Why Your Culture Should Be Like College Life

Think intellectually challenging and socially engaging, not ‘Animal House’ By Donovan Roche In almost any job interview, you will hear the candidate ask the question “What’s your culture like?” There’s good reason for this: Nobody wants to work for a company that doesn’t recognize the importance in fostering an environment...

Advancing the Profession: Key Takeaways from Next Gen PR

Magical special events, inspiring career advice, influencer marketing tips and more — PRSSA CSU Fullerton’s regional conference Next Gen PR was overflowing with valuable industry insight. With the help of our parent chapter, the Public Relations Society of America San Diego/Imperial Counties Chapter, we facilitated the opportunity for nine...

PRSA SD/IC Meet the Media Recap

By Kelly Fausel, Publicist, PRSA SD/IC Board Member February was short (thank you calendar!), sweet (thank you Valentine’s Day!) and full of professional development thanks to PRSA SD/IC. We capped off the month with a sold out meet the media panel event at Union Cowork East Village. More than...

How the Media Landscape Has Changed Over Time

At the beginning of the year, the New Pros Committee approached David Neville, marketing and communications director at the San Diego Air & Space Museum, about hosting an event at the flagship Balboa Park cultural destination. Neville graciously accepted and offered to give the group a tour of their...

The Buzz on Boston

By Cassidy George, PRSSA Member First and foremost, national conferences are a must. There is no other place a PR student will get the tips, advice and networking opportunities like the ones offered at the PRSSA 2017 National Conference. As a senior, I took advantage of these opportunities to...

Why You Need to Stop Pitching the News Media

By Gayle Lynn Falkenthal, APR, Fellow PRSA Fifteen years ago, 85 percent of my strategic public relations consulting firm’s billable time focused on media relations. Today, it is less than 10 percent. My clients are much happier with the results, and much the better for it. Don’t misunderstand me....

APR 101 – Everything You Need to Know to Take Your Career to the Next Level

In the PR world, APR are those three letters following the name of a distinguished practitioner, like M.D. after your doctor’s name or CPA after your accountant’s name. These individuals take the public relations profession seriously – not only are they passionate about advancing their career and continuing to...

Member Spotlight: Ashleigh Webb, National University

Name: Ashleigh Webb Title: Public Relations and Communications Manager Organization: National University Years in PR: 1.5 Years in PRSA, San Diego/Imperial Counties Chapter: 1.5 Hometown: Oceanside What is your Educational Background? I truly value education and I’m committed to lifelong learning that started with a BA in English from UC...

Tips for Writing an Award-Winning Bernays Entry

When considering entering the Bernays Awards, it can be helpful to assign a project leader to oversee and manage documentation, preparation of the entry and writing of the summary. There are two categories in which to submit entries: Silver (Campaigns) and Bronze (Tactics). Upon picking your submission category (or...

The Secret to Becoming a PR Expert

By Julie Wright, (W)right On Communications, Inc. It’s what every bright up and comer wants to know. How do I become an expert? What’s the straightest line to the top? What blogs do I need to follow? What technologies do I need to use? Are there short cuts? If...