“If you are in the field of Public Relations and wondering how to get to the next level of understanding, then the Accreditation in Public Relations program is for you. Do more than just think about obtaining your APR, make it a reality with PRSA SD/IC.”

— Kimberly Prato MPA, APR, APR+M, Founder, Prato Public Relations. LLC

What is accreditation?

Accreditation in Public Relations is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board. The designation signifies a high professional level of experience and competence, and is a mark of distinction for those who demonstrate their commitment to the profession and demonstrate broad knowledge, strategic perspective, and sound professional judgment. Increasingly, job listings are specifying APR preferred, and senior public relations professionals have been outspoken in support of Accreditation.

Those eligible for the program must be members of UAB Participating Organizations, such as PRSA, who are involved in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university.


Why earn an APR?

  • APR designation demonstrates your knowledge, experience and ethical judgment in PR APR designation confers credibility and signifies longevity in the profession.
  • APR preferred job listings are increasing nationwide – it is a symbol of excellence and professionalism.
  • Salary surveys consistently show APRs earn up to 25 percent more than their non-accredited peers.
  • Accreditation is a satisfying personal achievement.

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