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Fun and unexpected social media tactics that help build positive brand sentiment

About the panel

Through this webinar, our attendees will get:

  • An understanding of what community management looks like in organizations of different sizes (from a social media giant to a local health clinic)
  • Examples of tactics to maintain your social media community engaged
  • Tips for how your brand can adopt an in-platform voice (ready to make a meme?)
  • Resources (newsletters and social media influencers) to stay updated on social platforms and trending content
  • Thoughts for the expects on why timely and consistent engagement leads to increased positive brand sentiment (and how to do it when you have other priorities, too)
  • More tactics (!) for collaborating with content producers and copywriters

About PRSA SD/IC

PRSA SD/IC is one of more than 100 chapters within the Public Relations Society of America, the world’s largest and foremost organization of public relations professionals. The chapter maintains a broad range of professional development activities to strengthen the professionalism of its members. Members represent a wide range of experience levels, and practice areas including corporate, agency, government, nonprofit and education.

Panelists

  • Janine Davis, Manager, Brand Social, XX Artists
  • Angela Elo-Rivera, Media Communications Specialist, UC San Diego AntiViral Research Center
  • Ramel Wallace, Senior Community Manager, BAM
  • Adriana Heldiz, Multimedia Producer, Voice of San Diego

If you are not able to register online via credit card, send a registration RSVP via email to Maggie Padilla at prsa.maggie@gmail.com. Payment can be made prior to the event by check or credit card (VISA, MasterCard and American Express). Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.

For questions, not reservations, contact Arturo Garcia at garcia@mopa.org.

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