Why Crisis Communications is Vital for Reputations: A Panel Discussion

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When things go south, crisis comms pros have to be on top of their game to minimize reputational fallout. Experts share tips and stories.

Join us for a lunch and learn panel discussion moderated by Barb Moreno, Caltrans Public Affairs Director, and featuring San Diego International Airport Director of Communications Jonathan Heller, agency crisis comms pros Intesa Founding Partner Margie Newman, and Melissa Cameron, SVP & Partner at Southwest Strategies, as they share real world – and recent – examples of crisis communications in action.

From holiday air travel issues that left thousands stranded, to the human rights implications of discriminatory laws targeting the LGBTQ+ community, this panel has seen and led successful communications efforts through a wide range of issues. They’ll share their stories, best practices (sneak peek: stay calm and have a plan), along with tips you can use to help minimize the potential for reputational fallout when things go south.

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