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June 2017

Let’s Get Analytical: Measurement & Google Analytics for PR Pros

June 27, 2017 @ 11:30 am - 1:00 pm
National University Sanford Education Center, 11355 North Torrey Pines Road
La Jolla, CA 92037 United States
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Register Now! About the Event With so much data at our fingertips, public relations professionals will continue to not only be asked but expected to show outcomes, identify opportunities and measure success. The June luncheon will focus on the evolving measurement best practices that PR practitioners should have in their toolkit, and provide actionable recommendations to bring back to your workplace. Brent Diggins, Allison+Partners’ head of global measurement and analytics, will return following his sold-out measurement session from 2016. The…

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August 2017

Press Play: Work Podcasts Into Your PR Game

August 16, 2017 @ 5:00 pm - 6:30 pm
Iron Fist Brewing Company, 1985 National Avenue #1132
San Diego, CA 92113 United States
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Register Please note: check in starts at 5 p.m. with the panel getting underway at 5:30 p.m. According to new statistics, 67 million Americans listen to podcasts monthly, up 14 percent in just one year. Podcasts are on the rise in the U.S., drawing a rapt and dedicated audience – the average listener subscribes to six podcasts a week! When it comes to public relations, are you incorporating this growing medium into your outreach? Are you tailoring your pitches to…

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September 2017

Shoot, Edit, Repeat: Master Your Smartphone to Make Your Own Video

September 27, 2017 @ 11:30 am - 1:00 pm
2-1-1 San Diego, Manpower Education Center, 3860 Calle Fortunada, Suite 101 (first floor)
San Diego, CA 92123 United States
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  About the Event No budget for a videographer? No problem. You can make your own videos to tell your untold stories, all on a smartphone—but you need to do it the right way if you want a professional, b-roll worthy product. Learn how to do it consistently and creatively, from shooting to editing. Gain key strategies for making great, high-quality videos and how to share them with your audiences via social media and the local media, from a 15-year…

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October 2017

Fall PR Boot Camp

October 14, 2017 @ 8:30 am - 3:30 pm
SDSU School of Journalism and Media Studies, 5500 Campanile Dr
San Diego, CA 92182 United States
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Register The San Diego/Imperial Counties Chapter of the Public Relations Society of America, in partnership with the Glen M. Broom Center for Professional Development in Public Relations in the School of Journalism & Media Studies at San Diego State University, will offer a “Public Relations Boot Camp,” Saturday, Oct. 14 8:30 a.m. to 3:30 p.m. The workshop will be taught by Dr. Bey-Ling Sha, APR, director of the SDSU School of Journalism & Media Studies and co-author with Dr. Glen…

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November 2017

Influence This: A Guide to Working with Influencers

November 14, 2017 @ 11:30 am - 1:00 pm
Harbor House, 831 W Harbor Drive
San Diego, CA 92101 United States
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Register Here Influencer marketing is hot, with brand influencer budgets increasing and new studies validating its effectiveness. An estimated 84 percent of marketers are now using influencers. Why are so may brands using influencers to share their messages? Because they are finding a good ROI (11x higher according to one study) and high impact. Influencers bring authenticity and create great content that their fans are seeking. Given that influencer marketing sits at the crossroads of social media, public relations and…

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February 2018

Meet the Media: Get to Know Leading Business Media

February 28 @ 8:00 am - 9:30 am
Union CoWork – East Village, 704 J Street
San Diego, CA 92101 United States

Register About the Event Media relations is a critical component of effective public relations programs, so don’t miss an opportunity to network with San Diego’s leading business journalists and hear straight from them how your stories can land in print. Our panel of business media will provide the inside scoop on the types of stories they are seeking, what topics are trending for 2018, and the right (and wrong!) way to pitch on your company or client. This morning breakfast…

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March 2018

Lunch & Learn with PRSA CEO Joe Truncale

March 13 @ 12:00 pm - 1:30 pm
Farmer & The Seahorse, 10996 Torreyana Road
San Diego, CA 92121 United States
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Register About the Event Organizational culture shapes employee motivation and productivity. It attracts the right talent, improves employee retention and aligns an organization behind a common set of beliefs. Companies like Facebook and Google may steal the spotlight with unlimited time off, creative pods and corporate beer gardens, but the truth is — organizations of all sizes can foster a compelling and effective organizational culture. Joe Truncale, the chief executive officer of the Public Relations Society of America, visits San…

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April 2018

PRSA Western District Conference

April 12 - April 13
Coors Field, 2001 Blake Street
Denver, CO 80205 United States

Save the date for the PRSA Western District Conference April 12 to 13 in Denver, Colorado. (Please use the below link for registration as the San Diego/Imperial Counties Chapter earns $25 per registration made through this link!) Register The Public Relations Society of America is the largest public relations organization in the world, with more than 22,000 members nationwide. The Western District is one of 10 regions established by PRSA and covers 11 chapters in five western states comprising more…

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Lunch & Learn: Millennial Marketing & Trendspotting

April 17 @ 11:30 am - 1:00 pm
Union CoWork – East Village, 704 J Street
san Diego, CA 92101 United States
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Register Millennials are one of the most stereotyped and hard-to-reach, yet highly-coveted audiences. How can a brand gain authenticity, trust and brand loyalty from this influential demographic? Matt Prince, Sr. Manager of public relations for Taco Bell Corp, will share insights on how the he’s used social listening and online engagement to breakthrough. At this luncheon event, learn how he’s used these tools to spot trends, helping create the next big breakthrough PR idea. Prince will also discuss the importance…

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June 2018

FREE USS Carl Vinson Media Department Tour (Members Only)

June 6 @ 12:45 pm - 2:30 pm
Naval Air Station North Island San Diego, CA 92135 United States + Google Map

Ever wonder how a United States Navy aircraft carrier handles PR? Us too. Attend this members-only tour of the USS Carl Vinson. Led by Dave Bennett, APR, public affairs officer for the U.S. Navy and PRSA SD/IC member, this tour will bring the scope and mission of an aircraft carrier to light and show the public relations capabilities of an on-ship media department: print shop, TV studio, graphics department, and more. This event is open to PRSSA, UCSD UCS, or…

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