Committed to diversity

The Public Relations Society of America, San Diego/Imperial Counties Chapter (PRSA SD/IC) affirms diversity as a smart business practice.  It is through awareness, education and positive recognition of the differences among people in the workforce that we can begin to recognize the uniqueness in everyone, valuing the contribution that each can make and create an inclusive work environment where awareness of, and respect for, those of diverse groups. For this reason the Board of Directors established a Diversity Committee.

The PRSA SD/IC Diversity Committee has three primary objectives:

    • To raise awareness of diversity as a smart business strategy within the membership of the Chapter, prospective members, and students.
    • Increase active participation in the Chapter by diverse public relations practitioners, prospective members, and students.
    • Increase outreach to diverse students to encourage their participation in the public relations profession.The Chapter conducted a study to serve as the basis as well as to inform and guide diversity initiatives for the next two years: PRSA SS/IC Diversity Climate Study 2015-17


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Check out what’s new with the Diversity Committee


Defining diversity

The Chapter has adopted the PRSA National Diversity Committee role and definition of diversity: To advance the objectives of and develop an inclusive Society by reaching and involving members who represent a broad spectrum of ethnic, racial and sexual-orientation groups, and by providing professional development, knowledge and support to professionals of diverse race, gender, sexual orientation or ethnicity to help them succeed in public relations. The Chapter expands on that role and definition to include those who represent groups with differences in age, religion, education, work experience, and profession. This also includes those with any or some combination of physical, cognitive, mental, sensory, emotional, or developmental impairments.

The PRSA SD/IC Diversity Committee is open to members, non-members and students!

Have a say

PRSAY-SD/IC: Diversity acknowledges the diverse communities, people and practices that encompass the public relations profession and by providing advice and insight on how to build a better PR industry though diversity. We invite PR practitioners and thought leaders from around the county to offer their thoughts on various diversity topics affecting the PR industry.

Paradigm Shift: Bey Ling Sha, Ph.D., APR Shares Her Story, Talks Diversity in Public Relations

The following posts were originally published by prsay.prsa.org

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P.R.E.P. (High School Early Outreach)

Public Relations Embracement Program (PREP) is an early outreach pilot program sponsored by the Diversity Committee of the Public Relations Society of America – San Diego & Imperial Counties Chapter.

The goal of PREP is to better educate high school students about the field of public relations and the career opportunities available for those interested in studying PR. The volunteer practitioners participating in this program are of diverse backgrounds with knowledge and expertise in various areas of public relations.

PRSA SD/IC’s Diversity Committee has partnered with one local high school to pilot PREP in order to evaluate and develop an effective, replicable program.

Inspiring a new generation of Public Relations practitioners
The demand for public relations professionals continues to grow and practitioners are being “…called upon to deliver more effective messages; promote deeper understanding between an organization and its publics; increase employee attraction and retention; enrich public relations departments with diverse talents, fertile dialogue and increased innovation; improve corporate reputation and expand market shares in diversity segments of stakeholder publics (2006).”1
1. L. Toth, E. (2011, January 6). Diversity and Public Relations Practice – Institute for Public Relations. Retrieved March 30, 2015, from http://www.instituteforpr.org/diversity-and-pr-practice/
2. OCPRSA (2015, January 27). Diversity. http://www.ocprsa.org/programs-events/diversity/