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October 2016

PR Bootcamp

October 15, 2016 @ 8:30 am - 3:30 pm
SDSU School of Journalism and Media Studies, 5500 Campanile Dr
San Diego, CA 92182 United States
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The San Diego/Imperial Counties Chapter of the Public Relations Society of America, in partnership with the Glen M. Broom Center for Professional Development in Public Relations in the School of Journalism & Media Studies at San Diego State University, will offer a “Public Relations Boot Camp,” Saturday, Oct. 15 8:30 a.m.-3:30 p.m. The workshop will be taught by Dr. Bey-Ling Sha, APR, director of the SDSU School of Journalism & Media Studies and co-author with Dr. Glen Broom of the…

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February 2017

Michael Smart Workshop: Placements Without Pitching

February 10 @ 8:30 am - 12:30 pm
University of San Diego – Warren Hospitality Room, 2nd Floor of the Jenny Craig Pavillion, 5998 Alcala Park
San Diego, CA 92110 United States
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Register Now! New nonprofit registration option! He's Back! We are bringing Michael Smart back! In August, Michael gave us some great tips and tricks for media pitching in a half-day workshop. Now, you can learn how to build relationships with media and bloggers so they call you. Don't worry, if you didn't attend the August workshop, you will still reap the benefits of this one. If you did attend in August, this…

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March 2017

Western District Conference

March 2 @ 8:00 am - March 3 @ 5:00 pm
Riverside Convention Center, 3637 5th St
Riverside, 92501 United States
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PRSA Inland Empire chapter welcomes public relations, marketing, and communications professionals from all over the region to attend the annual Western District Conference, March 2 to 3 in historic downtown Riverside. An affordable two-day conference offering you fresh, innovative thinking and clear takeaways. But through it all one thing is constant: #PRMatters. Reserve your seat today Keynote: Ryan Holiday Trust Me I'm Lying: The Future of Media and PR Media expert and writer Ryan Holiday looks at the converging trends…

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May 2017

PR Boot Camp

May 6 @ 8:30 am - 3:30 pm
SDSU School of Journalism and Media Studies, 5500 Campanile Dr
San Diego, CA 92182 United States
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Register The San Diego/Imperial Counties Chapter of the Public Relations Society of America, in partnership with the Glen M. Broom Center for Professional Development in Public Relations in the School of Journalism & Media Studies at San Diego State University, will offer a “Public Relations Boot Camp,” Saturday, May 6 from 8:30 a.m. to 3:30 p.m. The workshop will be taught by Dr. Bey-Ling Sha, APR, director of the SDSU School of…

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FOURSight ’17 Communications Mega Workshop

May 24 @ 7:30 am - 12:00 pm
UCSD Extension, University City Center, 6256 Greenwich Drive
San Diego, CA 92121 United States
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This half-day session of keynote speakers and panel discussions with other advertising, PR, social and digital marketing pros focuses on trends and communication strategies to help your organization. From expanding marketing, PR and social media effectiveness to new communication channels and best practices for crisis communications and community relations, there’s a lot to learn in four hours. Space is limited to 85 attendees and PRSA SD/IC members can use the code “PRSA” to register for FREE. [symple_button url="https://www.eventbrite.com/e/foursight-17-communications-mega-workshop-tickets-34260261364" color="blue" size="default"…

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June 2017

Let’s Get Analytical: Measurement & Google Analytics for PR Pros

June 27 @ 11:30 am - 1:00 pm
National University Sanford Education Center, 11355 North Torrey Pines Road
La Jolla, CA 92037 United States
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Register Now! About the Event With so much data at our fingertips, public relations professionals will continue to not only be asked but expected to show outcomes, identify opportunities and measure success. The June luncheon will focus on the evolving measurement best practices that PR practitioners should have in their toolkit, and provide actionable recommendations to bring back to your workplace. Brent Diggins, Allison+Partners’ head of global measurement and analytics, will return…

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August 2017

Press Play: Work Podcasts Into Your PR Game

August 16 @ 5:00 pm - 6:30 pm
Iron Fist Brewing Company, 1985 National Avenue #1132
San Diego, CA 92113 United States
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Register Please note: check in starts at 5 p.m. with the panel getting underway at 5:30 p.m. According to new statistics, 67 million Americans listen to podcasts monthly, up 14 percent in just one year. Podcasts are on the rise in the U.S., drawing a rapt and dedicated audience – the average listener subscribes to six podcasts a week! When it comes to public relations, are you incorporating this growing medium into…

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September 2017

Shoot, Edit, Repeat: Master Your Smartphone to Make Your Own Video

September 27 @ 11:30 am - 1:00 pm
2-1-1 San Diego, Manpower Education Center, 3860 Calle Fortunada, Suite 101 (first floor)
San Diego, CA 92123 United States
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  About the Event No budget for a videographer? No problem. You can make your own videos to tell your untold stories, all on a smartphone—but you need to do it the right way if you want a professional, b-roll worthy product. Learn how to do it consistently and creatively, from shooting to editing. Gain key strategies for making great, high-quality videos and how to share them with your audiences via social media and the local media, from a 15-year…

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October 2017

Fall PR Boot Camp

October 14 @ 8:30 am - 3:30 pm
SDSU School of Journalism and Media Studies, 5500 Campanile Dr
San Diego, CA 92182 United States
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Register The San Diego/Imperial Counties Chapter of the Public Relations Society of America, in partnership with the Glen M. Broom Center for Professional Development in Public Relations in the School of Journalism & Media Studies at San Diego State University, will offer a “Public Relations Boot Camp,” Saturday, Oct. 14 8:30 a.m. to 3:30 p.m. The workshop will be taught by Dr. Bey-Ling Sha, APR, director of the SDSU School of Journalism…

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November 2017

Influence This: A Guide to Working with Influencers

November 14 @ 11:30 am - 1:00 pm
Harbor House, 831 W Harbor Drive
San Diego, CA 92101 United States
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Register Here Influencer marketing is hot, with brand influencer budgets increasing and new studies validating its effectiveness. An estimated 84 percent of marketers are now using influencers. Why are so may brands using influencers to share their messages? Because they are finding a good ROI (11x higher according to one study) and high impact. Influencers bring authenticity and create great content that their fans are seeking. Given that influencer marketing sits at…

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