The Buzz on Boston

By Cassidy George, PRSSA Member First and foremost, national conferences are a must. There is no other place a PR student will get the tips, advice and networking opportunities like the ones offered at the PRSSA 2017 National Conference. As a senior, I took advantage of these opportunities to...

Why You Need to Stop Pitching the News Media

By Gayle Lynn Falkenthal, APR, Fellow PRSA Fifteen years ago, 85 percent of my strategic public relations consulting firm’s billable time focused on media relations. Today, it is less than 10 percent. My clients are much happier with the results, and much the better for it. Don’t misunderstand me....

APR 101 – Everything You Need to Know to Take Your Career to the Next Level

In the PR world, APR are those three letters following the name of a distinguished practitioner, like M.D. after your doctor’s name or CPA after your accountant’s name. These individuals take the public relations profession seriously – not only are they passionate about advancing their career and continuing to...

Member Spotlight: Ashleigh Webb, National University

Name: Ashleigh Webb Title: Public Relations and Communications Manager Organization: National University Years in PR: 1.5 Years in PRSA, San Diego/Imperial Counties Chapter: 1.5 Hometown: Oceanside What is your Educational Background? I truly value education and I’m committed to lifelong learning that started with a BA in English from UC...

Tips for Writing an Award-Winning Bernays Entry

When considering entering the Bernays Awards, it can be helpful to assign a project leader to oversee and manage documentation, preparation of the entry and writing of the summary. There are two categories in which to submit entries: Silver (Campaigns) and Bronze (Tactics). Upon picking your submission category (or...

The Secret to Becoming a PR Expert

By Julie Wright, (W)right On Communications, Inc. It’s what every bright up and comer wants to know. How do I become an expert? What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts? If...

Journalism in a Digital Age

By Katie Nieri, Nuffer, Smith, Tucker My mind has been spinning ever since I attended a Society of Professional Journalists event on journalism in a digital age. The event moderator, Matthew Hall from The San Diego Union-Tribune, asked of the panelists: “Where do you go for news?” The first...

PRSA’s Western District Conference 2017 Round Up

By Julie Smith-Taylor, APR, PRSA SD/IC Board Member and PRSA Western District Representative This year’s PRSA annual Western District Conference theme, #PRMATTERS, was a homerun and broke down into three unique and distinctive professional tracks – Tools & Techniques, Integration and Specialization, and Thought Leadership. Held March 2-3 in...

Member Spotlight: Rizalyn Vargas

Name: Rizalyn Vargas Title: Communications Representative Organization: San Diego Blood Bank Years in PR: 4 Years in PRSA, San Diego/Imperial Counties Chapter: 2 Hometown: San Diego Wearing several hats during a typical day at the San Diego Blood Bank is all part of Rizalyn’s job description. A member of...

PRSA Member Spotlight: Julie Wright, (W)right On Communications, Inc.

Full Name:  Julie Wright Title:   President & Founder Organization:  (W)right On Communications, Inc. Years in PR:  25 Years in PRSA, San Diego/Imperial Counties Chapter: Just renewed after letting it lapse! Hometown:  Vancouver, B.C. Current Community:  Rancho Santa Fe, Calif. 1. Describe your current job in one sentence, being as specific...