“Receiving my APR not only continues to open doors to new clients and career opportunities, but has also provided me a solid foundation to ensure the work I do is of the highest quality. Maintaining accreditation requires me to continually challenge myself to learn more. I’m a better PR practitioner for pursuing and maintaining my APR credential. Everyone in our field should pursue it!”
David B. Oates, APR
Principal, Stalwart Communications


Accreditation in Public Relations is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board. The designation signifies a high professional level of experience and competence, and is a mark of distinction for those who demonstrate their commitment to the profession and demonstrate broad knowledge, strategic perspective, and sound professional judgment. Increasingly, job listings are specifying APR preferred, and senior public relations professionals have been outspoken in support of Accreditation.

Those eligible for the program must be members of UAB Participating Organizations, such as PRSA, who are involved in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university.

Learn more about Accreditation

  • APR designation demonstrates your knowledge, experience and ethical judgment in PR APR designation confers credibility and signifies longevity in the profession
  • APR preferred job listings are increasing nationwide – it is a symbol of excellence and professionalism
  • Salary surveys consistently show APRs earn up to 25 percent more than their non-accredited peers
  • Accreditation is a satisfying personal achievement

Steps to Becoming Accredited (pdf)
Accreditation in Public Relations Checklist (pdf)
APR Candidate Essay Instructions (pdf)

2016 APR Deadlines

Spring Deadlines
Applications Due: Friday, April 22, 2016
Readiness Review Candidate Questionnaire: Submit the email version by Monday, May 16, 2016, to participate in the June 2016 Readiness Review.
Readiness Review: Saturday, June 4, 2016 (Location TBD)

Fall Deadlines
Applications Due
: Friday, September 23, 2016
Readiness Review Candidate Questionnaire: Submit the email version by Monday, October 24,  2016, to participate in the November 2016 Readiness Review.
Readiness Review: Saturday, November 5, 2016 (Location TBD)


Find an APR Mentor

APR Scholarship

Competitive scholarships of up to $250 each will be awarded annually to APR or APR+M candidates who have, at minimum, successfully advanced from Readiness Review. The number of scholarships awarded will be annually determined by the chapter board. The scholarship will be paid to candidates after they have taken the computer based exam. Recipients must be current San Diego/Imperial Counties Chapter members, reside in PRSA SD/IC geographic territory and meet all requirements of the Universal Accreditation Board APR or APR+M Application process.

Learn more here.


San Diego/Imperial Counties Chapter

For more information about the APR process in San Diego, contact:

Michael Daily, APR
APR Chair, San Diego/Imperial Counties PRSA Chapter
Email: daily_michael@bah.com


Kathy Mulvihill
National PRSA Accreditation Manager
Phone: 212-460-1436
Email: kathy.mulvihill@prsa.org

APR Sponsors

Thank you to our 2016 APR Sponsors