare time, he coaches Little League, laments about San Diego sports, and surfs every chance he gets.
