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June 2018

San Diego Zoo’s Rockin’ PR Practices

June 27 @ 5:30 pm - 7:30 pm
San Diego Zoo – Rondavel Room, 2920 Zoo Drive
San Diego, CA 92101 United States
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Ever see a penguin bask in the San Diego sun? Like PR professionals, they are highly adaptable, and, over time, have evolved to adapt to the heat of Africa... and San Diego. Kick off summer with PRSA SD/IC New Pros at the San Diego Zoo on Wednesday, June 27 from 5:30–7:30 PM. This event will feature presentations by the San Diego Zoo Global PR team on their marketing strategy and timeline for their newest exhibit, Africa Rocks. Following the presentation, attendees will…

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July 2018

Command This: Using Social Command Centers & Digital Newsrooms to Drive Strategy

July 20 @ 11:30 am - 1:00 pm
Sharp HealthCare, 8695 Spectrum Center Blvd.
San Diego, CA 92123 United States
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Having real-time reliable data and feedback can help organizations better engage with thier customers and prospects via social media and digital communications. But capturing that data and turning it into actional public relations and marketing strategies can be challenging in today's ever changing landscape. Launched in 2016 to showcase Sharp's commitment to digital innovation and exceptional care, the health system created it's Customer & Media Engagement Center. The CMEC centralizes the organization's social media, digital newsroom and media relations activities…

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