Bolder. Brighter. Better.

Bernays Mark of Excellence Awards Call for Entries — Deadline Extended!

It’s official … the 2021 Edward L. Bernays Mark of Excellence Awards Program is now open!

We proudly present this year’s Bernays Award theme: Bolder, Brighter, Better. We understand that this past year has been very different for many of our chapter members and local communications professionals. But even in, perhaps especially in, these changed times, our members and industry professionals have so much great work to recognize. We weathered the storm, got through the seemingly unthinkable. And we’re back – bolder, better and brighter for having gone through it. We hope you will join us in celebrating your creative, innovative and inventive work this year.

The Special Awards and final deadline for all silver and bronze entries has been extended to Friday, Sept. 24 at 5 p.m.

Late Deadline: Friday, Sept. 24 at 5 p.m. + $40 late fee per entry

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Why Submit a Bernays Entry?

Receive recognition for the hard work put into your public relations campaigns and tactics by submitting a Bernays entry. As the public relations industry becomes more competitive, a Bernays award is an excellent way to distinguish yourself within the industry and we’d love for you to proudly showcase the Bernays Awards program mark on your website.

There are two types of Bernays – the Silver and the Bronze. All entries are judged by professional and distinguished members of a partner PRSA Chapter. The Silver award recognizes complete public relations programs incorporating research, planning, implementation and evaluation. The Bronze award recognizes public relations tactics, consisting of individual items or components of campaigns.

Changes to this Year’s Program

We want to ensure everyone has the opportunity to have their hard work recognized, realize many agencies and organizations have had to tighten their wallets, which is why we’re lowering award entry fees for first time entrants (limit of two entries) and nonprofit organizations.

We’ve also added new Diversity, Equity and Inclusion award categories to recognize campaigns and tactics that Diversity, Equity, and Inclusion (D&I) award category to recognize BIPOC, LGBTQ+ or public relations professional with a disability who used their platforms to called attention to issues affecting diverse communities, supported inclusive initiatives and made contributions to initiate change within their field.


$80 — PRSA member
$90 — non-member
$50 — nonprofit
$50 — first time entrant (limit of two entries at this price point)

Submit an entry

A Virtual Event

As much as we are ready for a return to our traditional style of awards celebration to announce our winners and toast our achievements, there are simply too many unknowns for that to be feasible just yet. That’s why we’ll primarily be celebrating our winners virtually for the second year in a row.

We are also planning for a scaled-down cocktail reception to commemorate a select group of the 2021 award recipients, including the Special Award and Best of Show winners. More details to come soon on that (and be sure to follow PRSA San Diego/Imperial County chapter on Facebook, Twitter, and Instagram for the latest on this event and others).

You can still expect to receive trophies to commemorate your achievements, although we’ll be coordinating options for pickup/delivery of those when the time comes.

Special Awards

Don’t forget — the Bernays Awards program also celebrates individuals who have made significant contributions to the public relations profession through Special Awards. Nominate fellow public relations professionals, peers, boss, an admired industry leader or small team for one of the seven awards! Don’t forget to review this section in the Call for Entries!

We hope you’ll join us in celebrating all that you have overcome and achieved this year by submitting one or more bronze, silver and special award entries for this year’s Edward L. Bernays Mark of Excellence Awards.

A special thank you to our 2021 event sponsors.

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