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May 2016

PR Measurement: Why Today, What Tomorrow?

May 19, 2016 @ 11:30 am - 1:00 pm
American Red Cross, 3950 Calle Fortunada
San Diego, CA 92123 United States
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At no other point in history has data shaped the course of decisions as it does today. As data becomes the business bellwether, PR professionals will not only be asked but expected to show outcomes, identify opportunities and predict success. Brent Diggins, Allison+Partners’ head of global measurement and analytics, will discuss the current state of PR measurement and provide actionable recommendations to bring back to your workplace tomorrow. Brent will also explore the Barcelona Principles and talk about what they…

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August 2016

Pitching Boot Camp with Michael Smart

August 25, 2016 @ 7:30 am - 12:00 pm
Liberty Station Convention Center, 2600 Laning Rd
San Diego, CA 92106 United States
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The New Rules and Faux Pas to Avoid in the New Media Landscape Register here! If you feel that pitching media has gotten tougher, you’re not alone. But, savvy PR pros are taking advantage of the disruption in the media landscape to earn more coverage than ever before. That's why this special workshop is such a great opportunity. Michael Smart has been giving PRSA seminars on media pitching for years in places like…

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September 2016

Lunch & Learn: The Ethics of Diversity & Inclusion

September 29, 2016 @ 11:30 am - 1:00 pm
Rock Bottom Restaurant & Brewery, 8980 Villa La Jolla Dr
La Jolla, CA 92037 United States
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Register Now! How can we best think about diversity and maximize its benefits for  your clients and yourself at work? How can we help our clients and co-workers  better harness their  full potential, without compromising their valued identities? What are some of the ethical challenges we face in our work in a diverse society? How can we do what is right, ethical, and fair with regard to our clients, coworkers, and ourselves?…

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October 2016

PR Bootcamp

October 15, 2016 @ 8:30 am - 3:30 pm
SDSU School of Journalism and Media Studies, 5500 Campanile Dr
San Diego, CA 92182 United States
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The San Diego/Imperial Counties Chapter of the Public Relations Society of America, in partnership with the Glen M. Broom Center for Professional Development in Public Relations in the School of Journalism & Media Studies at San Diego State University, will offer a “Public Relations Boot Camp,” Saturday, Oct. 15 8:30 a.m.-3:30 p.m. The workshop will be taught by Dr. Bey-Ling Sha, APR, director of the SDSU School of Journalism & Media Studies and co-author with Dr. Glen Broom of the…

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February 2017

Michael Smart Workshop: Placements Without Pitching

February 10 @ 8:30 am - 12:30 pm
University of San Diego – Warren Hospitality Room, 2nd Floor of the Jenny Craig Pavillion, 5998 Alcala Park
San Diego, CA 92110 United States
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Register Now! New nonprofit registration option! He's Back! We are bringing Michael Smart back! In August, Michael gave us some great tips and tricks for media pitching in a half-day workshop. Now, you can learn how to build relationships with media and bloggers so they call you. Don't worry, if you didn't attend the August workshop, you will still reap the benefits of this one. If you did attend in August, this…

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March 2017

Western District Conference

March 2 @ 8:00 am - March 3 @ 5:00 pm
Riverside Convention Center, 3637 5th St
Riverside, 92501 United States
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PRSA Inland Empire chapter welcomes public relations, marketing, and communications professionals from all over the region to attend the annual Western District Conference, March 2 to 3 in historic downtown Riverside. An affordable two-day conference offering you fresh, innovative thinking and clear takeaways. But through it all one thing is constant: #PRMatters. Reserve your seat today Keynote: Ryan Holiday Trust Me I'm Lying: The Future of Media and PR Media expert and writer Ryan Holiday looks at the converging trends…

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May 2017

PR Boot Camp

May 6 @ 8:30 am - 3:30 pm
SDSU School of Journalism and Media Studies, 5500 Campanile Dr
San Diego, CA 92182 United States
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Register The San Diego/Imperial Counties Chapter of the Public Relations Society of America, in partnership with the Glen M. Broom Center for Professional Development in Public Relations in the School of Journalism & Media Studies at San Diego State University, will offer a “Public Relations Boot Camp,” Saturday, May 6 from 8:30 a.m. to 3:30 p.m. The workshop will be taught by Dr. Bey-Ling Sha, APR, director of the SDSU School of…

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FOURSight ’17 Communications Mega Workshop

May 24 @ 7:30 am - 12:00 pm
UCSD Extension, University City Center, 6256 Greenwich Drive
San Diego, CA 92121 United States
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This half-day session of keynote speakers and panel discussions with other advertising, PR, social and digital marketing pros focuses on trends and communication strategies to help your organization. From expanding marketing, PR and social media effectiveness to new communication channels and best practices for crisis communications and community relations, there’s a lot to learn in four hours. Space is limited to 85 attendees and PRSA SD/IC members can use the code “PRSA” to register for FREE. [symple_button url="https://www.eventbrite.com/e/foursight-17-communications-mega-workshop-tickets-34260261364" color="blue" size="default"…

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June 2017

Let’s Get Analytical: Measurement & Google Analytics for PR Pros

June 27 @ 11:30 am - 1:00 pm
National University Sanford Education Center, 11355 North Torrey Pines Road
La Jolla, CA 92037 United States
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Register Now! About the Event With so much data at our fingertips, public relations professionals will continue to not only be asked but expected to show outcomes, identify opportunities and measure success. The June luncheon will focus on the evolving measurement best practices that PR practitioners should have in their toolkit, and provide actionable recommendations to bring back to your workplace. Brent Diggins, Allison+Partners’ head of global measurement and analytics, will return…

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August 2017

Press Play: Work Podcasts Into Your PR Game

August 16 @ 5:00 pm - 6:30 pm
Iron Fist Brewing Company, 1985 National Avenue #1132
San Diego, CA 92113 United States
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Register Please note: check in starts at 5 p.m. with the panel getting underway at 5:30 p.m. According to new statistics, 67 million Americans listen to podcasts monthly, up 14 percent in just one year. Podcasts are on the rise in the U.S., drawing a rapt and dedicated audience – the average listener subscribes to six podcasts a week! When it comes to public relations, are you incorporating this growing medium into…

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