PRSA Member Spotlight: Julie Wright, (W)right On Communications, Inc.

Full Name:  Julie Wright Title:   President & Founder Organization:  (W)right On Communications, Inc. Years in PR:  25 Years in PRSA, San Diego/Imperial Counties Chapter: Just renewed after letting it lapse! Hometown:  Vancouver, B.C. Current Community:  Rancho Santa Fe, Calif. 1. Describe your current job in one sentence, being as specific...

Riding Solo: Tips for Starting Your Solo Public Relations Trip

By Gayle Lynn Falkenthal, APR, Fellow PRSA The independent public relations consulting trend shows no signs of slowing down. Fast Company magazine predicts 40 percent of the workforce will be independently employed by 2020. Public relations pros will contribute to the redefinition of the modern work model focused on...

How Can We Serve You?

By Melissa Cameron, 2017 PRSA SD/IC Chapter President In October, I had the opportunity to be in Indianapolis when the National Chair presented the new strategic plan for PRSA. The plan focuses on you – the members – and how to meet all your needs, whether you are just...

Journalist Spotlight: Will Bowen, La Jolla Light

Full Name: Will Bowen Title: Freelance Journalist Organization: La Jolla Light newspaper Years in the Industry: 8 years Hometown: Coronado, CA Current Community: University City Describe your job in one sentence, being as specific as possible. I cover arts, humanities, and science in the La Jolla area and especially...

PRSSA SDSU: Our Plans for 2016-2017

By Graciella Regua,  PRSSA SDSU President Hello PRSA SD/IC, my name is Graciella Regua and I’m the 2016-2017 president of PRSSA at San Diego State University. I’m a junior journalism major with an emphasis in public relations, and I am double minoring in creative writing and Spanish. I’ve had a...

Five PR Strategies You Should Be Using Right Now

By Paige Nordeen, Media Relations Manager,  Alternative Strategies With such tight competition in today’s marketplaces, you need to strategize well in order to achieve maximum media coverage. Simply sending a press release to the local newspaper is unlikely to prove particularly fruitful. Strategically developing your overall approach is key,...

Goldfish Can Feed You an Important Message

By Sara Katz, Founder/CEO, Katz & Associates The humble goldfish, whether a popular cracker or just a real goldfish, can feed communicators an important message Apparently, researchers have determined that even the most focused goldfish has an attention span of only nine seconds. According to a recent Microsoft study,...

Recap: Michael Smart Pitching Bootcamp

In case you missed it, PR pro Michael Smart spent a morning sharing excellent tips and ideas to take your media relations expertise to a new level. Here are takeway 5 tips from the workshop, but you can sign up for weekly tips on Michael’s website. Be Brief The...

Tips for Incorporating Social Media into PR for an Event

by Hannah Martine, Public Relations Specialist, Oster and Associates Summer is in full swing and so are fairs, festivals and other annual celebrations. When gearing up for these events, planners and marketers should remember to incorporate outreach on traditional platforms such as TV and print media, as well as...

State of the News Media

By Katie Nieri, Senior Account Executive at Nuffer, Smith, Tucker The public relations industry is constantly changing and to truly excel at our craft we have to stay on top of media, social, political and economic trends. One of my favorite sources for such data is Pew Research Center,...